Revenue<br />Jay Jamison<br />Co-Founder & President, Moonshoot<br />Founder’s Institute – June 23, 2009<br />
Microsoft 1973<br />
My Thoughts on Revenue<br />Its Nice!<br />
Keep It Simple<br />“Invest in businesses that an idiot could run, because at some point, an idiot will.”<br />
Know What To Look For<br />Understandable business<br />Strong, passionate team<br />Defensible moats <br />Models that ge...
Moats & Models<br />
Moats (in 1559)<br />
Moats (in 2009)<br />Deliver users something they want.<br />Build share & leadership.<br />Improve value to users & repea...
Users want PCs that are cheap, lots of apps.<br />Developers build for Windows.<br />WinTel gains share.<br />Developers n...
Apple builds Iphone.<br />Developers build for Iphone.<br />Users drool & buy.<br />Apple offers developers a platform.<br />
Google offers outstanding search product. <br />Ad revenue funds improvements in search.<br />Google grabs share. <br />Ad...
Users are drawn to service with best teachers<br />Teachers create and market great classes<br />20% royalty to teachers.<...
Build something children love, parents value<br />Reinforce core value with more fun content, better results to parents<br...
Build something users love<br />Reinforce core value<br />Grow share<br />Your Company<br />Attract another stakeholder to...
Models—Part I<br />
Types of Business Models<br />Figure it out later / Ads<br />Market maker<br />Freemium & Subscription<br />Virtual goods<...
Figure it out later / Ads<br />
Market Maker<br />
Freemium & Subscription<br />
Virtual goods<br />
Price per user or copy<br />
Models—Part II<br />
“Know Your Numbers”<br />Ask tons of questions, do the analysis<br />Connect with customers & market <br />Build convictio...
Recent Example<br />Entrepreneur’s Estimate to VC: <br />“Microsoft Small Business Server has an Installed Base of 30M”<br...
Closing<br />Moats <br />ABC: Always Be Constructing<br />Business Models<br />Draft model should be in place ASAP<br />Mo...
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Jay Jamison Business Model Presentation -- Founders Institute 2009

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Jay Jamison Business Model Presentation -- Founders Institute 2009

  1. 1. Revenue<br />Jay Jamison<br />Co-Founder & President, Moonshoot<br />Founder’s Institute – June 23, 2009<br />
  2. 2. Microsoft 1973<br />
  3. 3. My Thoughts on Revenue<br />Its Nice!<br />
  4. 4. Keep It Simple<br />“Invest in businesses that an idiot could run, because at some point, an idiot will.”<br />
  5. 5. Know What To Look For<br />Understandable business<br />Strong, passionate team<br />Defensible moats <br />Models that generate cash<br />Tonight’s Scope<br />
  6. 6. Moats & Models<br />
  7. 7. Moats (in 1559)<br />
  8. 8. Moats (in 2009)<br />Deliver users something they want.<br />Build share & leadership.<br />Improve value to users & repeat.<br />Attract second stakeholder group to reinforce value to users.<br />
  9. 9. Users want PCs that are cheap, lots of apps.<br />Developers build for Windows.<br />WinTel gains share.<br />Developers need audience for their products<br />
  10. 10. Apple builds Iphone.<br />Developers build for Iphone.<br />Users drool & buy.<br />Apple offers developers a platform.<br />
  11. 11. Google offers outstanding search product. <br />Ad revenue funds improvements in search.<br />Google grabs share. <br />Advertisers need to spend most effectively.<br />
  12. 12. Users are drawn to service with best teachers<br />Teachers create and market great classes<br />20% royalty to teachers.<br />Megastudy<br />Large user base & commissions draw best teachers.<br />
  13. 13. Build something children love, parents value<br />Reinforce core value with more fun content, better results to parents<br />Grow share & credibility<br />Moonshoot<br />Collect data on children & learning, reinforce value to parents, educators, and children.<br />
  14. 14. Build something users love<br />Reinforce core value<br />Grow share<br />Your Company<br />Attract another stakeholder to build on your value.<br />
  15. 15. Models—Part I<br />
  16. 16. Types of Business Models<br />Figure it out later / Ads<br />Market maker<br />Freemium & Subscription<br />Virtual goods<br />Price for product or service<br />Others<br />
  17. 17. Figure it out later / Ads<br />
  18. 18. Market Maker<br />
  19. 19. Freemium & Subscription<br />
  20. 20. Virtual goods<br />
  21. 21. Price per user or copy<br />
  22. 22. Models—Part II<br />
  23. 23. “Know Your Numbers”<br />Ask tons of questions, do the analysis<br />Connect with customers & market <br />Build conviction that model works<br />Close to pin works<br />
  24. 24. Recent Example<br />Entrepreneur’s Estimate to VC: <br />“Microsoft Small Business Server has an Installed Base of 30M”<br />--Unsourced analyst<br />Jay’s Estimate<br />VC emails me.<br />Microsoft Small Business Server has an Installed Base of around 4M<br />
  25. 25. Closing<br />Moats <br />ABC: Always Be Constructing<br />Business Models<br />Draft model should be in place ASAP<br />Monetization can be later<br />Industry Model<br />Always be hungry to learn more <br />But work to stay grounded in reality<br />

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