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After Dark Kit
5w Public Relations
Bianca Esposito, Madelyn Flax, Jessica Greene, Jordan Hillman, Katie Parker, Kaya Rogers and
Evan Zhang
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Table of Contents
Table of Contents........................................................................................................................................2
Product Sheet..............................................................................................................................................3
News Release................................................................................................................7
Media Alert..................................................................................................................................................8
Media Overview..........................................................................................................................................9
Media List..................................................................................................................................................10
CEO Bio: Ashley DeVincenzo......................................................................................................................16
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Product Sheet
LifeStyles SKYN After Dark Kit
2015 Products
LifeStyles SKYN®
The next generation of condoms, SKYN, was designed to give condom buyers
what they desire most—sensitivity. Committed to leading the category in
innovation, LifeStyles SKYN is the first clinically approved polyisoprene
condom. One thousand tests of the condom ascertained that SKYN provides
greater sensation and more comfort than other non-latex and even natural
rubber condoms on the market today. The majority of users also chose SKYN
over the non-latex and natural rubber condoms in a blinded test. Compared to
current non-latex condoms on the market—those made of polyurethane—
SKYN provides a softer condom that more easily adapts to the form of its wearer. One condom included.
LifeStyles SKYN Large®
SKYN LARGE is the first large-sized premium condom made from polyisoprene –
a scientifically formulated non-latex material that delivers the ultimate
sensitivity that is the closest thing to wearing nothing. Made of polyisoprene
material, these condoms provides softer, more natural feel than latex and are
clinically proven to enhance sensation. SKYN LARGE combines the strength of
premium latex with the sensitivity of an ultra-thin condom for that Skyn-to-
Skyn sensation. Ideal for people with latex allergies or latex sensitivity, SKYN
LARGE’s long-lasting ultra-smooth lubricant enhances the experience. One condom included.
LifeStyles SKYN Intense Feel®
Intense stimulation for her with a natural feel for him SKYN Intense Feel̶ ̶
strays from the common latex condom with this first textured premium
condom made from polyisoprene, a scientifically-formulated new non-latex
material. It features a wave design with intensely deep studs on the most
sensitive areas to maximize stimulation and pleasure. SKYN Intense combines
the strength of premium latex with the sensitivity of an ultra-thin condom,
and the long-lasting, ultra-smooth lubricant enhances the experiences. One
condom included.
Manix Skyn Lubricant Natural Feel®
Manix SKYN Natural Feel is a premium water-based personal emollient
blended with Aloe Vera and Vitamin E, which supplements the body's
natural lubricants. The non-greasy, fragrance-free and clear formulation will
give you these wonderful silky sensations. Moisturize and lubricate your
intimate areas with Manix SKYN Natural Feel to enhance the ease and
comfort of sexual activity. Travel size is included.
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Manix Skyn Max Performance Lubricant®
This silicone-based formula is created to be long-lasting while providing an
incredibly soft and silky feeling. It is transparent, unscented, and non-greasy
and is perfect for use during vaginal or anal intercourse or with sex toys. The
Manix Skyn Max Performance lubricant is compatible with condoms made
from natural latex, polyurethane, and polyisoprene. Travel size is included.
Generic Hair Tie
A generic hair tie will be provided in the kit to provide a way to fasten hair
away from the face. One hair tie included.
Roll of Breath Savers Mints
Mints are included to neutralize and eradicate bad breath. One roll of mints
included.
Pouch
This small, stylish, yet unnoticeable pouch will conceal all of the above
contents. The pouch is made to be small enough throw into any purse, but
also to be inconspicuous. The idea behind this is when women consumers
are shopping for their contraceptives, the awkward feeling will be
eliminated.
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Pitch
Hi XX,
With National Campus Safety Awareness Month coming up in September, why not take this time to put
the stigma of “only men carry condoms” to bed? Many women express feelings of shame and
embarrassment with regards to buying and carrying condoms, yet 6.2 million women rely on male
condoms to prevent pregnancy. Condom use is dropping on college campuses and many college
students are ill-informed on how to properly practice safe sex. It’s time to empower women and take
the awkwardness out of carrying condoms for protection.
