A 10-day initiative by Jeep India collected over 1.5 tons of plastic waste from Tabo and Kaza in Ladakh while installing recycling machines at high altitudes. Over 300 local representatives and 20 Jeep SUVs covered 2000+ kilometers to promote responsible adventure tourism and environmental protection in the region.

38. Aninitiativetopromoteresponsibleadventure.
Installed RVMs at an altitude
of 10,824 ft. and 12,045 ft. in
Tabo and Kaza
300 local representatives
joined us for the mission
Collected 1.5+ tons of plastic
waste for recycling
2000+ kms covered in 10 days
20 Jeep SUVs participated
Mission One Earth is Jeep India’s flagship initiative introduced in 2021 to encourage responsible
adventures. The first adventure under this mission was Legendary Jeep Trails Ladakh 2021, a
trail to collect plastic waste from the region and recycle it.