SlideShare a Scribd company logo
1 of 20
•TECHNOPRENEURSHIP
CHERRY MOBILE
MAYNARD NGU
Cherry Mobile is a Philippine mobile
phone and electronics brand by
Cosmic Technologies, established by
Maynard Ngu in 2009. In 2010, barely
two years after it started, Cherry
Mobile was voted IT Company of the
Year in the 3rd CyberPress Awards,
upstaging some of the country's
technology giants.
• At 37 years old, Maynard Ngu, the young
CEO and visionary of Cherry Mobile has
proven to many that a proudly local
mobile brand can compete even against
international tech titans. Through premium
and affordable smartphones and devices
that promise a seamless mobile
experience, Cherry Mobile aims to hold
onto its position as the leading local
mobile phone brand in the country.
• In 2009, seven years ago,
entrepreneur Maynard Ngu had first
considered breaking into the mobile
phone scene by launching his own
brand – Cherry Mobile, his brainchild.
During that time, it seemed like an
impossible feat as the market then
was dominated by international tech
giants such as Nokia and Blackberry.
• But there was a great
opportunity for business,
and, more importantly, an
even greater demand for
affordable phones, which
Maynard knew he could fill
with Cherry Mobile. Starting
with four models, Maynard
launched Cherry Mobile to
be in the competition.
Cherry Mobile Products
• The Company Entered the
market with its first four
handsets:
•
• D50 Inertia
• M35 Integra
• D20 Life
• S11 Blade together in 2009.
D50
M35
D20
S11
Everything for everyone
• Maynard was undoubtedly impressed, but not content. He had bigger visions
for the brand. Cherry Mobile was not here simply to provide mobile phones
that the market wanted, but offer products that would elevate the mobile
experience, as well as complement each individual’s lifestyle. He envisioned
Cherry Mobile to be a brand that has “Everything for everyone.”
Year 2010
• In 2010, a mere year after it was founded, Cherry Mobile was recognized as
the “IT Company of the Year” by the Cyber press Awards. It would snag
another prestigious award, this time from Yugatech, as the “Top Selling
Mobile Phone Brand” in 2013, beating industry heavyweights.
Explains maynard
• “At that time, handsets were so expensive – ranging around P25,000, so we
offered a quality product that appealed greatly to consumers who were
looking for a more affordable device,” explains Maynard.
•Thankyou !!!
•INTRAPRENEURSHIP
Google’s Gmail
Google’s Gmail
• Google’s Gmail, launched on the 1st April 2004, was the first true
landmark service to emerge from Google since its search engine
debuted in 1998.
Paul Buchheit
Paul Buchheit
• Paul Buchheit started his career at Google in 1999, becoming
the company’s 23rd employee. He had been working in the
development of a web-based email that could also provide a
search engine within the already existing email
service. However, the idea to include a search engine within
Google’s email service was doubted strongly by many within
the company. Most thought it was a bad idea from both a
product and strategic point of view. In addition, there was
worry amongst company brass about stretching Google too far
beyond search, making the service publicly available.
• But these worries dissipated when Larry Page and Sergey Brin,
Founders of Google, decided to support Buchheit with his
project.
The Outcomes
• Gmail didn’t just blow away Hotmail and Yahoo Mail, the main
free webmail services of the day, but it went on to become a
dominant email service.
The Outcomes
• Gmail didn’t just blow away Hotmail and Yahoo Mail, the main
free webmail services of the day, but it went on to become a
dominant email service.
• Today Gmail has reportedly more than 1.5 billion global active
users, it has gone from a small experiment to becoming a key
service of Google’s product offering.
• Moreover, Gmail, and the way online advertising worked with
emails, eventually helped shape the Google AdSense
advertising programme and set the foundations for Google’s
online advertising service to generate $147 billion in revenue in
2020.
•Thankyou

More Related Content

Similar to Presentation (3) mam macayan.pptx

Mobile Focus 2008 Stockholm Media Event
Mobile Focus 2008 Stockholm Media EventMobile Focus 2008 Stockholm Media Event
Mobile Focus 2008 Stockholm Media EventThomas Lidforss
 
Microsoft's acquisition Of Nokia
Microsoft's acquisition Of NokiaMicrosoft's acquisition Of Nokia
Microsoft's acquisition Of NokiaCratto_Tony
 
Unsuccessful Products.
Unsuccessful Products.Unsuccessful Products.
Unsuccessful Products.Hitarth Patel
 
