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Productise
Turning great technology into great products
castle.co
What’s a product?
1
Anti-Lean.Lean
1
Anti-Lean.Lean
Software
Full Stack
Software
Full Stack
Stack Fallacy
Slack, Uber, Facebook, Google, even
Microsoft have proved Sharma right.
Success in any given market always comes
down to t...
What’s a product?
Value not screens
Outcomes not features
80% of user time is spent in 3 apps.
50% download 0 new apps per month.
What’s a product?
Onboarding Core Task
Completion
Administration
Onboarding Core Task
Completion
Administration
User Familiarity
Acquisition / Growth
Core Task
Completion
AdministrationOnboarding
I don’t know you. I get you.
I want to customise
you.
I’m considering you.
User Familiarity
Acquisition.
Retention.
Revenue.
Referral.Activation.
User Familiarity
Promise of value. Delivery of value. Extension of value.
Demonstration of
value.
Impact.
1
Effort.
1
Acquisition / Growth
Core Task
Completion
AdministrationOnboarding
Software
Full Stack
Acquisition / Growth
Core Task
Completion
AdministrationOnboarding
Acquisition / Growth
Core Task
Completion
AdministrationOnboarding
Software
Full Stack
Software
Full Stack
Promise of value. Delivery of value. Extension of value.
Demonstration of
value.
Aha!!
Software
x.ai onboarding to Amy.
Aha!!
x.ai core task completion.
x.ai administration.
Payment.
I don’t know you. I get you.
I want to customise
you.
I’m considering you.
User Familiarity
£
Take payment
Nir Eyal
Acquisition / Growth
Core Task
Completion
AdministrationOnboarding
Promise of value. Delivery of value. Extension of value.
Demonstration of
value.
I don’t know you. I get you. I want customise you.I’m considering you.
User Familiarity
• Focus on outcomes.
• Consider degree of familiarity.
• Constantly deliver value.
• Understand triggers and rewards.
Thanks.
paul.jackson@castle.co
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Productise

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Most startups begin with a great idea and technical expertise. But there's a profound difference between great technology and a great product.

Startups often struggle to translate their vision into a product that is usable and capable of global traction.

This deck is for startups interested in understanding how to build a product that people will use, rather than a piece of technology that solves a problem but doesn't scale.

Key takeaways:

· How to avoid stack fallacy
· An overview of the 3 pillars of product
· How your customer's journey should inform how you build your product
· The role product management can play in accelerating market traction

Published in: Technology
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Productise

  1. 1. Productise Turning great technology into great products
  2. 2. castle.co
  3. 3. What’s a product?
  4. 4. 1 Anti-Lean.Lean
  5. 5. 1 Anti-Lean.Lean
  6. 6. Software Full Stack
  7. 7. Software Full Stack
  8. 8. Stack Fallacy
  9. 9. Slack, Uber, Facebook, Google, even Microsoft have proved Sharma right. Success in any given market always comes down to the same fundamental question, “Who understands the user better?” Stack Fallacy
  10. 10. What’s a product?
  11. 11. Value not screens Outcomes not features
  12. 12. 80% of user time is spent in 3 apps. 50% download 0 new apps per month.
  13. 13. What’s a product?
  14. 14. Onboarding Core Task Completion Administration
  15. 15. Onboarding Core Task Completion Administration User Familiarity
  16. 16. Acquisition / Growth Core Task Completion AdministrationOnboarding
  17. 17. I don’t know you. I get you. I want to customise you. I’m considering you. User Familiarity
  18. 18. Acquisition. Retention. Revenue. Referral.Activation. User Familiarity
  19. 19. Promise of value. Delivery of value. Extension of value. Demonstration of value.
  20. 20. Impact. 1 Effort.
  21. 21. 1
  22. 22. Acquisition / Growth Core Task Completion AdministrationOnboarding
  23. 23. Software Full Stack
  24. 24. Acquisition / Growth Core Task Completion AdministrationOnboarding
  25. 25. Acquisition / Growth Core Task Completion AdministrationOnboarding
  26. 26. Software Full Stack
  27. 27. Software Full Stack
  28. 28. Promise of value. Delivery of value. Extension of value. Demonstration of value. Aha!!
  29. 29. Software
  30. 30. x.ai onboarding to Amy.
  31. 31. Aha!!
  32. 32. x.ai core task completion.
  33. 33. x.ai administration.
  34. 34. Payment.
  35. 35. I don’t know you. I get you. I want to customise you. I’m considering you. User Familiarity £ Take payment
  36. 36. Nir Eyal
  37. 37. Acquisition / Growth Core Task Completion AdministrationOnboarding
  38. 38. Promise of value. Delivery of value. Extension of value. Demonstration of value.
  39. 39. I don’t know you. I get you. I want customise you.I’m considering you. User Familiarity
  40. 40. • Focus on outcomes. • Consider degree of familiarity. • Constantly deliver value. • Understand triggers and rewards.
  41. 41. Thanks. paul.jackson@castle.co

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