As you begin to conjure up coverage ideas for this month, it is important to keep the promotion of
women’s health, empowerment and overall safe sex at the top of your priority list. Here are some
reasons why women need to start getting cozy with the idea of shopping for and carrying condoms to
protect themselves during sex.
• Stay Safe & Be Prepared – Women need to stop putting all the responsibility of carrying
condoms on men. Since sex involves two people, both parties should care about their safety and
protection at all times. Women should be proactive about their safety and protection and make
sure they always have a condom to ensure sex stays safe, fun, and worry-free.
• Be Empowered - Women shouldn’t have to feel guilty or embarrassed to carry or purchase
condoms since it’s a smart choice when it comes to having sex. Why should condoms only be
viewed as a masculine product when it involves women as well? Women buying condoms allows
for women to be in charge and ready to get down to business at any time and without having to
solely rely on the man for their own protection
With these important reasons listed, we’d love to offer you a few of our SKYN After Dark Kits by
LifeStyles® for your readers that are crafted specifically with women in mind. These kits are small
pouches that contain 3 different SKYN condoms (Intense Feel, Original, and Large), small mints, a travel
sized SKYN lubricant, and a hair tie to ensure every woman is fully equipped for wherever the night may
take them.
The condoms are placed in fun colored wrappers and are placed in black fabric pouches that are discreet
and even sturdy enough to be reused. The kit is small enough to fit in most purses and eliminates the
worry of opening a purse and being spotted with condoms. Let’s make women carrying condoms an
everyday norm and encourage women to proudly and comfortably carry condoms for their own safety
and empowerment.
Thank you for your time and consideration!
Best,
Bianca Esposito
SKYN Condoms by LifeStyles
Based out of Iselin, NJ, the SKYN brand of condoms was launched in 2008 as the first-ever polyisoprene,
non-latex condom that met all the U.S. Food and Drug Administration requirements for safety and
efficacy. The SKYN brand is the latest addition to the LifeStyles brand portfolio; the LifeStyles brand of
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condoms was launched in 1985 as a U.S.-based consumer product of Ansell Limited.
News Release
FOR IMMEDIATE RELEASE:
August 3, 2015
LIFESTYLES’ SKYN™ CONDOMS REVEALS “SKYN AFTER DARK” Kit
LifeStyles’ SKYN After Dark Kit- the first sex kit for women that combines convenience and style-
to launch online and in select stores this fall.
NEW YORK- (July 2015)—LifeStyles®, one of the nation’s leading condom brands, is releasing a
SKYN After Dark Kit, the first of its kind created exclusively for women. The objective is to
promote sexual empowerment for women while also encouraging safe and tolerant
communities across college campuses.
The SKYN After Dark Kit is a fashionable and reusable pouch that is discreet and small enough
to fit into many purses and contains “going-out” essentials. This includes three SKYN condoms:
an original, large and intense. Accompanying the condoms in the pouch is a travel-sized bottle
of SKYN lubricant along with a hair tie and a pack of mints.
LifeStyles CEO Ashley DeVincenzo states that the “SKYN After Dark Kit along with the ‘Blow in
the Dark’ Tour are tools that can spearhead the changing sexual landscape of the 21st century.”
The goal is for SKYN to represent the strong and sexually-confident woman living in a safe
environment.
The kit debuts after a four week long “Blow In the Dark” fall college tour in which SKYN
ambassadors travel to eight large universities and host weekend-long “Blow in the Dark”
events. During each event, female college students have the opportunity to get their hair, nails
or makeup done, all while getting a first look at the new SKYN After Dark Kit prior to its
country-wide debut. Following the “Blow In The Dark” Tour, the SKYN After Dark Kit can be
purchased throughout the country in select convenience stores and clothing retailers.
