17. OBJECTIVE
_Leverage the biggest skating competition in
summer to push Taiwan’s skateboard thrill to
the highest point
_With SLS, It gave Taiwanese skaters to have
world standards in skating competitions
EVENT DATE
2014/8/9 16:30-21:30
LOCATION
Dream Plaza of Hankyu Department Store
ATTENDANCE
(THE HIGHEST EVER IN THE PAST 4 YEAR)
_ AM GROUP：+72
_ PRO GROUP：+46
_ AUDIENCES: +800
EVENT FLOW
_Pre-Procedure
_Product Lesson& Sales Team Experiencing to
Skate
_Beginner Lesson
_Competition:
(AM Group) FLOW/CONTROL/IMPACT
(PRO Group)FLOW/CONTROL/IMPACT
20. SIGN IN- TOTAL 118 SIGN UP & 104 COMPETED / OVER +800 CROWDS
_104 COMPETED INCLUDING 66 AM SKATERS AND 40 PRO SKATERS
21. PRODUCT LESSON & SALES TEAM EXPERIENCING TO SKATE-
_INVITED EKIN- TINDY LIU TO INTRODUCE THE LUNAR TECHNOLOGY AND PROD 8
_NIKE ATHLETES TAUGHT NIKE SALES TEAM HOW TO SKATE AND DIVIDED THEM INTO TWO
TEAMS TO COMPETE
_SPECIFICALLY RENTED GO PRO CAMERAS TO RECORD SKATE SCENES
23. OPENING
BEFORE THE COMPETITION JD (THE HOST) INTRODUCED THIS YEAR'S FABULOUS
DESIGN AND THIS YEAR'S COMPETITION RULES USING SLS (FLOW, CONTROL, IMPACT) TO
LET EVERYONE KNOW THE NIKE SB'S THREE TYPES OF SILO.
27. SHOE COUNT:PRO GROUP NIKE 22(55%)/ ADIDAS 1(2.5%)/ DC 4(10%)/ SUPRA
1(2.5%)/ VANS 5(12.5%)/ OTHERS 7(17.5%)
28. THE GLORIOUS MOMENT:
THE WINNERS FROM PRO AND AM TEAM CAN HAVE A LIFETIME EXPERIENCE TO NYC SLS FINAL
ON 8/24 , MEET THE SLS SKATERS AND PHYSICALLY SKATE ON THE SLS VENUE
29. NIKE SUMMER JAM - PRO
NIKE SB SKATER KYLE KE WAS INJURED BEFORE THE COMPETITION,
BUT HE TRIED HIS BEST AND WON SECOND PLACE
30. HONG CHENG LU AND JIA YUAN
LIN WILL HEAD TO THE UNITED
STATES ON AUGUST 21ST TO
PARTICIPATE IN THE SLS
FINALS. AT AGE 14 JIA YUAN LIN
WAS AWARDED 1ST PLACE IN
THE AM DIVISION, FOR HIS AGE
HE'S A BEGINNER SHINING IN
THE COMPETITION. GOING TO
THE STATES WAS HIS DREAM,
NOW TODAY WITH THE
OPPORTUNITIES NIKE
OFFERED HE WAS ABLE TO
FULFILL HIS DREAM
NIKE SUMMER JAM - AM
46. OUTLET NAME: MOBILE 01
ISSUE : AUG
SUMMARY : NIKE SUMMER JAM EVENT HIGHLIGHT.
47. OUTLET NAME: OVERDOPE FACEBOOK
ISSUE : AUG
SUMMARY : PHOTO NEWS OF NIKE SUMMER JAM EVENT.
48. SKATE CLUB
WITH THE CO-OPS WITH THREE SKATESHOPS FROM THE NORTH, THE MIDDLE AND THE SOUTH OF
TAIWAN RESPECTIVELY, WE MAINTAINED WHAT SKATE CLUBS OWNED BY SKATE SHOPS WERE
DOING WHILE NIKE SB STANDED AS A CONSULTANT AND USEED THE MOST EFFICIENT WAY IN
ORDER TO GAIN THE MOST FROM THE BEST BUDGET WHENEVER POSSIBLE
52. j
INSPIRE CONSUMERS TO DO SOMETHING DIFFERENT AND EXPLORE THE SPACE TO
THE EXTREME FROM 7/4 TO 8/14. TURN SKATEBOARDING INTO A LIFESTLYE.
DIGITAL RECAP
PAUL RODRIGUEZ
ATHLETE STORY + PRODUCT
JDI CAMPAIGN
REACH
ENGAGED USER
FAN GROWTH
P-ROD 8 + JANOSKI
JDI #滑翻每一天
113,201 9,726 3,688
53. SKATEBOARDING IS NOT A GAME , IS A LIFESTYLE. DON’T BE BEATEN BY THE STREET, JUST
STAND UP AND KEEP PRACTICING.
