2. What draws me in?
• Brand
• Layout of the store
• Promotions signs
• Sample distribution
• Less crowded
• Friendly welcome
3.
4. What’s in here?
• What’s the deal?
- Is there any promotion going on?
- Any new trends?
• Why should I be here?
- The setup of the store makes me want to look around
- The sales people are very helpful and welcoming
- My eyes caught what I was looking for
5. What I’ve missed?
• Too crowded/ loud noise: People don’t get in
• Line is too long: People leave the stuff at the store
• Nobody to help: Bad experience, will not go again
• Bad smell: No way I am getting in there
• Well organized: Wow effect
• Friendly staff: I will definitely buy from this store
6. Insights
• Oh, the colors in the store make me happy
• The lights are so bright, everything looks so good
• The design is so rich
• The season colors and trends
draws me in
• I love this store!
