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News Release
Clear “armor” assures form and function in digital displays
Sheffield, August 30, 2010 - While digital technology expands design possibilities
for indoor and outdoor signage and visual displays, it also creates a critical need
to protect electronics from severe weather and vandalism.
Display Devices, Inc. of Arvada, Colorado, recently brought this design challenge
to Sheffield Plastics, a Bayer MaterialScience LLC Business and leading
producer of Makrolon® polycarbonate sheet products.
The digital display manufacturer designs and builds standard and custom display
products for a customer base that includes hotels, airports and corporate facilities
around the world. Units typically must reflect a client company’s image and
complement its facilities’ architecture. The clear display panels for outdoor
installations in particular must withstand the rigors of rain, high wind, hail,
extreme temperature and sun exposure, and are subject to damage from
vandalism.
According to Jeremiah Hueske, Industrial Designer for Display Devices,
performance and integrity of the display screen was also a key factor in their
ability to promote their product reliability and its warranty.
“We evaluated several traditional clear materials for break-resistance and the
ability to maintain clarity long term. We also wanted to comply with UL
flammability ratings. Glass, acrylic and standard polycarbonate all fell short on
one or more of the key performance criteria.”
After consulting with Sheffield Plastics, the designer opted for a grade of
Makrolon polycarbonate sheet that offers exceptional abrasion resistance, optical
clarity and a warranty against breakage.
“Basically, we were looking for clear ‘armor.’ We wanted a display screen that
wouldn’t break under severe conditions, and that would maintain the graphic
functionality and appearance of our units long term. Fortunately we achieved that
119 Salisbury Road
Sheffield, MA 01257
877-413-7957
- 2/2 -
with Sheffield’s help, and are confident in our products’ performance regardless
of the environment.”
Contact:
Cindy Kahlstrom, Phone: 413-528-7812
E-mail: cindy.kahlstrom@bayerbms.com
For more information about Bayer MaterialScience, call 1-800-254-1707,
info@sheffieldplastics.com or visit www.sheffieldplastics.com
Makrolon® AR polycarbonate sheet display cover
This news release may contain forward-looking statements based on current assumptions and forecasts
made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other
factors could lead to material differences between the actual future results, financial situation, development
or performance of the company and the estimates given here. These factors include those discussed in
Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes
no liability whatsoever to update these forward-looking statements or to conform them to future events or
developments.

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Bayer Press Release

  • 1. - 1/2 - News Release Clear “armor” assures form and function in digital displays Sheffield, August 30, 2010 - While digital technology expands design possibilities for indoor and outdoor signage and visual displays, it also creates a critical need to protect electronics from severe weather and vandalism. Display Devices, Inc. of Arvada, Colorado, recently brought this design challenge to Sheffield Plastics, a Bayer MaterialScience LLC Business and leading producer of Makrolon® polycarbonate sheet products. The digital display manufacturer designs and builds standard and custom display products for a customer base that includes hotels, airports and corporate facilities around the world. Units typically must reflect a client company’s image and complement its facilities’ architecture. The clear display panels for outdoor installations in particular must withstand the rigors of rain, high wind, hail, extreme temperature and sun exposure, and are subject to damage from vandalism. According to Jeremiah Hueske, Industrial Designer for Display Devices, performance and integrity of the display screen was also a key factor in their ability to promote their product reliability and its warranty. “We evaluated several traditional clear materials for break-resistance and the ability to maintain clarity long term. We also wanted to comply with UL flammability ratings. Glass, acrylic and standard polycarbonate all fell short on one or more of the key performance criteria.” After consulting with Sheffield Plastics, the designer opted for a grade of Makrolon polycarbonate sheet that offers exceptional abrasion resistance, optical clarity and a warranty against breakage. “Basically, we were looking for clear ‘armor.’ We wanted a display screen that wouldn’t break under severe conditions, and that would maintain the graphic functionality and appearance of our units long term. Fortunately we achieved that 119 Salisbury Road Sheffield, MA 01257 877-413-7957
  • 2. - 2/2 - with Sheffield’s help, and are confident in our products’ performance regardless of the environment.” Contact: Cindy Kahlstrom, Phone: 413-528-7812 E-mail: cindy.kahlstrom@bayerbms.com For more information about Bayer MaterialScience, call 1-800-254-1707, info@sheffieldplastics.com or visit www.sheffieldplastics.com Makrolon® AR polycarbonate sheet display cover This news release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.