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PropertyGuru Connect: Brand Refresh, Support for Agents & Future Plans
- 1. 1 Company Confidential 19 June 2018 PropertyGuru Connect Kuala Lumpur
- 2. 2 Company Confidential Malaysia Baru PropertyGuru’s Brand Refresh Support & Initiatives for Agents What's next AGENDA
- 3. 3 Company Confidential MY post GE14 – Malaysia Baru!
- 4. 4 Company Confidential We are growing at fast pace
- 5. 5 Company Confidential Where is Proptech going?
- 6. 6 Company Confidential Keeping it fresh!
- 7. 7 Company Confidential How does our technology impact you
- 8. 8 Company Confidential How we plan to support your business
- 9. 9 Company Confidential We’ve made it easier to quickly create listings
- 10. 10 Company Confidential Help your client identify their price point • Making it easy for property seekers to know what they can afford • First of its kind in the marker • Helps Malaysians determine their credit status • Immediately retrieve their estimated eligible loan amount and DSR.
- 11. 11 Company Confidential We care about your success… In-person training Webinar online training Help Center (Tutorial videos, guide and tips)
- 12. 12 Company Confidential Targeted search feature (coming soon…)
Editor's Notes
- Improvements have been observed Oppositions win has created euphoria & new hope Improvements have been noted in the local property market by MIEA Property consultants in the market anticipate a knee-jerk reaction following the elections Property market looks more promising than ever Residential transaction improved by 4% in the 1st 2 months of 2018 Economic over-turn is expected which means growth Elections now out of the way, so its business as usual Better transparency with renewed policies and regulations Foreign investors hate uncertainty, so with elections out of the way, expect that Malaysia can regain its position as an outstanding regional investment opportunity Prices however will take time to firm up GST out of the way, this itself will boost buyers confidence and overall sentiments to buy
- Reasons to celebrate – we’re the preferred property portal There has been a 30% growth in visits from property seekers on our portal since 2017 There are over 25 million Malaysians who visit propertyguru.com.my monthly March 2018: PGMY Enquirer numbers continue to grow resulting in growth in leads / agents: +6% MOM and 41% YOY, which supports our agent # growth of 23% Q1 vs 2017 Q1. PGMY continue to maintain value proposition for agent with +8% leads/ agents YOY. We achieved a record in SEO traffic: SEO visits of > 1 million monthly visits
- First, what is PropTech? With the adaptation of technology, the whole process of buying and selling property can be done online Online portals have gained tremendous popularity Property Seekers are moving online 700,000 downloads in Malaysia alone for PG
- As the world moves online and the MY property market is taking off, we’re proud to claim our place at the forefront of SEAs PropTech industry recently refreshed our brand – developed cutting edge technology to improve the experience of property seekers which indirectly impacts YOUR business power
- We’ve been in the business for 10 years now We are now a high growth technology company and a PropTech leader in the industry We are proud of our achievements, but more than that we are extremely grateful to our agents and you for your business that helped us not only grow, but continuously challenge ourselves to be the best there can be… Today our brand refresh comes with a brand new interface for our website We now use the latest technology and advanced Artificial Intelligence (AI) in our products and offerings What does this mean to you, our agents?? People’s expectation of exceptional user experience has shaped our brand identity and platform… Revamped website leverage on AI to be more personalized and intuitive It enhances your experience By recognising behavioural cues The search results are highly aligned to their interest points and price points Also, increasingly tailored, smarter and more accurate
- 50% faster to list your property Get in front of the 2.5 million property seekers that visit PropertyGuru.com.my monthly The process is streamlines using modernized UI Agents are able to quickly categorize their listings which means it will show up in the search results for a specific condo The amenities selection is simplified making it easy to bulk upload property photos The listing preview will more closely match what property seekers will see on the search page
- Making it easy for property seekers to know what they can afford First of its kind in the marker Helps Malaysians determine their credit status and home loan eligibility by leveraging on credit insights and comprehensive data from CTOS and Mhub’s proprietary algorithm When property seekers key in their personal details , they can immediately retrieve their estimated eligible loan amount, Debt Service Ratio (DSR) and personalized advise on how to improve our DSR. What does this mean for agents? Property seekers will enter their search with a better understanding of what they can afford and their interest, producing higher intent leads than before!
- As the real estate business moves online, we want to ensure every agent makes that transition This year we’re launching a sophisticated help center with customized tutorial and training courses designed to improve your business. Whether you’re a newbie or a seasoned professional, our upcoming advanced help, training and resources will help you to grow your online real estate career We know you might not have the time to come into our office for a live training session, so we’re bringing the training to you. We’re proud to launch live online webinars with content focused on making your online business a success
- An enhancement to property search by location on PGMY What this means for agents? We’re working to make this super smooth. All listings will be handled and moved into the rightful “District’s” and “Area’s” automatically.