1. 11
Jeff Weissner
Sampling of Campaigns on
Space.com
“Something Amazing Everyday!”
Editorial
Targeted at…
Intellectually
curious males
(primarily), with
hi-tech appetites
&
high
discretionary
spending

2. 22
Space.com
Page views: 45 – 50 million per month
Unique Users: 2.75 – 3.0 million per month
LiveScience.com
Page views: 12 – 13.5 million per month
Unique Users: 1.5 – 2.0 million per month
Demographics % Index
Male 77% 166
25+ 67% 166
25–54 56% 185
$100K+ 21% 170
Median Reading Time: 15 Minutes per session
Source: @plan Summer 2005
Core stats

3. 33
Automotive
Present to Disney Pictures
Targeted at…
Performance
loving, Import
buyers
&
Hybrid
“must-haves”
Campaigns on Space.com
Honda, Acura, Volvo

4. 44

5. 55

6. 66
Present to Disney Pictures

7. 77

8. 88

9. 99

10. 1010
Entertainment
Theatrical & DVD releases
Present to Disney Pictures
Targeted at…
male Sci-Fi
&
Act-Adv
audience
Campaigns on Space.com
Studios include: 20th Century Fox,
Paramount, Warner Bros., SONY
Pictures, DreamWorks

11. 1111
General Demographics (Male)
Space
.com
%
Space.
Com
Index
On
line
%
#
Rank
sites
# of
sites
Action/Adventure Movies
Attended last 30 days 30.9 220 14 44 617
Science Fiction Movies,
Attended last 30 days. 18 360 5 32 591
Suspense, Thriller
Attended last 30 days 10 244 4 67 580
Horror, Attended last 30 days 5.4 265 2 99 546
Drama, attended last 30 days 12.3 162 7.6 169 606
Any Movie,
attended last 30 days
43.2 193 22.4 48 617
On line Purchase last 30 days:
DVDs, Movies, Tape 7.8 363 2.2 73 618
Source: - @plan, Winter 2005

12. 1212

13. 1313

14. 1414

15. 1515

16. 1616

17. 1717
Site Takeover, theatrical release date
Homepage Road
Block
Content
Integration
Trivia

18. 1818

19. 1919

20. 2020

21. 2121

22. 2222

23. 2323

24. 2424

25. 2525

26. 2626

27. 2727
TV Tune-in
Present to Disney Pictures
Targeted at…
Sci-Fi fans
&
Science
Documentary
lovers
Campaigns on Space.com
Networks include: History Channel,
Discovery, CBS, A&E, PBS

28. 2828

29. 2929

30. 3030

31. 3131

32. 3232
Technology
&
Cons. Electronics
Targeted at…
Early Adopters
&
IT
Professionals
Campaigns on Space.com
Microsoft, Oracle, Intel, XM

33. 3333
Highly Desirable Audience
Category (male) Index
• C-Level Exec/Owner 189
• Senior Management/Corporate 203
• IS/IT/MIS (Dept Level) 297
• Technical/Staff Level 254
• Engineering/R&D 276
Source 2005 Fall @Plan

34. 3434

35. 3535

36. 3636

37. 3737

38. 3838

39. 3939

40. 4040
Special Multi-media
Features & Contests
Present to Disney Pictures
…with cool F/X
for users to play
with and prizes to
win

41. 4141

42. 4242

43. 4343

44. 4444

45. 4545
Contest Page

46. 4646

47. 4747