1. Jeff Pederson’s Strengths:
Strategic Thinking: I have solid business judgment and analysis skills and am able to help a team
build products and strategies that will generate long-term success and positive ROI. I am a
person who creates alternative ways to proceed. When faced with any given scenario, I can
quickly spot the relevant patterns and issues.
Customer Service: I have helped dozens of companies develop systems for communication with
customers that provide for a smooth and quick exchange of information without
misunderstandings. Some of these include CRM systems that track profiles, buying history and
communications history helping to maintain contact, build loyalty, and enhance service to
customers.
Management/Leadership Skills: I have led and developed teams and shown a record of
accomplishment for raising the effectiveness and productivity of people. I get more done with
less and have left behind a trail of happy team members who learned, grew, and delivered under
my leadership.
B2B and B2C Marketing and Selling Skills: I have experience marketing and selling in both
environments using cold calling strategies, sales principles of ethical influence, digital, print, social
media, SEO, SEM, and other marketing communication methods.
Writing Experience: I am a solid copywriter and have marketing/branding oriented
writing experience targeted at all types of business executives and consumer audiences.
Global Experience: I have worked across borders in marketing and selling services and I
am comfortable driving a sales/marketing team that is increasingly reaching a global
audience.
Branding: As a branding professional, I have helped dozens of companies design bold
promises that are simple, compelling, relational, and different to their potential clients
and customers.