Store report 11 dec

1. Boutique and trend report
11/12/2017

2. www.minnies-boutique.co.uk
www. danniboutique.co.uk
www.bellasorella.co.uk/
UK boutiques run by
TV celebrities, using
social media to sell
fast fashion
Main focus on
occasionwear
www.lucysboutique.co.uk
www.allbitslondon.com

3. New season focus on polka dots for work or casual wear
Twenty somethings, with interest in fashion, celebrities and creating their own personal style

4. Target customer, aged 16-30
New in focus on cobalt blue colour,
red and black sports luxe, and pink partywear.
Main occasion: Nights out

5. Unique affordable fashion, offering brands different to the high street. Targeting women 25+
Examples of UK, spring styles – shirt dresses, florals, wrap over dresses, sheer tops

6. Modern, luxury fashion, selling designer brands
Weekend, casual styles
Frill detail, mini print
blouse with kick flare
jeans
There will be a massive
focus on the Royal
Wedding this year
(May 19th)
Move on from cord/velvet
pinafores, clean look,
dark denim
Twist on the popular,
pleated midi skirt,
asymmetric hem

7. Luxury fashion boutique
Casual looks, PU trousers, slogan sweatshirts, placement print t-shirts and raw edge denim

8. Online luxury fashion, customer is 30 something
Outfits casual/holiday wear
Conversational prints work well in the UK and Europe – florals, fruits, motifs, small animals

9. Ruffle blouses key workwear piece
Casual wear with sporty feel
Striped tops sell well in spring

10. Tie details, asymmetric features, button sleeves
Based in NYC’s Lower East Side, the brand is all about downtown cool,
inspired by Manhattan’s best-dressed girls and boys.

11. Mom jean
Straight leg jean
Frayed hems
Embroidered denim
Kick flare jeans
Emerging denim trends for 2018

12. Belts are making a comeback
A must have styling accessory
BELTS

13. SLOGANS
On t-shirts, sweatshirts, shirts
Words of empowerment
French phrases