Samples from previous work experience on social media marketing projects and websites.

1. Jessica Finch
Digital Portfolio
2014
Social Media • Website

2. Social Media
Aspen Music Festival
and School
America’s premiere classical
music festival
Creating a social media plan for a
seasonal, niche market
Goals:
• Find out what the audience wants to
hear
• Increase page likes
• Increase engagement
• Create brand awareness
Results:
• Page likes increase 5% on a monthly
basis
• Music humor posts and photo
albums reach largest audience
• Between June 26 - August 18, 2013
(Festival dates) page reached 7 times
its normal audience from shares.
Weekly planning
• Music Humor Monday
• Inspirational Quotes Tuesday
• Wednesday News Day (industry)
• Thursday - featuring staff, student,
faculty, or guest artist
• Fun Fact Friday
• Promote events daily

3. Social Media
Tails ‘n Training
Dog Training, Dog Daycare,
and Self Pet Wash
“Very Merry Dog Christmas”
Photo Contest
Goals:
• General promotion of business
• Increase engagement
Results:
• 22% of follower base submitted a photo
• Winning photo post reached 3 times
the normal audience
Contest Details
• Winner will receive a gift basket from Tails ‘n Training, one free hour
training session, and the photo will be featured on company website.
• To submit your photo, provide: your name, dog’s name, phone num-
ber, and email address.
• Photos can be submitted: mobile (text), email, Facebook message, or
in person.
• Winner will be announced Dec 23.

4. Social Media
RangeWorks
“The original voice of the West”
Range Radio | Ranch & Reata
magazine | Ranch & Reata
Roadhouse
Create a social media plan that
identifies the best channels for
monetization and audience growth.
Add a tab to purchase Ranch & Reata subscriptions
Make use of the iTunes Affiliate Program
Use Facebook page for artist promotion & album giveaways
Create compelling content to drive traffic
Increase revenue from Adwords and AdSense
Encourage subscriptions via video links and popups
Feature products with corresponding prices
Include affiliate products in albums
Be creative with your photographs
Improving Digital Revenues Streams:
Constant feed from Range Radio and Roadhouse content
Use #WesternVoice hashtag for radio requests
Create tweets that will drive traffic to monetized channels
Create content to give audience a “behind the scenes” view
Encourage user generated content for specific subjects (i.e. horses)
Provide a unique experience for followers during live events
Use as a tool for search engine optimization
Connect with all other channels so feed will be continuous
Drive traffic to other channels or RangeWorks website
Growing the Audience with New Channels

5. Website
www.aspenmusicfestival.com
• Worked with a team to prepare for site launch on April 31, 2013.
• Entered content, tested for bugs, and communicated accordingly with
developer prior to launch.
• Worked with developer and created mockups to effectivly produce
requested changes from Development and Student Services.
• Created board secure area protected by password-only login.
Included board directory, bios, bylaws, newsletters, and meeting
packets.
• Donations - created mockups for Development to display
information design and functionality.
• Home page slider - tweaked to autoscroll and be clickable.
• Artist-Faculty - changed to match publications formatting.
Board Secure Area
Password protected
Newsletter page
requested to match
CNN home page.
Searchable board directory featuring email, phone number,
photo, and bio. Form to update contact information.

6. Website
BEFOREAFTER
Home Page Slider
www.aspenmusicfestival.com
(continued)
Donation pages
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AFTER

7. Websitewww.aspenmusicfestival.com
(continued)
Artist-Faculty list view
BEFORE
AFTER