1. 1
CURRICULUM VITAE
Personal data Name: Jens Sørensen
. . . . . . . . . . . Address: Nordgade 12
DK-8920 Randers NV
Phone: +45 2683 9050
E-Mail: jens.sorensen@outlook.com
Date of birth: May, 3th
1969
Nationality: Danish
Marital status: Married to Anne since 1996.
Children: Sara Kristine (Sep. 1997) and Stine Marie (Feb. 1999)
Job status: Sales- and information manager at VisitRanders
Professional 2014 – : Sales- and Information manager, VisitRanders
experience
. . . . . . . . . . . Responsibilities:
• Manage preparation and implementation of marketing strategies and
definitions for various communication platforms both analogue and digital.
• Head responsible for all contact and communication with advertising
agencies, printing facilities and general suppliers of marketing solutions.
• Preparation of action plans and communication strategy to the management
Project manager of specific campaigns according to the marketing plan /
action plan.
• Coordination and preparation of communication content targeted digital
platforms (website, blogs, newsletters and social media).
• Copywriting and editorial work for ‘Time for Randers’ magazines, brochures,
website, direct mail, newsletters, social media and press releases.
• Graphic productions, concept development and online marketing. Hands on
from the creative process to the finished analogue and online media - including:
Profile Brochure, Star Route, Dining Guide, ‘Time for Randers’ magazines,
banners, blogs, etc.
• Concept and project manager for various events concerning Randers:
Vores Randers, commercial project with shops, restaurants and hotels in the
city centre, “We are happy from Randers” - movie project
(https://www.youtube.com/watch?v=WJy_NnSH_qM), etc..
• Preparation of statistical guest analyses and destination scorecard using basic
data from Denmark’s Statistics (accommodation and attendance figures).
• Network building through participation at international fairs for tourism:
England, Germany, the Netherlands, Norway and Sweden. On the exhibitions,
I also represented; Visit Gudenåen and Visit Denmark.
• Network meetings: Member at Randers Municipality Advisory Board -The
Ambassador Network, Destination Manager Meetings in Region Midtjylland,
member of the head committee of Tour de Gudenå and member of the
Randers City Hall Garden project group.
• Developed and implemented concept for decentralized guest services concept
for leading tourist destinations in Randers (Water & Wellness Randers,
Randers Rainforest, Memphis Mansion and Hotel Randers).

2. 2
2006 – 2013: Marketing Manager, Excellent Systems A/S
Responsibilities:
• Project management and responsible for collaboration with advertising
agencies, suppliers and external partners.
• Commercial communications: Articles and texts to journals, press releases
image brochures and newsletters.
• Graphic design of the corporate image material.
• Preparation of the corporate marketing and communication plan. Strategic
Marketing targeted B2B and B2C customer platforms.
• Responsible for exhibitions -planning, design and participation.
• Responsible webmaster for the company web (local / global).
• Preparation of competitor analysis and customer surveys.
• Preparation of marketing budget and continuous monitoring.
• Strategic communication to vendors and suppliers.
• Contact to various public institutions; EKF, greenhouse Midtjylland,
Ministry of Foreign Affairs, etc.
Results:
Responsible for the Swedish, Norwegian, French, Belgian, Czech and Spanish
markets with a total turnover of approximately 7.5 million. DKK .. Four
consecutive years of rising sales and best net result in the company history
(2009 - 2012). The same four years rated AAA by Soliditet.
Employment, in particular:
Marketing Manager, 06/2006 - , Vice Director, 01/2010 - 12/2013
2003 – 2006: Advertising agency, Mox Inc-Operated, Randers, Owner
Responsibilities:
Marketing Strategies to: Djurs Sommerland, Excellent Systems, Scan-Air, AIDA,
Visit Djursland and others. Sparring partner at various graphic tasks, concept
marketing and commercial B2C/B2B, including design, layout and preparation
of websites, magazine production, advertising, brochures, direct mails, etc.
1998 – 2003: Djurs Gruppen / Prinfo, Head of Department / Typographer
Responsibilities:
Management of the employees and training of new personnel/apprentices.
Graphic tasks such as: AD, design and manufacture of: packaging, catalogs,
newspapers and brochures. Copywriter, campaign planning and customer
surveys. Leadership of 12 typographers.
Employment, in particular:
Elected union representative, 2001-2003
1995 – 1998: Advertising agency, Check Point, Rønde, Owner
Responsibilities:
Various graphical tasks including layout and design: advertisements, price lists,
brochures, posters, business cards, logos, etc..
CV - Jens Sørensen 2016

3. 3
1993 – 1995: Graphic designer at DeVision Vest advertising agency
Responsibilities:
Performing various graphic design, technical drawing tasks, design of direct
mails, billing and reconciliation of cash holdings, participation on fairs,
organization of seminars, etc..
Education 2012-2013 Mini MBA, Activ Kurser, Probana, Kbh.
. . . . . . . . . . . 2009 Typo 3 cms-system
2001 Union representative course, HK Grafisk, Fyn
1991-1993 Market economist, Handelsskolen i Randers, 2 år
1987-1991 Typographer, LokalNyt, Langå, 4 år
1984-1987 Mathematical high school diploma, Randers Amtsgymnasium
1984 9’th grade graduation., Skt. Michaels Skole, Randers
References CEO Henrik B. Nielsen, Djurs Sommerland, tlf.: 2048 6816
. . . . . . . . . . . Former CEO and owner, Excellent Systems, Lars Frederiksen, tlf.: 2985 7016
Chief technician, Excellent Systems, Sjabbe Jan Tang van der Weij, tlf.: 2229 3373
Language skills
. . . . . . . . . . .
IT-skills
. . . . . . . . . . .
CV - Jens Sørensen 2016
Detailed Good Some
Web, CMS, CRM X
Adobe CS X
Microsoft Office X
Dynamics NAV 2009 X
IT (in general) X
Fluently Good Some
Danish, verbally X
Danish, written X
English, verbally X
English, written X
French, verbally X
French, written X
German, verbally X
German, written X
Swedish, verbally X
Swedish, written X
Norwegian, verbally X
Norwegian, written X

4. 4
Personal Visionary, innovative, resourceful and result-oriented. Honest, empathic,
Qualifications creative, humorous and a good colleague. Can communicate with people on all
. . . . . . . . . . . levels on both a national and international scale.
Volunteering 2015 - VIP-employee at Randers FC in connection with football games at
. . . . . . . . . . . Bio Nutria Park. Primary functions: Networking and Meet & Greet with VIP
guests, scanning of tickets and general surveillance in the various lounges.
2015 - Chairman of the badminton department in SMIFF. Participation in
various club meetings, strategy, budget and annual planning with coaches and
managers in the badminton department. Preparation of graphic material.
Additionally Member of Norddjurs Golf Club since 1996. Other sports: Badminton, cycling,
. . . . . . . . . . . and fitness. Interests: Family, friends, golf, France, Mountain-biking and skiing
holidays.
CV - Jens Sørensen 2016