The job market in digital marketing
The job market in digital marketingThe job market in digital marketing
The job market in digital marketingSocialab
 
Final sales document
Final sales documentFinal sales document
Final sales documentDeanna Nanni
 
Google - Principle of Management (POM)
Google - Principle of Management (POM)Google - Principle of Management (POM)
Google - Principle of Management (POM)Aditya
 
The Evolution of Digital Advertising.pdf
The Evolution of Digital Advertising.pdfThe Evolution of Digital Advertising.pdf
The Evolution of Digital Advertising.pdfsangampandey1002
 
Blackberry marketing project
Blackberry marketing projectBlackberry marketing project
Blackberry marketing projectSwati Joshi
 
NTT Docomo Case Study - Susan
NTT Docomo Case Study - SusanNTT Docomo Case Study - Susan
NTT Docomo Case Study - Susanelsanora
 
Kilrush Launch
Kilrush LaunchKilrush Launch
Kilrush LaunchVenessa
 
There's Only One Way to Market in Africa
There's Only One Way to Market in AfricaThere's Only One Way to Market in Africa
There's Only One Way to Market in AfricaLaine Barnard
 
Rim Black Berry.pptx
Rim Black Berry.pptxRim Black Berry.pptx
Rim Black Berry.pptxahmed4haniya
 
DMMP mobile marketing
DMMP mobile marketingDMMP mobile marketing
DMMP mobile marketingZenithAdz
 
The Director Forum Social & Mobile Feb 2011 Hugh Griffiths
The Director Forum Social & Mobile Feb 2011 Hugh GriffithsThe Director Forum Social & Mobile Feb 2011 Hugh Griffiths
The Director Forum Social & Mobile Feb 2011 Hugh GriffithsHugh Griffiths
 
Rise and Fall of BlackBerry.pptx history
Rise and Fall of BlackBerry.pptx historyRise and Fall of BlackBerry.pptx history
Rise and Fall of BlackBerry.pptx historySarthakSharma328485
 
Market research final submission
Market research final submissionMarket research final submission
Market research final submissionMoazzam56
 
BlackBerry Research
BlackBerry ResearchBlackBerry Research
BlackBerry ResearchMoazzam56
 
PRACTICALLY DIGITAL MARKETING TRAINING COURSES IN LAHORE.pptx
PRACTICALLY DIGITAL MARKETING TRAINING COURSES IN LAHORE.pptxPRACTICALLY DIGITAL MARKETING TRAINING COURSES IN LAHORE.pptx
PRACTICALLY DIGITAL MARKETING TRAINING COURSES IN LAHORE.pptxirfanakram32
 

Similar to Presentation (3) mam macayan.pptx (20)

Mobile Focus 2008 Stockholm Media Event
Mobile Focus 2008 Stockholm Media EventMobile Focus 2008 Stockholm Media Event
Mobile Focus 2008 Stockholm Media Event
 
Microsoft's acquisition Of Nokia
Microsoft's acquisition Of NokiaMicrosoft's acquisition Of Nokia
Microsoft's acquisition Of Nokia
 
Unsuccessful Products.
Unsuccessful Products.Unsuccessful Products.
Unsuccessful Products.
 
The job market in digital marketing
The job market in digital marketingThe job market in digital marketing
The job market in digital marketing
 
Final sales document
Final sales documentFinal sales document
Final sales document
 
Iphone vs blackberry
Iphone vs blackberryIphone vs blackberry
Iphone vs blackberry
 
Google - Principle of Management (POM)
Google - Principle of Management (POM)Google - Principle of Management (POM)
Google - Principle of Management (POM)
 
The Evolution of Digital Advertising.pdf
The Evolution of Digital Advertising.pdfThe Evolution of Digital Advertising.pdf
The Evolution of Digital Advertising.pdf
 
Blackberry marketing project
Blackberry marketing projectBlackberry marketing project
Blackberry marketing project
 
NTT Docomo Case Study - Susan
NTT Docomo Case Study - SusanNTT Docomo Case Study - Susan
NTT Docomo Case Study - Susan
 
Kilrush Launch
Kilrush LaunchKilrush Launch
Kilrush Launch
 
There's Only One Way to Market in Africa
There's Only One Way to Market in AfricaThere's Only One Way to Market in Africa
There's Only One Way to Market in Africa
 
Rim Black Berry.pptx
Rim Black Berry.pptxRim Black Berry.pptx
Rim Black Berry.pptx
 
