1. 2016 Mission and Operations
Now in its 26th year, Rock and Wrap it Up! (RWU) is an award-winning anti-
poverty think tank. We research, discover and nurture potential sources willing to
share renewable assets. Our donors include touring bands, educational
institutions, the hospitality industry, professional sports teams, hospitals and
TV/film shoots throughout North America. We find and vet partner agencies that
need and can share these resources with the poor. We encourage the use of the
Whole Earth Calculator mobile application to access total pounds of food
conversion to meals and greenhouse gas emission reduction, which can be sent to
social media sites. We strive to inspire our school partners to add Whole Earth
Calculator Climate Literacy Lesson Plans to their academic studies, thereby
enabling students to connect their actions to the reduction of poverty and carbon
footprints. Our Mardi Bra Initiative raises awareness and encourages the collection
of feminine hygiene products for at-risk teens and women.
All of our partners are protected by the Bill Emerson Good Samaritan Act
(Pub. L. No 104-210, 110 Stat. 3011(1996) as long as safe food handling is used.
Through RWU, more than one billion meals have been recovered since 1991.
Recognized by the White House with a Point of Light Award and recipients
of numerous EPA distinctions, we strive to re-earn these honors every day.
Music
Overview
- 160 bands that tour and include a stipulation in their contract requiring that food
that is prepared but not served not go into landfill.
Tactics: We meet with band management and they are encouraged to both green
their tour and put RWU in their contract language.
Schools
Overview
- Since 1997, over 200 schools nation-wide have started Rock and Wrap it Up!
School and Snack Wrap! Programs to empower administration and students to
recover food and other assets from their schools.
Tactics: We identify and vet agencies that are in the position to recover food and
assets. Increase food recovery potential by introduction of the Whole Earth
Calculator and lesson plans.
Sports
Overview
- 72 sports franchises in the NFL, NBA, MLB, NHL and MSL have partnered with
Rock and Wrap It Up! to participate in Sports Wrap! Food that is prepared but not
sold from home games concessions is recovered to feed the indigent. We work
Corporate Office
405 Oceanpoint Avenue, Cedarhurst NY 11516
(516) 295 –0670/ Fax: 295-3848
1-877-691-FOOD URL: www.rockandwrapitup.org
We are a 501 C 3 volunteer hunger relief organization EIN 11-3258486 NYS Tax Exempt EX 215810

2. with Delaware North, Centerplate. Aramark, Legends and Levy Concessionaire.
The NHL has all of their teams participate.
- Tactics: We meet with the Stadium/arena Concessionaire and VP/Director of
Community Relations for the Sports Franchise arranging recovery logistics.
Entertainment
Overview
- We work with the film and television industry to green their locations by food
recovery. 100 productions have used our services, mainly in LA and NY. Our
partners include, Warner Brothers, SONY, NBC Universal, Paramount and ABC
Families.
Tactics: We determine if we have the minimum amount of food made available to
us at the locations where the projects are being filmed, and partner them with local
agencies to recover the food. We put freezers in spaces near the kitchen.
Hotel Wrap!
Overview
- The Marriott, Sofitel, Grand Hyatt and Langham hotel chains are partnering to
donate toilet paper, tissue boxes, shampoo, conditioner and unopened soaps to
keep them out of landfill.
Tactics: We identify those Hotels wanting to further green their properties and
partner them with local agencies.
Advocacy
Overview
- RWU wrote the Federal Food Donation Act of 2008 (Pul. L. 110-247 122 Stat.
2314(2008) The Act encourages federal buildings to donate food from their
restaurants, cafeterias and from outside rentals to feed our nation’s hungry. We
launched Hungerpedia.com in late July 2011. The Hungerpedia web destination is
a North American compilation of anti-poverty/hunger agencies vetted by RWU to
be donated to. RWU launched its Whole Earth Calculator and lesson plans to help
teach the next generation about asset recovery planetary pollution prevention. We
recover feminine hygiene products for indigent women through our Mardi Bra
events.
Tactics: Agencies that are listed are vetted by Rock and Wrap It Up! must have
health certification or safe food handling certification, transportation, refrigeration,
cell phones, storage and either have, or support on-going anti-poverty/hunger
programs
Hospitals
- Starting in Yale New Haven Medical Center, Hospital Wrap! has expanded to 4
hospitals. Food recovery is coordinated by anti-poverty agencies. Started in New
Haven CT, it has expanded to Dallas TX with dozens of new hospital to come on
board this year.
Corporate Office
405 Oceanpoint Avenue, Cedarhurst NY 11516
(516) 295 –0670/ Fax: 295-3848
1-877-691-FOOD URL: www.rockandwrapitup.org
We are a 501 C 3 volunteer hunger relief organization EIN 11-3258486 NYS Tax Exempt EX 215810

3. Mardi Bra and Hannah’s Project
-There is a huge need for feminine hygiene products and they are not covered by
SNAP or food stamps. Using Mardi Gras as a time and destination vehicle, Mardi
Bra events work to collect, and share these products at parties throughout the
United States and give them to anti-poverty agencies. Collections continue at
colleges, schools, stores and businesses during the entire year to have these
items always available for at-risk teens and women. A similar project for Middle
and High Schoolers named Hannah’s Project has introduced and has been
adopted by teen groups including Girl Scouts.
Corporate Office
405 Oceanpoint Avenue, Cedarhurst NY 11516
(516) 295 –0670/ Fax: 295-3848
1-877-691-FOOD URL: www.rockandwrapitup.org
We are a 501 C 3 volunteer hunger relief organization EIN 11-3258486 NYS Tax Exempt EX 215810