1. Welcome to the first meetup group meeting! Now let’s get shaking things up!
MAKING NAPERVILLE
HEALTHY AGAIN1
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Making Dupage County
Healthy Again!
Tackling Obesity By Making Healthy
Foods Convenient!

2. THE FACTS…
Why is a campaign like The JUNK-FOOD Exchange crucial for
our communities future?
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3. HEALTH STATISTICS ACROSS AMERICA
 68.8 % + of adults are considered to be
overweight or obese.
 35.7 % + of adults are considered to be
obese.
 1/3rd of children and adolescents ages 6 to
19 are considered to be overweight or
obese.
 More than 1 in 6 children and adolescents
ages 6 to 19 are considered to be OBESE.
Data from the National Health and Nutrition Examination Survey, 2009–2010
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4. OBESITY PREVALENCE MAPS
Adult obesity prevalence by state and territory using self-reported
information from the Behavioural Risk Factor Surveillance System.
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5. HEALTH STATISTICS
FOR DUPAGE COUNTY
Children who are overweight or
obese as pre-schoolers are more
likely to be overweight or obese
as adults.
44% of obese children in
DUPAGE had elevated blood
pressure.
Heart disease was the 2nd
leading cause of death in
DUPAGE County in 2011.
 1 in 7 kindergarten, sixth grade, and ninth grade
public school students in DUPAGE County is
obese; 44% of obese children had elevated blood
pressure.
 The DUPAGE obesity rate for 2-4 year olds
enrolled in the USDA's Special Supplemental
Nutrition Program for Women, Infants, and
Children (WIC) (15.7%) and the DUPAGE
kindergartener obesity rate (14.3%) both exceed
the national rate for 2-5 year olds (8.4%),
stressing the need for early intervention.
 1 in 4 (26.4%) adults in DUPAGE County identified
as obese.
 An additional 33.5% (1 in 3) identified as
overweight.
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Information from fowarddupage.org
2015

6. CAUSES OF
OBESITY
 Eating large amounts of processed or fast food –
that's high in fat and sugar
 Drinking too much alcohol – alcohol contains a lot
of calories, and people who drink heavily are often
overweight
 Eating out a lot – you may be tempted to also
have a starter or dessert in a restaurant, and the
food can be higher in fat and sugar
 Eating larger portions than you need – you may be
encouraged to eat too much if your friends or
relatives are also eating large portions
 Drinking too many sugary drinks – including soft
drinks and fruit juice
 Comfort eating – if you have low self-esteem or
feel depressed, you may eat to make yourself feel
better
Unhealthy eating habits tend to run in families. You may
learn bad eating habits from your parents when you're
young and continue them into adulthood.
 Genetics
 Poor Diet
 Lack of Physical Activity
 Medical Reasons
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7. How can we
make
a difference?

8. Beginning with the checkout aisles of retail stores, where the
vast majority of purchases are unplanned.
By offering healthier or non-food items at checkouts and
eliminating junk-foods, retailers can support their customers’
health, rather than pushing the consumption of MORE―and
often unwanted―calories from candy, soda, and other
unhealthy foods and beverages.
We can address the EXTRA in our diets!

9. PLACEMENT IS A
POWERFUL RETAIL
MARKETING TECHNIQUE
Placement can prompt purchase (KERR, 2012).
Placement at children’s eye level can prompt
children’s requests for particular (and usually
unhealthy) foods and beverages (HORSLEY, 2014).
The food industry pays handsomely to place
products at checkout. Supermarkets sell about $5.5
billion of food, drinks, and other products from
checkout each year (FMI, 2012). Non-food stores—
including book, toy, hardware, clothing, and home
goods stores—also push foods and beverages at
checkout (FIELDING-SINGH, 2014).
Information from the CSPI report on Temptation at Checkouts
https://cspinet.org/temptation-checkout#Non-Food Items at Checkout Can Be Good for Business
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10. CHECKOUT PROMPTS IMPULSE BUYS
 Every shopper must pass through and spend time in the checkout area.
 Simply seeing a product can activate an urge to consume it, and the fact that a product is immediately
available to be consumed can intensify this urge (DHOLAKIA, 2000).
 The sight of food can trigger a desire to eat that does not reflect a physiological need for food (HILL,
1984; COHEN, 2012A).
 After making a series of decisions, such as choosing among
the 30,000 to 50,000 items in a supermarket (Sorensen, 2009),
people are more likely to make choices against their best
interests (BRUYNEEL, 2006; BAUMEISTER, 2002).
 Factors such as stress, distraction, and fatigue
can make people vulnerable to eating on
impulse (COHEN, 2009).
Information from the CSPI report on Temptation at Checkouts
https://cspinet.org/temptation-checkout#Non-Food Items at Checkout Can Be Good for Business
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11. CHECKOUTS SETS PEOPLE UP TO BUY
FOOD AND DRINKS THAT ARE
HARMFUL TO THEIR HEALTH
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12. RETAILERS SHOULD NOT PUSH PEOPLE IN THEIR
COMMUNITIES TO BUY AND CONSUME
UNHEALTHFUL FOODS AND EXTRA CALORIES THEY
DID NOT PLAN TO BUY, GIVEN THE HIGH LEVELS OF
OBESITY AND OTHER DISEASES CAUSED BY POOR
NUTRITION.
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13. CHANGE IS ALREADY
HAPPENING…AND IT’S
WORKING!
COBURN’S Supermarkets have self-initiated healthy checkout lanes in
approx. 30 stores!
http://files.coborns.com/pdf/NewsRelease/2016/Build-a-Better-Basket-Expo031616.pdf
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14. ALDI
ALDI has committed to introduce healthier checkout
lanes into its nearly 1,500 stores by the end of 2016.
“By introducing Healthier Checkout lanes and through
a number of other initiatives, we are doing our part to
remove temptation at checkout and stocking stores
with even more nutritious options”
JASON HART, CEO, ALDI.
“At ALDI, we truly care about our customers, and
we’re responding with guilt-free checkout zones and
increased food options they can feel good about.”
https://corporate.aldi.us/fileadmin/fm-
dam/news_and_awards/Press_Release_2016/Feel_Good_Foods_Release_Draft_FINAL.PDF
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15. TARGET
TARGET began testing a new layout of the
checkout lane area at 30 stores in October,
putting organic and better-for-you snacks on
the top shelves.
“There’s both a huge business opportunity here
and a bit of a moral imperative”
CHRISTINA HENNINGTON, Target’s SVP of
merchandising told attendees at a press
conference on Tuesday.
“Our ultimate goal is to improve the health of
the nation.”
http://www.foxnews.com/leisure/2015/09/17/target-tries-removing-junk-food-
at-checkout-counter/
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16. Now it’s our turn…

17. What Do We Need? A Holistic Approach…
 Funding
 Media (contacts & press releases)
 Stores who will participate
 Postcards and petition signed
 City Officials (contacts/letters/phone calls)
 Partners/collaborations
 Schools (Children to write to stores asking for healthy foods/to help swap over candy in
checkouts/contest to design our signage)
 Marketing Materials/Healthy Checkout Signage
 Measurement/compliance/follow-up strategy
 ***IDEAS?? A small slot for local products, treats, produce that changes monthly or
sooner by volume measure.
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18. JENNIFER PARKER
 Food and Nutrition Policy Consultant
 MSc. Food Policy
 Nutritional Therapist
 Health Advocate
 CSPI Healthy Checkout & Food Marketing Committee Member
Info@ediblepolitics.org
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