Presented at Seamless Asia 2019, SMX Convention Center (Day 1 - Ecommerce Marketing Track) by GOBIGGR Digital Marketing, www.gobiggr.com.

1. GETTING STARTED WITH
CONTENT
MARKETING
SEAMLESS PHILIPPINES 2019
SMX CONVENTION CENTER, MALL OF ASIA
www.gobiggr.com

2. JAYSON BAGIO
INTERNET MARKETING CONSULTANT
SPECIALIZATIONS:
Search Engine Optimization
Content Marketing
Pay-Per-Click Marketing
Conversion Optimization
Website Analytics
Inbound Marketing
Email Marketing
www.gobiggr.com

3. CONTENT MARKETING
Content marketing means creating
and sharing valuable free content to
attract and convert prospects into
customers, and customers into
repeat buyers.
www.gobiggr.com

4. www.gobiggr.com
TYPICAL MARKETING FUNNEL
Discovery
Consideration
Purchase

5. www.gobiggr.com
CONTENT MARKETING FUNNEL
Discovery
(Awareness stage)
Consideration
(Evaluation stage)
Purchase
(Conversion stage)
TOFU
MOFU
BOFU

6. www.gobiggr.com
CONTENT MARKETING FUNNEL
Discovery
(Content Type)
Blogs
10x Content
Social Media Updates
Infographics
Photographs
Podcasts
Videos
TOFU

7. www.gobiggr.com
CONTENT MARKETING FUNNEL
Discovery
(Key Indicators)
Awareness rate
Engagement rate
Inbound links
Traffic %
TOFU

8. www.gobiggr.com
CONTENT MARKETING FUNNEL
Consideration
(Content Type)
Case Studies
Cheat Sheets
Subscriptions
Surveys
Events
TOFU
MOFU

9. www.gobiggr.com
CONTENT MARKETING FUNNEL
Consideration
(Key Indicators)
Number of leads/emails
Email open rate %
Email click-through rate %
Time of stay traffic
TOFU
MOFU

10. www.gobiggr.com
CONTENT MARKETING FUNNEL
Purchase
(Content Type)
Demo/Trial
Customer Stories
Testimonials
Offers
CTA Rich Pages
TOFU
MOFU
BOFU

11. www.gobiggr.com
CONTENT MARKETING FUNNEL
Purchase
(Key Indicators)
Number of sales
Conversion rate %
Cost of Conversion
Buyer data
TOFU
MOFU
BOFU

12. If you expect people to simply land
on your website and purchase
something, you’re wrong.
You need a hook (your website) and
a bait (your content) to catch a fish.
www.gobiggr.com

13. GOOGLE NEEDS CONTENT

14. EXPERTISE
Google is predominantly
looking at how helpful, detailed,
and useful the information
provided is.
www.gobiggr.com

15. AUTHORITY
When other experts or influencers
in your vertical are citing you as a
source or when your name
becomes synonymous with the
relevant topics.
www.gobiggr.com

16. TRUST
Earning positive reviews and
sentiments is an important trust
factor for Google.
www.gobiggr.com

17. Example hooks and bait.
www.gobiggr.com

18. GUIDES (LONG-FORM CONTENTS)

19. www.gobiggr.com
ORGANIC KEYWORDS
33,000+
ORGANIC TRAFFIC
65,400+

20. HOW-TO (LONG-FORM CONTENTS)

21. TOOLS (PEOPLE CAN USE)

22. USEFUL VISUALS PEOPLE CAN DOWNLOAD OR PRINT

23. USEFUL VISUALS PEOPLE CAN DOWNLOAD OR PRINTPRODUCE EVERGREEN CONTENT

24. USEFUL VISUALS PEOPLE CAN DOWNLOAD OR PRINTQUALITY PRODUCT SNAPS

25. USEFUL VISUALS PEOPLE CAN DOWNLOAD OR PRINTQUALITY PRODUCT SNAPSMOVING VIDEO CONTENT WORKS

26. Producing great and powerful content
has now become a requirement.

27. 92 % of marketers reported that
their company views content as a
business asset.
Content Marketing Institute

28. 78% of CMOs believe custom
content is the future of
marketing.
DemandMetric

29. 56% of businesses reported they
want to increase their content
creation spending.
Content Marketing Institute

30. The five-step process.
CREATING YOUR
CONTENT MARKETING
STRATEGY
www.gobiggr.com

31. www.gobiggr.com
1
KNOW WHAT YOU
ARE DOING.
You can’t catch a fish if you don’t
know how to fish. If you have no
idea on what content marketing
is. It is a must that you read and
learn first.

34. www.gobiggr.com
2
KNOW WHAT IS
WORKING.
If you have an idea, you should
research if someone already
created it and do it better 10x.
Research your competitors and
learn from their efforts.

37. www.gobiggr.com
3
SET OBJECTIVES AND
KEY RESULTS (OKRs)
Create your objectives – list down
key results. Create your content
calendar and plan (plot) your
content. Get started writing!

40. www.gobiggr.com
4
PUBLISH AND AMPLIFY
YOUR CONTENT
Choosing the right channel to
promote your content is crucial -
Social Media, SEO, Paid Ads,
Email, Podcast.

41. Source: Oberlo

42. Source: Oberlo

43. www.gobiggr.com
5
ANALYZE, RINSE,
AND REPEAT
Analytics gives you the chance
to review and revisit your
strategy. It also empowers you
to make data-backed decisions.

44. Source: Oberlo

47. www.gobiggr.com
Content marketing is not easy.
If it’s easy, everyone would
have become an expert on it
already.

48. www.gobiggr.com
THANK YOU!
Contact Me:
jayson@gobiggr.com
www.gobiggr.com