DMMP mobile marketing
DMMP mobile marketingDMMP mobile marketing
DMMP mobile marketing
 
The Director Forum Social & Mobile Feb 2011 Hugh Griffiths
The Director Forum Social & Mobile Feb 2011 Hugh GriffithsThe Director Forum Social & Mobile Feb 2011 Hugh Griffiths
The Director Forum Social & Mobile Feb 2011 Hugh Griffiths
 
Rise and Fall of BlackBerry.pptx history
Rise and Fall of BlackBerry.pptx historyRise and Fall of BlackBerry.pptx history
Rise and Fall of BlackBerry.pptx history
 
Market research final submission
Market research final submissionMarket research final submission
Market research final submission
 
BlackBerry Research
BlackBerry ResearchBlackBerry Research
BlackBerry Research
 
Landor's T Wade Trends09 13 Dec08
Landor's T Wade Trends09 13 Dec08Landor's T Wade Trends09 13 Dec08
Landor's T Wade Trends09 13 Dec08
 
PRACTICALLY DIGITAL MARKETING TRAINING COURSES IN LAHORE.pptx
PRACTICALLY DIGITAL MARKETING TRAINING COURSES IN LAHORE.pptxPRACTICALLY DIGITAL MARKETING TRAINING COURSES IN LAHORE.pptx
PRACTICALLY DIGITAL MARKETING TRAINING COURSES IN LAHORE.pptx
 

Recently uploaded

Agile Coaching Change Management Framework.pptx
Agile Coaching Change Management Framework.pptxAgile Coaching Change Management Framework.pptx
Agile Coaching Change Management Framework.pptxalinstan901
 
situational leadership theory by Misba Fathima S
situational leadership theory by Misba Fathima Ssituational leadership theory by Misba Fathima S
situational leadership theory by Misba Fathima Smisbafathima9940
 
Construction Project Management | Coursera 2024
Construction Project Management | Coursera 2024Construction Project Management | Coursera 2024
Construction Project Management | Coursera 2024Alex Marques
 
Call now : 9892124323 Nalasopara Beautiful Call Girls Vasai virar Best Call G...
Call now : 9892124323 Nalasopara Beautiful Call Girls Vasai virar Best Call G...Call now : 9892124323 Nalasopara Beautiful Call Girls Vasai virar Best Call G...
Call now : 9892124323 Nalasopara Beautiful Call Girls Vasai virar Best Call G...Pooja Nehwal
 
{ 9892124323 }} Call Girls & Escorts in Hotel JW Marriott juhu, Mumbai
{ 9892124323 }} Call Girls & Escorts in Hotel JW Marriott juhu, Mumbai{ 9892124323 }} Call Girls & Escorts in Hotel JW Marriott juhu, Mumbai
{ 9892124323 }} Call Girls & Escorts in Hotel JW Marriott juhu, MumbaiPooja Nehwal
 
Dealing with Poor Performance - get the full picture from 3C Performance Mana...
Dealing with Poor Performance - get the full picture from 3C Performance Mana...Dealing with Poor Performance - get the full picture from 3C Performance Mana...
Dealing with Poor Performance - get the full picture from 3C Performance Mana...Hedda Bird
 
GENUINE Babe,Call Girls IN Baderpur Delhi | +91-8377087607
GENUINE Babe,Call Girls IN Baderpur  Delhi | +91-8377087607GENUINE Babe,Call Girls IN Baderpur  Delhi | +91-8377087607
GENUINE Babe,Call Girls IN Baderpur Delhi | +91-8377087607dollysharma2066
 
operational plan ppt.pptx nursing management
operational plan ppt.pptx nursing managementoperational plan ppt.pptx nursing management
operational plan ppt.pptx nursing managementTulsiDhidhi1
 
Day 0- Bootcamp Roadmap for PLC Bootcamp
Day 0- Bootcamp Roadmap for PLC BootcampDay 0- Bootcamp Roadmap for PLC Bootcamp
Day 0- Bootcamp Roadmap for PLC BootcampPLCLeadershipDevelop
 
Reviewing and summarization of university ranking system to.pptx
Reviewing and summarization of university ranking system  to.pptxReviewing and summarization of university ranking system  to.pptx
Reviewing and summarization of university ranking system to.pptxAss.Prof. Dr. Mogeeb Mosleh
 
CALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual serviceCALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual serviceanilsa9823
 

Recently uploaded (20)