ATHLETE STORY
TTL POST : 12 TTL REACH : 28,29 TTL ENGAGEMENT: 2,447 ENGAGEMENT RATE : 8.1%
54. JDI LAUNCH #滑翻每一天
TTL POST : 7 TTL REACH : 18,994 TTL ENGAGEMENT: 1,691 ENGAGEMENT RATE : 9.8%
INSPIRE FANS THROUGH WEEKLY MISSION, PROVIDE TIPS AND INSPIRATIONS, AND INVITE
FANS TO PUT THEIR LIMITS WITH NIKE SB IN THIS SUMMER.
55. SUMMER JAM
TTL POST : 2 TTL REACH : 10,814 TTL ENGAGEMENT: 2,313 ENGAGEMENT RATE : 18.3%
NIKE SB COMMUNICATES
TWO STORIES BEFORE AND
AFTER SUMMER JAM.
THE OVERALL ENGEGEMENT
WERE ESPECIALLY HIGH
WHEN THE POSITION OF
PRO AND AMATEUR TEAMS
CAME OUT.
56. • SKATERS,,,
USER GENERATED CONTENTS
240+POSTS SHARING SKATING EXPERIENCES AND
INNOVATIVE TRICKS ON FACEBOOK AND INSTAGRAM
j
57. JUL 4 JUL 11 JUL 18 AUG 1JUL 25 AUG 8
-PUSHING AND ROLLING
-MANUALS
- HIPPY JUMP
-F/S POP SHOVE-IT
-FAKIE KICKFLIP
- OLLIE
-F/S FLIP
INSPIRATION
PERIOD
6 WEEKS INSPIRATIONS+UGC
7 INSPIRATIONS,
WON 93#SEDD ON FB
117 # SEDD ON INSTAGRAM
58. ATHLETES ACCOMPLISH WEEKLY MISSIONS TO SHOW THEIR SKILL, PASSION, AND ATTITUDE
TOWARD SKATEBOARDING.
ATHLETE FEEDBACK
#SKATEEVERYDAMNDAY
MANUALS
OLLIE
59. SKATE SHOPS RELEASED THE EVENT #滑翻每一天 TO THEIR FOLLOWERS AND HELD SKATEBOARDING
LESSONES, RECEVING POSITIVE FEEDBACKS FROM SKATERS.
SKATE SHOP FEEDBACK
TIME FOR MISSION, DO YOU GUYS LEARN HOW TO
POP SHOVE IT?
ANNOUNCE THE INSPIRATIONS
AND RULES OF #SEDD.
OLLIE IS MEANT FOR OVERCOME
OBSTACLES.
61. P-ROD 8
THE CUSHION WITH LUNARLON OF THE NEW PROD 8 MAKES IT LIGHTWEIGHT, FLEX, AND FEEL,
WHICH BENEFITS SKATERS WHILE THEY DO TRICKS. THE INTRODUCTION OF NEW TECH AND
LOOK INSPIRES FANS.
TTL POST : 4 TTL REACH : 12,808 TTL ENGAGEMENT: 1,287 ENGAGEMENT RATE :
10.2%
62. JANOSKI
TTL POST : 2 TTL REACH : 7,953 TTL ENGAGEMENT: 567 ENGAGEMENT RATE :
10.3%
INTEGRATED NOVEL DESIGN AND LUNAR SOLE, THE WHOLE NEW LUNAR JANOKSI BRINGS A
TRENDY LOOK AND SUPERIOR FUNCTIONALITY.
63. SKATE SHOPS WE CO-OP WITH IN FA14
- URBAN HIGHFIVE
- GOAHEAD
- INTEGRAL 03
- SWITCH
CO-OP MODE
- POSTS OF SKATE KNOWLEDGE
- POSTS OF SLS INTRODUCTION
- SKATE CLUB
64. POSTS OF SKATE KNOWLEDGE
8 DIFFERENT SKATE TOPICS IN 8 WEEKS TO LET PEOPLE
UNDERSTAND SKATE CULTURE AND KNOWLEDGE
ROUGHLY 2500 VIEWS AND LIKES IN 8 WEEKS
65. POSTS OF SLS INTRODUCTION
THIS YEAR, WE INTRODUCED SLS, THE DREAMPLACE FOR
SKATEBOARDERS ON PURPOSE, IN ORDER TO LET MORE
PEOPLE APPRECIATE SLS AND KNOW HOW THE GAME WORKS