###
About LifeStyles®
LifeStyles is a consumer products division of Ansell Healthcare Products LLC, a global leader in
healthcare barrier protective products with operations in the Americas, Europe and Asia. Ansell
Healthcare Products LLC is a U.S. based subsidiary of Ansell Limited. Information on Ansell and its
products can be found at http://www.ansell.com
Media Contact:
Madelyn Flax
5W Public Relations
(914)960-8118
madelyn@5WPR.com
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Media Alert
BLOW IN THE DARK PARTY HEADS TO UNIVERSITIES
LifeStyles’ Skyn Condoms Launches the “Skyn After Dark” Kit
WHAT: Skyn Condoms, one of the nation’s leading condom brands, is having Blow In The Dark Parties to
promote their latest product, a “Skyn After Dark” kit. The “Skyn After Dark” kit is a kit made for women
that contains safe sex products including three condoms, a lubricant, mints, and a hair tie. As our society
is changing, women should have the confidence to hold condoms in order to protect themselves.
LifeStyles Skyn Condoms has decided to launch a tour to different universities to introduce this
remarkable new kit. Throughout the tour, students are given a spa experience to get primped and styled
before a night out. At the event, students will receive their very own “Skyn After Dark” kit as well as
Instagram and share photos with their friends. This kit will be the talk of every university and will start a
new trend for women. It can be found in select convenience stores as well as popular clothing retailers.
This is a change for women everywhere and displays their empowerment when it comes to relationships
or even a one night stand.
WHEN: Each weekend for the month of September, which is National Campus Safety Awareness Month.
September 3-5, 10-12, 17-19, 24-26
WHERE: University of Michigan, University of Wisconsin-Madison, University of Southern California,
University of California, Los Angeles, New York University, Boston University, University of Georgia, and
University of Texas at Austin.
WHY: Lifestyles Skyn Condoms wants to promote sexual empowerment for women. Women should feel
confident and comfortable holding condoms just as men do. In society today, there is a stigma that only
men can carry condoms, but we want to change that mindset. We believe that women should be
prepared and safe sexually and feel assured of themselves in the process.
PRESS CONTACT: Katie Parker, kparker@5wpr.com
###
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Media Overview
Top Magazine Targets:
• Cosmopolitan
• Seventeen
• Marie Claire
• Her Campus Magazine
• Nylon
• Allure
• Elle
• Alloy
• Harper’s Bazaar
• Campus Life Magazine
• InStyle
• Redbook
Top Online Targets:
• HerCampus.com
• PopSugar.com
• CollegeCandy.com
• Cosmopoliton.com
• Elle.com
• Seventeen.com
• Glamour.com
• Refinery29.com
• Fashionista.com
• FuzionMagazineOnline.com
Top Blog Targets:
• A Good Woman's Dirty Mind
• CollegeLife
• Campus Hook
• The Frisky
• Sex and the Windy City
• Sexcetera
• Lusty Lady
• Shmitten Kitten
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Media List
OUTLET NAME CONTACT NAME CONTACT TITLE EMAIL
A Good Woman's
Dirty Mind Bobbie Morgan Blogger msquote2@hotmail.com
All the Pretty Birds Tamu McPherson Blogger tamu@alltheprettybirds.com
Campus Life Magazine Andrew Au Editor andrew@campuslifemagazine.ca
Allure Alexandra Owens Editor alexandra owens@condenast.com
Campus Magazine
Online Josh Bellis Assistant Editor jbellis@isi.org
Her Campus Stephanie Kaplan Editor stephanie@hercampus.com
College Life Gary Robbins Blogger grobbins@ocregister.com
Cosmopolitan Eliza Thompson Blogger elizathompson@hearst.com
