KCB101 Assignment number two Jenna Suffern Samantha Wagstaff Talia De Marco

1. REFRESH WATER
Jenna Suffern
Samantha Wagstaff
Talia De Marco

2. BRAND CONCEPT
• Provides customers with
natural, Australian made, affordable
water, which is achieved through our brand
name, logo and targeted market audience
• Our water is invigorating, rejuvenating and
gives you a sense of freshness
• Target audience is people with lower
incomes

3. STORYBOARD
CONCEPT
• Young man wanting to purchase a bottle of water
and it faced with various options
• Notices Refresh water – affordable price 99c
• Aim of storyboard was to provide consumers with
a light, entertaining and humorous
advertisement, which they can relate to

4. SIGNS AND TEXTS
• Media messages are texts: which can be defined as
anything that can create meaning
•Labeling is often used to communicate a brands
philosophy and understand their product concept
• Our brand label ‘Refresh’ uses signs to indicate to
the consumers that it is indeed a water bottle

5. ENVIRONMENTALLY
FRIENDLY
• Two recycling symbols are examples of index signs
• Promises a 10c donation to Landcare Australia - an
environmentally conscious organization consumers
will feel a sense of accomplishment for contributing
to the community
• Uses Australian natural spring water which
together with thecolourblue and the symbol of the
rain drop which reinforces to the consumers the
sense of freshness and natural resources.

6. AUSTRALIAN MADE
• Communicates to its consumers that it is an
Australian made product through the use of the
Australian made symbol
• Supporting the Australian economy and ultimately
contributing to the community. This appeals to the
consumers as they feel as sense of achievement in
supporting Australian jobs and therefore individuals

7. CONCLUSION
•Our text fulfilled it functions as an advertisement
and a label through successfully using signs and
symbols to generate meaning
•Through portraying our brands concept and
identifying the brands name, logo and target market
we were able to successfully generate an
advertisement for the Refresh bottled water
product

8. STORYBOARD

9. Film: A young uni student is looking in the
supermarket to buy a bottle of water, he is
Voiceover:
presented with lots of options but realizes they I don’t want to pay
are all really expensive.
this much just for a
bottle of water!
$5.00 $4.50
$4.00
$3.50
$2.50

10. Film: The uni student searches through his
pockets and realizes he does not have enough
money to buy any of the available options. He Voiceover:
is looking for something more affordable. I’m just a poor uni student, I
don’t have enough money.
How am I meant to afford
this?

11. Voiceover:
Looks like I’m
going thirsty
today
Film: The student is depressed that he can not
fulfill his needs for a drink and starts to walk
out of the store.

12. Film: On his way of out his store the student spots the refresh
water. The water appears to come off the shelf towards him in a
heavenly manner. His TA DA moment.
99c

13. Film: Customer is over whelmed by joyed
that he could afford a bottle of water and
starts to rap – jingle “I got 99c, so this water Voiceover:
has won”
I got 99c,
so this water
has won

14. Film: Branding of the water bottle is shown Voiceover:
for the audience to engage and familiarize Refresh your
themselves with the product mind, body and spirit by
drinking Refresh water.
With 10c of your
purchase being donated
to Landcare Australia.
So, it’s not just
water, it’s a lifestyle.