Leadership in Crisis - Helio Vogas, Risk & Leadership Keynote Speaker
Leadership in Crisis - Helio Vogas, Risk & Leadership Keynote SpeakerLeadership in Crisis - Helio Vogas, Risk & Leadership Keynote Speaker
Leadership in Crisis - Helio Vogas, Risk & Leadership Keynote Speaker
 
LoveLocalGov - Chris Twigg, Inner Circle
LoveLocalGov - Chris Twigg, Inner CircleLoveLocalGov - Chris Twigg, Inner Circle
LoveLocalGov - Chris Twigg, Inner Circle
 
Imagine - Creating Healthy Workplaces - Anthony Montgomery.pdf
Imagine - Creating Healthy Workplaces - Anthony Montgomery.pdfImagine - Creating Healthy Workplaces - Anthony Montgomery.pdf
Imagine - Creating Healthy Workplaces - Anthony Montgomery.pdf
 
Agile Coaching Change Management Framework.pptx
Agile Coaching Change Management Framework.pptxAgile Coaching Change Management Framework.pptx
Agile Coaching Change Management Framework.pptx
 
situational leadership theory by Misba Fathima S
situational leadership theory by Misba Fathima Ssituational leadership theory by Misba Fathima S
situational leadership theory by Misba Fathima S
 
Construction Project Management | Coursera 2024
Construction Project Management | Coursera 2024Construction Project Management | Coursera 2024
Construction Project Management | Coursera 2024
 
Call now : 9892124323 Nalasopara Beautiful Call Girls Vasai virar Best Call G...
Call now : 9892124323 Nalasopara Beautiful Call Girls Vasai virar Best Call G...Call now : 9892124323 Nalasopara Beautiful Call Girls Vasai virar Best Call G...
Call now : 9892124323 Nalasopara Beautiful Call Girls Vasai virar Best Call G...
 
{ 9892124323 }} Call Girls & Escorts in Hotel JW Marriott juhu, Mumbai
{ 9892124323 }} Call Girls & Escorts in Hotel JW Marriott juhu, Mumbai{ 9892124323 }} Call Girls & Escorts in Hotel JW Marriott juhu, Mumbai
{ 9892124323 }} Call Girls & Escorts in Hotel JW Marriott juhu, Mumbai
 
Unlocking the Future - Dr Max Blumberg, Founder of Blumberg Partnership
Unlocking the Future - Dr Max Blumberg, Founder of Blumberg PartnershipUnlocking the Future - Dr Max Blumberg, Founder of Blumberg Partnership
Unlocking the Future - Dr Max Blumberg, Founder of Blumberg Partnership
 
Disrupt or be Disrupted - Kirk Vallis.pdf
Disrupt or be Disrupted - Kirk Vallis.pdfDisrupt or be Disrupted - Kirk Vallis.pdf
Disrupt or be Disrupted - Kirk Vallis.pdf
 
Dealing with Poor Performance - get the full picture from 3C Performance Mana...
Dealing with Poor Performance - get the full picture from 3C Performance Mana...Dealing with Poor Performance - get the full picture from 3C Performance Mana...
Dealing with Poor Performance - get the full picture from 3C Performance Mana...
 
GENUINE Babe,Call Girls IN Baderpur Delhi | +91-8377087607
GENUINE Babe,Call Girls IN Baderpur  Delhi | +91-8377087607GENUINE Babe,Call Girls IN Baderpur  Delhi | +91-8377087607
GENUINE Babe,Call Girls IN Baderpur Delhi | +91-8377087607
 
operational plan ppt.pptx nursing management
operational plan ppt.pptx nursing managementoperational plan ppt.pptx nursing management
operational plan ppt.pptx nursing management
 
Day 0- Bootcamp Roadmap for PLC Bootcamp
Day 0- Bootcamp Roadmap for PLC BootcampDay 0- Bootcamp Roadmap for PLC Bootcamp
Day 0- Bootcamp Roadmap for PLC Bootcamp
 
Intro_University_Ranking_Introduction.pptx
Intro_University_Ranking_Introduction.pptxIntro_University_Ranking_Introduction.pptx
Intro_University_Ranking_Introduction.pptx
 
Peak Performance & Resilience - Dr Dorian Dugmore
Peak Performance & Resilience - Dr Dorian DugmorePeak Performance & Resilience - Dr Dorian Dugmore
Peak Performance & Resilience - Dr Dorian Dugmore
 
