Day 4 for NAS seminar in Oman on creating value and strategic thinking. There are several exercises on this day which don't have slides. I've dropped a few things where I don't have rights to share the content online. We made some adjustments to the day to address specific questions from the participants related to marketing strategy and organizational design.

1. The Power of Collaboration
Working together to advance a collective vision

2. Thinking as a Community
2© 2013 National Arts Strategies.
Strategic
Thinking
Integrated
Action
Planning &
Communication
Collective
Action
Community
Value

3. Our Plan for Today
3© 2014 National Arts Strategies.
8:30 – 9:00 Integrated Action Wrap Up
9:00 – 9:30 Collective Impact
9:30 – 10:15 Common Challenges
10:30 – 11:30 Collective Solutions
11:30 – 12:00 Moving to Action
1:15 – 2:00 A Closer Look at Marketing Strategy
2:00 – 3:00 Topics You Raised - Q & A
3:00 – 3:30 Reflection on the Day

4. Collective Impact
Creating more value as a community
© 2013 National Arts Strategies.
4

5. What Are the Limits of Acting Alone?
5© 2014 National Arts Strategies.

6. A Model for Collective Impact
6© 2014 National Arts Strategies.
Common
Agenda
Mutually
Reinforcing
Activities
Shared
Measurement
Continuous
Communication
Backbone
Organization
Adapted from FSG.org

7. Common
Agenda
Mutually
Reinforcing
Activities
Shared
Measurement
Continuous
Communication
Backbone
Organization
Promise:
“Creative Hub”
One-on-One
Negotiation
Program-level
outputs, “hub”
level outcomes
Distributed
among staff
NOMA
How This Works at <>
7© 2014 National Arts Strategies.

8. Common
Agenda
Mutually
Reinforcing
Activities
Shared
Measurement
Continuous
Communication
Backbone
Organization
Promise:
“Support cradle
to career”
Negotiated
programs Diverse Activity
Metrics, Shared
Outcome
Measures
2 Hours Every 2
Weeks for 3
Years
Strive
dedicated staff
and budget
Community-Wide: The Strive Partnership
8© 2014 National Arts Strategies.
Adapted from FSG.org

9. Common
Agenda
Mutually
Reinforcing
Activities
Shared
Measurement
Continuous
Communication
Backbone
Organization
Tools for Creating Collective Impact
9
© 2014 National Arts Strategies.
Business Model Canvas
Logic
Model
Positioning
Statement

10. Common Challenges
What challenges do we face that would benefit
from collective action?
© 2013 National Arts Strategies.
10

11. Collective Solutions
Working together so solve common challenges
© 2013 National Arts Strategies.
11

12. Moving to Action
Exploring next steps for collective action
© 2013 National Arts Strategies.
12

13. A Closer Look at Marketing
Thoughts about the “right side of the canvas”
© 2013 National Arts Strategies.
13

14. What Happens When…
14© 2014 National Arts Strategies.
http://www.youtube.com/watch?v=hnOPu0_YWhw

15. Marketing Strategy
15© 2014 National Arts Strategies.

16. Integrated Marketing
16© 2014 National Arts Strategies.
Programs Promotion
Place Price
Value
Promise

17. Challenge #1: New Audiences
17© 2014 National Arts Strategies.
http://www.youtube.com/watch?v=2lXh2n0aPyw

18. Change the Game for New Audiences?
18© 2014 National Arts Strategies.
http://www.artsmia.org/foot-in-the-door-4/

19. Challenge #2: Customer Relationships
19© 2014 National Arts Strategies.
http://vimeo.com/album/2243637/video/60866006

20. Challenge #3: Channel Options
20© 2014 National Arts Strategies.
http://www.youtube.com/watch?v=D7o7BrlbaDs

21. Challenge #4: Social Media
21© 2014 National Arts Strategies.
http://www.youtube.com/watch?v=a6W2ZMpsxhg

22. Challenge #5: Collective Marketing
22© 2014 National Arts Strategies.
Common
Agenda
Mutually
Reinforcing
Activities
Shared
Measurement
Continuous
Communication
Backbone
Organization
The Pittsburgh Arts Community Database: Big-business
marketing for arts nonprofits Use the Pittsburgh Arts Community Database to
save time and money by streamlining your access to substantial, targeted, arts patron data.
Forty-nine arts organizations have uploaded specific
demographic and patron information for over 550,000 unique
households.
PACD allows you to expand
your reach to other known
arts attendees through
simple and easy mailing list
trades with other
organizations. And, PACD
matches patron data from
powerful, national marketing
databases

23. A Look at Our Day
Brief reflection on the day and plans for tomorrow
© 2014 National Arts Strategies.
23

24. A Model for Collective Impact
24© 2014 National Arts Strategies.
Common
Agenda
Mutually
Reinforcing
Activities
Shared
Measurement
Continuous
Communication
Backbone
Organization
Adapted from FSG.org

25. Key Ideas to Take With You
 The value you can create for your communities can be
greater when you think about working together
 The tools that help you think strategically for your
organization help you think about collective impact too
 The Ministry gives you an advantage in collective
impact – you already have a “backbone organization”
 Marketing strategy is another place where integrated,
consistent action is key to creating value and outcomes.
25© 2013 National Arts Strategies.

26. Thank you
26© 2013 National Arts Strategies.