Miss Manifesto Colleen Coplick Editor colleen@missmanifesto.com
Playboy
Entertainment Blog Gilbert Macias Blogger gmacias@playboy.com
Sex and the Windy
City Anna Pulley Blogger anna.pulley@gmail.com
Sexcetera Josey Vogels Blogger letters@joseyvogels.com
StudentScoop.com
Amanda
Fornecker Staff Writer StudentScoop.com
College Candy Zara Husaini Fashion & Beauty contact@statementscene.com
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Editor
Because I Am
Fabulous Sai Sankoh Blogger info@becauseiamfabulous.com
V Magazine Sasha Charnin Fashion Director sasha.charnin@usmagazine.com
Fashionista.com Tyler McCall
Editorial
Assistant tyler@fashionista.com
Refinery29.com
Vanessa
Golembewski
Editorial
Assistant vanessa.golembewski@refinery29.com
Bella Savvy Dee Mauser Blogger dee@bellasavvy.net
Bossy Girl In the City Fran Warren Blogger bossygirl1980@gmail.com
BettyConfidential.com April Daniels Executive editor april@bettyconfidential.com
BizBash.com Alesandra Dubin Editor adubin@bizbash.com
Elle.com Danielle Prescod
Online fashion
editor dprescod@hearst.com
Glamour.com Nikki Ogunnaike
Online Style
editor nikki_ogunnaike@condenast.com
I Heart Daily Melissa Walker Co-editor melissa@iheartdaily.com
InStyle.com Sharon Clott Online Editor sharon clott@instylemag.com
Racked.com Alison Brownrigg Blogger alisonbrownrigg@gmail.com
Seventeen.com Kara McGrath
Assistant Web
Editor kmcgrath@hearst.com
TheFrisky.com Jessica Wakeman Blogger jessica@thefrisky.com
Travel Fashion Girl
Alexandra
Jimenez Blogger travelfashiongirl.gmail.com
The Style and Beauty
Doctor Danielle Grey Blogger thestyleandbeautydoctor@gmail.com
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Hot Beauty Health Diana Blogger sweet67@hotbeautyhealth.com
Cosmopolitan Isabel Burton Deputy Editor iburton@hearst.com
Cosmopolitan Abigail Greene Managing Editor agreene@hearst.com
Beyond Beauty Basics
Jennifer Long-
Levy Editor jen@beyondbeautybasics.com
Essence Magazine
Nazenet
Habtezghi Assistant Editor nhabtezghi@essence.com
Family Circle Stephanie Pfeffer Associate Editor stephanie.pfeffer@meredith.com
Family Circle Amanda Flores Beauty Editor amanda.flores@meredith.com
Alloy Kaitlin Cubria Editor kcubria@defymedia.com
Harper's Bazaar Avril Graham
Fashion
Accessories
Editor agraham@hearst.com
Black Book Magazine Evanly Schindler Editorial Director evanlyschinder@bbook.com
BeautyNewsNYC.com Aaron Betsy
Editor,
reporter/writer betsy@videofashion.com
Harper's Bazaar
Andrea
Rosengarten Executive Editor arosengarten@hearst.com
Dear Abby Adriana Kaegi video blogger adrianna@dearabby.com
PopSugar Kirbie Johnson
on-camera
beauty reporter kjohnson@popsugar.com
Her Magazine Jane Hudson Editor jhudson@coxnc.com
Fuzion Magazine
Online Nadine Alexand Editor nadinealexand@fuzionmag.com
InStyle
Elizabeth
Carmona
Editorial
Assistant elizabeth_carmona@instylemag.com
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InStyle Nicole Lam
Editorial
Assistant nicole_lam@instylemag.com
Ladies' Home Journal Margot Gilamn
Deputy Editor /
Family &
Parenting margot.gilman@meredith.com
InStyle Patrick Moffitt
Assistant
Managing Editor patrick_moffitt@instylemag.com
Yahoo Beauty Sarah Cristobal Editor scristobal1@yahooinc.com
Marie Claire Jihan Thompson
Editorial
Assistant jthompson@hearst.com
Marie Claire Leslie Smith Managing Editor lcsmith@hearst.com
Marie Claire Lucy Kaylin Executive Editor lkaylin@hearst.com
me* Magazine Hancel Deaton Executive Editor hdeaton@memagazine4u.com
me* Magazine Marrianne Gray Managing Editor mgray@memagazine.com
MISSBEHAVE
Samantha
Moeller Editor samantha@missbehavemag.com
Refashioner Cyrena Lee Editor cyrena@refasioner.com
VIBE Daniel William Fashion Editor dannystylez1@gmail.com