Call Girls Service Tilak Nagar @9999965857 Delhi 🫦 No Advance VVIP 🍎 SERVICE
Call Girls Service Tilak Nagar @9999965857 Delhi 🫦 No Advance  VVIP 🍎 SERVICECall Girls Service Tilak Nagar @9999965857 Delhi 🫦 No Advance  VVIP 🍎 SERVICE
Call Girls Service Tilak Nagar @9999965857 Delhi 🫦 No Advance VVIP 🍎 SERVICE
 
Empowering Local Government Frontline Services - Mo Baines.pdf
Empowering Local Government Frontline Services - Mo Baines.pdfEmpowering Local Government Frontline Services - Mo Baines.pdf
Empowering Local Government Frontline Services - Mo Baines.pdf
 
Reviewing and summarization of university ranking system to.pptx
Reviewing and summarization of university ranking system  to.pptxReviewing and summarization of university ranking system  to.pptx
Reviewing and summarization of university ranking system to.pptx
 
CALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual serviceCALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Charbagh Lucknow best sexual service
 

Presentation (3) mam macayan.pptx

  • 3. MAYNARD NGU Cherry Mobile is a Philippine mobile phone and electronics brand by Cosmic Technologies, established by Maynard Ngu in 2009. In 2010, barely two years after it started, Cherry Mobile was voted IT Company of the Year in the 3rd CyberPress Awards, upstaging some of the country's technology giants.
  • 4. • At 37 years old, Maynard Ngu, the young CEO and visionary of Cherry Mobile has proven to many that a proudly local mobile brand can compete even against international tech titans. Through premium and affordable smartphones and devices that promise a seamless mobile experience, Cherry Mobile aims to hold onto its position as the leading local mobile phone brand in the country.
  • 5. • In 2009, seven years ago, entrepreneur Maynard Ngu had first considered breaking into the mobile phone scene by launching his own brand – Cherry Mobile, his brainchild. During that time, it seemed like an impossible feat as the market then was dominated by international tech giants such as Nokia and Blackberry.
  • 6. • But there was a great opportunity for business, and, more importantly, an even greater demand for affordable phones, which Maynard knew he could fill with Cherry Mobile. Starting with four models, Maynard launched Cherry Mobile to be in the competition.
  • 7. Cherry Mobile Products • The Company Entered the market with its first four handsets: • • D50 Inertia • M35 Integra • D20 Life • S11 Blade together in 2009. D50 M35 D20 S11
  • 8. Everything for everyone • Maynard was undoubtedly impressed, but not content. He had bigger visions for the brand. Cherry Mobile was not here simply to provide mobile phones that the market wanted, but offer products that would elevate the mobile experience, as well as complement each individual’s lifestyle. He envisioned Cherry Mobile to be a brand that has “Everything for everyone.”
  • 9. Year 2010 • In 2010, a mere year after it was founded, Cherry Mobile was recognized as the “IT Company of the Year” by the Cyber press Awards. It would snag another prestigious award, this time from Yugatech, as the “Top Selling Mobile Phone Brand” in 2013, beating industry heavyweights.
  • 10. Explains maynard • “At that time, handsets were so expensive – ranging around P25,000, so we offered a quality product that appealed greatly to consumers who were looking for a more affordable device,” explains Maynard.
  • 14. Google’s Gmail • Google’s Gmail, launched on the 1st April 2004, was the first true landmark service to emerge from Google since its search engine debuted in 1998.
  • 16. Paul Buchheit • Paul Buchheit started his career at Google in 1999, becoming the company’s 23rd employee. He had been working in the development of a web-based email that could also provide a search engine within the already existing email service. However, the idea to include a search engine within Google’s email service was doubted strongly by many within the company. Most thought it was a bad idea from both a product and strategic point of view. In addition, there was worry amongst company brass about stretching Google too far beyond search, making the service publicly available.
  • 17. • But these worries dissipated when Larry Page and Sergey Brin, Founders of Google, decided to support Buchheit with his project.
  • 18. The Outcomes • Gmail didn’t just blow away Hotmail and Yahoo Mail, the main free webmail services of the day, but it went on to become a dominant email service.
  • 19. The Outcomes • Gmail didn’t just blow away Hotmail and Yahoo Mail, the main free webmail services of the day, but it went on to become a dominant email service. • Today Gmail has reportedly more than 1.5 billion global active users, it has gone from a small experiment to becoming a key service of Google’s product offering. • Moreover, Gmail, and the way online advertising worked with emails, eventually helped shape the Google AdSense advertising programme and set the foundations for Google’s online advertising service to generate $147 billion in revenue in 2020.