Prescribed for Undergraduate Students

1. Why People Really
Love Technology:
An Interview with
Genevieve Bell
Prepared by
Dr. T. Jeevan Kumar
Assistant Professor of English

2. Alexis C. Madrigal
AmericanJournalist
2
 An American journalist
 Deputy Editor of The Atlantic, an
American magazine
 His Wired Science became one of the
most popular blogs in the world
 Author of Powering the Dream: The
History and Promise of Green
Technology

3. Genevieve Bell
Intel Senior Fellow 3
 An Australian anthropologist
 Senior Fellow, the highest technical rank in
Intel Corporation
 One of the 100 Most Creative People in
Business.
 Named as one of the top 25 women in
technology to watch
 Named as Anita Borge’s Women of Vision in
Leadership
 Author of Diving a Digital Future: Mess and
Mythology in Ubiquitous Computing

4. Genevieve Bell
Intel Senior Fellow 4
 Make a name for herself by breaking down
outdated narratives about technology
 Achieved this with a group of interaction
designers, human-factor engineers, and user-
experience people
 Incredibly interested in the hacking /DIY/
 Her boss told her that they need help on two
things – [one] women, [two] all women

5. Women Using
Technological Gadgets
5
 44-45 percent of women in the world are
Internet users
 Spend more time (17 percent more) Online
than men
 Vast majority see social-networking sites
 20-30 percent college-educated female use
Skype
 Women are vastly found in the sale of e-
readers
 Same holds good with downloading books

6. Social
Networking
Sites
Connecting People
Facebook Twitter WhatsApp
Linked-In Instagram Skype
6

7. Online users between the
age group of 40s-60s
7
 In the planet, half of the women are the users
of smartphone data
 Spend more time talking, texting, and using
location based services than their male
counterparts
 A lot of people in their 40s, 50s, and 60s are
also using technology
 Fastest growing-groups on Facebook
 Biggest users of online dating, online
financial services, online-medical information
sites, and e-readers

8. Speed variations in
Internet
8
 Internet has different regulations in different
locations
 The way one experiences in Manhattan is not
the same in Oregon, Australia, and London
 The difference is mainly in the speed of
uploading and downloading
 Bell’s colleagues in Singapore experience an
Internet that is fast in both uploading and
downloading

9. Dematerialization
(Demat Account)
9
 Conversion of physical stuff – music, books,
photos, currency – into electronic form
 It is like a pendulum: people move between
the virtual and the real
 Now, people are seeing the physical objects in
the Esty world (Etsy, an e-commerce website
focused on handmade or vintage items, as
well as art and craft supplies. These items
cover a wide range, including art,
photography, clothing, jewelry, food, bath and
beauty products, knick-knacks [small
worthless household objects], and toys

10. TheTimes of India
matrimonial classified
section became huge
success when it went online
iPhone iPad MacBook
Smartphone ATM DigitalTV 10

11. Non-adoption ofTechnology
(Honeywell Kitchen
Computing) 11
 Neiman Marcus, an American company
 It costs about $10,000 for installation and
$600 to teach a wife how to program it
 Its tagline was “If she can only cook as well
as Honeywell can compute”
 None of the machines were sold
 None of the people ever seemed to pay
attention on kitchen computing
 This doesn’t mean technology has not
entered kitchen. Women stuck iPad in a zip-
lock bag and cook food.

12. 12

13. Any
Questions?
13