Yahoo Style Andrea Oliveri Blogger andrea oliveria@condenast.com
Nylon Fiorella Valdesolo
Beauty &
Grooming;
Deputy Editor fiorella@nylonmag.com
Urban Dady Leah Butterfield Associate Editor ibutterfield@urbandaddu.com
Nylon April Long
Executive Editor;
Fashion april@nylonmag.com
Styling You Kim Abbate Blogger info@workingwomenaustralia.com
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O, The Oprah
Magazine Lauren Dzubow Assistant Editor ldzubow@hearst.com
She Knows.com Sarah Kelsey
Beauty/Fashion-
blogger sakeley@gmail.com
Real Simple
Sharon
Tanenbaum Associate Editor sharon_tanenbaum@realsimple.com
Redbook Alyssa Yano
Assistant
Managing Editor ayano@hearst.com
Redbook Allison Gray
Editorial
Assistant algray@hearst.com
Redbook Alison Brower Executive Editor abrower@hearst.com
Scoop Magazine Melanie Feltman Editor editor@griffinscoop.com
SELF Dana Points Executive Editor dana_points@condenast.com
SELF Amy Gallo Assistant Editor amy_gallo@self.com
The Women's Times
Magazine Georigia Douillet Editor berknews@thewomenstimes.com
W Magazine
Vanessa
Lawerence
Interests
Associate Editor vanessa_lawrence@condenast.com
Style Republic Lyndi Jane Barrett Creative Director lyndi@stylerepublicmagazine.com
Womenista` Cassie McConnell Blogger contact@womanista.com
ViralFashion Justine Friedman Editor j.friedman@viralfashion.com
W Magazine Haven Thompson
Editorial
Assistant haven_thompson@condenast.com
W Magazine Danielle Stein
Senior
Beauty/Fashion
Editor danielle_stein@condenast.com
Woman's Day Janna Johnson Editorial jjohnson@hfmus.com
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Assistant
Woman's World Kristen Intindola
Editorial
Assistant kintindola@bauerpublishing.com
Women's Lifestyle Angela Klinske Editor angela@womenslifestylemagazine.com
Campus Hook Jeff Edelman Blogger jeff@student.com
Campus Magazine
Online Will Moyer Managing Editor wmoyer@isi.org
Lusty Lady
Rachel Kramer
Bussel Blogger rachelkramerbussel@gmail.com
Making Love
Sustainable Wendy Strgar Blogger wendy@goodcleanlove.com
Shmitten Kitten Anna Goldfarb Blogger anna@shmittenkitten.com
University of Chicago
Magazine Yoe Mary Ruth Blogger mry@uchicago.ed
Wired Campus Blog Jeffrey Young Blogger jeff.young@chronicle.com
The Georgetown
Progressive Alex Armstrong Blogger georgetownprogressive@gmail.com
A Little Aly-tude Aly Walanksy Blogger alywalansky@gmail.com
Business Of
Fashion.com Imran Amed Blogger imran@businessoffashion.com
BizBash Alesandra Dubin Editor adubin@bizbash.com
All You.com Fiona Gibb Editor fiona_gibb@condenast.com
Redbook Mag.com Lauren Levine Web Editor llevine@hearst.com
WMagzine .com Sarah Leon Web Editor sarah leon@condenast.com
Life and Style Weekly Karen Aenonsen Editor kaanonsen@bauerpublishing.com
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Ashley DeVincenzo
Ashley DeVincenzo is Founder and CEO of LifeStyles, a company founded in 1985 in Iselin, NJ, developing
the U.S.- based consumer product Ansell Limited, the world’s largest manufacturer of latex products. In
2008, the SKYN brand of condoms was launched as the first-ever polyisoprene, non-latex condom that
met all U.S. Food and Drug Administration requirements for safety and efficacy. Ashley works to
promote condom awareness, condom usage and safe sex throughout North America, specifically making
appearances on college campuses throughout the United States. Her goal is to build a healthier and
safer world for teens by expanding educational programs.
Ms. DeVincenzo received her Bachelor of Arts from Hofstra University and currently resides in New York
City. She is a regular contributor to the Huffington Post and serves on the board of Planned Parenthood.
