2. E n t e r t e x t
It is not an easy task to manage a hotel.
To get success in this industry, managers
should focus on multiple factors. There
are eight major challenges faced by the
employers in this industry. Below, some
listed:
3. HIGH COMPETITION
Hospitality and tourism is an evergreen blooming
business. This industry keeps on growing every single year.
Travelers always look for a perfect accommodation which
should also suit their pockets. So, due to high demand, and a
large number of firms operating in the segment, competition
here is intense. If a tourist looks for at a crowded travel spot,
you can notice hotels in each and every locality.
4. DIFFICULTIES FOR
ENERGY MANAGEMENT
The implementation and usage of renewable and eco-friendly resources can improve
a hotel's profit margin. Even tourists prefer environment friendly environment rather an
ordinary hotel room. As the prices of electricity increase with every passing day, saving
energy is the first priority for the hotel industry. For an effective energy management system,
the industry has two best solutions. For an effective energy management system, the
industry has two best solutions. First is voltage optimization- it is to saves our
electrical equipment so it can avoid any kind of electrical problem. The second one is
energy management system- which automatically turns on and off the appliances
totally depending on the occupancy of the room.
5. MARKETING EFFORT IS IMPROPER
Technology is improving with every passing day. So, capturing
the market space online could be possible with a lot of options
available. However, according to a survey in 2016, about 70% of the
hotels all across the world still practice old marketing tactics.
Branding and sales recognition gets highly affected due to poor
marketing efforts. The current status shows that the hotels are slowly
moving towards hotel management software which could ease the
workload.
6. LACK OF PRODUCTIVE CHEFS
AND MANAGERS:
Getting a right cook, manager and labor may be a
difficult task, especially if you are running a small hotel
business. In five-star hotels they recruit professionals
who cook at high cost. So, it's a real tough task to find
the right person in a low-budget hotel.
7. POOR CUSTOMER SATISFACTION
If the hotel is in lack of food resource or
staff, then most of the hotels provide low-quality
food to the guests. This would lead the customer
into a poor satisfaction and he/she is not going to
recommend anyone even if you improve your
service the other day. If you get bad reputation,
then it's really hard to regain the status in that
locality or city.
8. SERVICE RATES ARE HIGH
Whether you provide high-quality service
or low-quality service, you have to be sure that it is
affordable to the users. Charging high in service
can diverge to main competitors. Hotels may thus,
rather practice lodging rooms at reasonable rates.
9. Identity
theft
Public
violence
General theft
and other crime Sexual abuse
on women
Armed
robbery
Credit card
fraud
Terrorism
Racial
discrimination
Cybercrime
issues
Security
This is one of the most important challenge what hotel industry
faces in terms of:
10. GIVE SMART CONTROLLERS
Over the last few years, we have noticed that smartphone applications
have become a standard of hotel industry. However, giving guests full control of
their room with their smartphones is a new technology introduced by the
industry. Just with a click on your smartphone can register any of your query
and expect a quick action. Just with the smartphone guests can unlock their
room's door, access guest's areas such as swimming pools or fitness rooms.
There is a hotel in Chicago named Virgin hotel which lets their customers to
control the room temperature, change their television channel or adjust the room
lighting. Even the smart hoteliers allow their customers to further personalize
the room in advance like pre selection of room temperature, light preference and
if you need a mini bar at your room.
11. VIRTUALLY PERSONALIZATION OF ROOMS
Travelers plan their trips but, booking a hotel in advance makes
them suspicious of the actual condition of the room. But the innovation in
hotel industry has led people virtually see themselves in that room in 3-
dimensional videography. A tour can be taken inside the hotel which will
let you through hotel view, neigh boarhound, suite what for, spa, restaurant,
pool and every other area which attract customer. You booked Even when
an event is organized, one can see the event space letting the customer
virtually see the function area, guest's arrangement and all other
arrangement provided by the planner to figure out if something is missing.
12. USE OF BEACONS
As we know, beacons have been launched in the market few years ago,
beacons send promotional messages directly to the shoppers and track their
customer habits with two-way Bluetooth device. It’s growing big day by day
and is expected to be adopted by every retailing industry by 2020. Hotel
industry has been adopting this technology slowly but it is going on rapidly as
watching the success of other retailing industry who adopted it. Through this
technology two-way communication can be established between two beacons
placed around the hotel property and it lets the hotel services with promotions
sent direct to their smartphones.
13. As for example Marriott experimented this with 14
locations in which guests using their app were eligible for
promotion of spa services and restaurant discount near the
beacons of that location. Starwood hotel plotted beacons at 30
locations, which allowed customers to check-in, greeting the
guests with their name and even notifying the housekeeping
when the guests are not in their rooms.
14. Beacons can work where GPS cannot, it can help the guests
to: navigate the way through a hotel. Guests entering their rooms
could receive notifications on room service or on how to use
different room features. Beacons also can provide hotels with
valuable information on their guests' habits, providing data on where
in the hotel guests are spending the most time and when they're
using those locations.
