37signals
WEB-based collaboration apps for small business
GOODBYE TO BLOAT .SIMPLE ,FOCUSED SOFTWARE THAT DOES JUST WHAT
Y...
HISTORY
 37SIGNALS IS A PRIVATELY HELD
AMERICAN WEB APPLICTION COMPANY
BASED IN CHICAGO, ILLINOIS. THE FIRM
WAS CO-FOUNDE...
FOUNDER:JASON FRIE
 SINCE MID-2004, THE COMPANY'S FOCUS
HAS SHIFTED FROM WEB DESIGN TO WEB
APPLICATION DEVELOPMENT.
 the company had moved ...
David Heinemeier
Hansson
He is a partner in
37signals
Jeff Bezos , Advisor
PRODUCTS
 BACKPACK
 BASECAMP
 CAMPFIRE
 HIGHRISE
TA-DA LIST
WRITEBOARD
2004 BASECAMP
 BASECAMP IS 37SIGNALS FIRST PRODUCT,A WEB-
BASED PROJECT MANAGEMENT TOOL LAUNCHED IN
2004. THE RUBY ON RAI...
2005 BACKPACK
 BACKPACK IS A WEB BASED PERSONAL
INFORMATION MANAGER AND INTRANET
FOR SMALL BUSINESS
 FEATURES
• TO- DO L...
2006 CAMPFIRE
 CAMPFIRE IS A BUSINESS ORIENTED ONLINE
CHAT SERVICE.
 FROM NEAR OR FAR,CAMPFIRE HELPS
TEAMS WORK TOGETHER...
2007 HIGHRISE
 THE APPLICATION CENTERS ON PERSON
AND COMPANY PAGES, WHICH COLLATE
INFORMATION SUCH AS IMAGES, NOTES,
AND ...
2005 TA DA LIST
 TA-DA LIST IS A FREEWARE TO-DO LIST
APPLICATION
 IT ALLOWS THE TRACKING OF LIST
MODIFICATIONS VIA RSS F...
WRITE BOARD
 WRITEBOARD IS A WORD PROCESSOR THAT
LIVES ENTIRELY ON THE WEB, ALLOWING
USERS TO CREATE AND COLLABORATE ON
D...
KEY
FEATURES
TOOLS AND
WEB SERVERS
 37SIGNALS HAS 40 SERVERS, AND 125OSes.
 THEY USE CAPISTRANO AND CHEF FOR
AUTOMATION.
 THEY USE C...
SOFTWARES
THEY USE
o NAGIOS
o WEBSITE PULSE
o CIRCONUS
o GANGLIA
o REDIS
 THEY ALSO HAVE PUBLISHED BOOKS LIKE
GETTING REAL AND REWORK.
 REWORK WAS NEW YORK TIMES BEST-
SELLER.
BY
SHAILEE
JAYSHIL
SRIDHAR
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37signals

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37signals

  1. 1. 37signals WEB-based collaboration apps for small business GOODBYE TO BLOAT .SIMPLE ,FOCUSED SOFTWARE THAT DOES JUST WHAT YOU NEED AND NOTHING YOU DON’T
  2. 2. HISTORY  37SIGNALS IS A PRIVATELY HELD AMERICAN WEB APPLICTION COMPANY BASED IN CHICAGO, ILLINOIS. THE FIRM WAS CO-FOUNDED IN 1999 BY JASON FRIED, CARLOS SEGURA , AND ERNEST KIM AS A WEB DESIGN COMPANY. SEGURA LEFT IN 2000 AND KIM LEFT IN 2003, LEAVING FRIED AS THE ONLY REMAINING FOUNDER.
  3. 3. FOUNDER:JASON FRIE
  4. 4.  SINCE MID-2004, THE COMPANY'S FOCUS HAS SHIFTED FROM WEB DESIGN TO WEB APPLICATION DEVELOPMENT.  the company had moved away from consulting work to focus exclusively on its web applications.
  5. 5. David Heinemeier Hansson He is a partner in 37signals Jeff Bezos , Advisor
  6. 6. PRODUCTS  BACKPACK  BASECAMP  CAMPFIRE  HIGHRISE TA-DA LIST WRITEBOARD
  7. 7. 2004 BASECAMP  BASECAMP IS 37SIGNALS FIRST PRODUCT,A WEB- BASED PROJECT MANAGEMENT TOOL LAUNCHED IN 2004. THE RUBY ON RAILS FRAMEWORK WAS EXTRACTED FROM THE BASECAMP PROJECT.  FEATURES • TO-DO LISTS • MILESTONE MANAGEMENT • FORUM –LIKE MESSAGING • FILE SHARING • TIME TRACKING
  8. 8. 2005 BACKPACK  BACKPACK IS A WEB BASED PERSONAL INFORMATION MANAGER AND INTRANET FOR SMALL BUSINESS  FEATURES • TO- DO LIST • INLINE PHOTO GALLERIES • NOTES AND • FILE ATTACHMENT AND PAGE SHARING
  9. 9. 2006 CAMPFIRE  CAMPFIRE IS A BUSINESS ORIENTED ONLINE CHAT SERVICE.  FROM NEAR OR FAR,CAMPFIRE HELPS TEAMS WORK TOGETHER OVER THE WEB IN REAL TIME.
  10. 10. 2007 HIGHRISE  THE APPLICATION CENTERS ON PERSON AND COMPANY PAGES, WHICH COLLATE INFORMATION SUCH AS IMAGES, NOTES, AND CONTACT DETAIL.  “HIGHRISE DOES NEARLY EVERYTHING A PERSONAL SECRETARY MIGHT DO EXCEPT GO OUT FOR COFFEE AND PICK UP OUR DRY CLEANING.”
  11. 11. 2005 TA DA LIST  TA-DA LIST IS A FREEWARE TO-DO LIST APPLICATION  IT ALLOWS THE TRACKING OF LIST MODIFICATIONS VIA RSS FEEDS.  AND TA DA LIST ALLOWS USERS TO CREATE TO-DO LISTS AND SHARE THEM ONLINE.
  12. 12. WRITE BOARD  WRITEBOARD IS A WORD PROCESSOR THAT LIVES ENTIRELY ON THE WEB, ALLOWING USERS TO CREATE AND COLLABORATE ON DOCUMENTS, AND EXPORT DOCUMENTS TO THEIR DESKTOP.
  13. 13. KEY FEATURES
  14. 14. TOOLS AND WEB SERVERS  37SIGNALS HAS 40 SERVERS, AND 125OSes.  THEY USE CAPISTRANO AND CHEF FOR AUTOMATION.  THEY USE CISCO LOAD BALANCER,Nginx,HAPROXY,UNICORN, AND MySQL.
  15. 15. SOFTWARES THEY USE o NAGIOS o WEBSITE PULSE o CIRCONUS o GANGLIA o REDIS
  16. 16.  THEY ALSO HAVE PUBLISHED BOOKS LIKE GETTING REAL AND REWORK.  REWORK WAS NEW YORK TIMES BEST- SELLER.
  17. 17. BY SHAILEE JAYSHIL SRIDHAR

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