37signals
WEB-based collaboration apps for small business
GOODBYE TO BLOAT .SIMPLE ,FOCUSED SOFTWARE THAT DOES JUST WHAT
YOU NEED AND NOTHING YOU DON’T
HISTORY
 37SIGNALS IS A PRIVATELY HELD
AMERICAN WEB APPLICTION COMPANY
BASED IN CHICAGO, ILLINOIS. THE FIRM
WAS CO-FOUNDED IN 1999 BY JASON
FRIED, CARLOS SEGURA , AND ERNEST KIM
AS A WEB DESIGN COMPANY. SEGURA LEFT
IN 2000 AND KIM LEFT IN 2003, LEAVING
FRIED AS THE ONLY REMAINING FOUNDER.
FOUNDER:JASON FRIE
 SINCE MID-2004, THE COMPANY'S FOCUS
HAS SHIFTED FROM WEB DESIGN TO WEB
APPLICATION DEVELOPMENT.
 the company had moved away from
consulting work to focus exclusively on its
web applications.
David Heinemeier
Hansson
He is a partner in
37signals
Jeff Bezos , Advisor
PRODUCTS
 BACKPACK
 BASECAMP
 CAMPFIRE
 HIGHRISE
TA-DA LIST
WRITEBOARD
2004 BASECAMP
 BASECAMP IS 37SIGNALS FIRST PRODUCT,A WEB-
BASED PROJECT MANAGEMENT TOOL LAUNCHED IN
2004. THE RUBY ON RAILS FRAMEWORK WAS
EXTRACTED FROM THE BASECAMP PROJECT.
 FEATURES
• TO-DO LISTS
• MILESTONE MANAGEMENT
• FORUM –LIKE MESSAGING
• FILE SHARING
• TIME TRACKING
2005 BACKPACK
 BACKPACK IS A WEB BASED PERSONAL
INFORMATION MANAGER AND INTRANET
FOR SMALL BUSINESS
 FEATURES
• TO- DO LIST
• INLINE PHOTO GALLERIES
• NOTES AND
• FILE ATTACHMENT AND PAGE SHARING
2006 CAMPFIRE
 CAMPFIRE IS A BUSINESS ORIENTED ONLINE
CHAT SERVICE.
 FROM NEAR OR FAR,CAMPFIRE HELPS
TEAMS WORK TOGETHER OVER THE WEB IN
REAL TIME.
2007 HIGHRISE
 THE APPLICATION CENTERS ON PERSON
AND COMPANY PAGES, WHICH COLLATE
INFORMATION SUCH AS IMAGES, NOTES,
AND CONTACT DETAIL.
 “HIGHRISE DOES NEARLY EVERYTHING
A PERSONAL SECRETARY MIGHT DO
EXCEPT GO OUT FOR COFFEE AND
PICK UP OUR DRY CLEANING.”
2005 TA DA LIST
 TA-DA LIST IS A FREEWARE TO-DO LIST
APPLICATION
 IT ALLOWS THE TRACKING OF LIST
MODIFICATIONS VIA RSS FEEDS.
 AND TA DA LIST ALLOWS USERS TO CREATE
TO-DO LISTS AND SHARE THEM ONLINE.
WRITE BOARD
 WRITEBOARD IS A WORD PROCESSOR THAT
LIVES ENTIRELY ON THE WEB, ALLOWING
USERS TO CREATE AND COLLABORATE ON
DOCUMENTS, AND EXPORT DOCUMENTS
TO THEIR DESKTOP.
KEY
FEATURES
TOOLS AND
WEB SERVERS
 37SIGNALS HAS 40 SERVERS, AND 125OSes.
 THEY USE CAPISTRANO AND CHEF FOR
AUTOMATION.
 THEY USE CISCO LOAD
BALANCER,Nginx,HAPROXY,UNICORN,
AND MySQL.
SOFTWARES
THEY USE
o NAGIOS
o WEBSITE PULSE
o CIRCONUS
o GANGLIA
o REDIS
 THEY ALSO HAVE PUBLISHED BOOKS LIKE
GETTING REAL AND REWORK.
 REWORK WAS NEW YORK TIMES BEST-
SELLER.
BY
SHAILEE
JAYSHIL
SRIDHAR

37signals

  • 1.
    37signals WEB-based collaboration appsfor small business GOODBYE TO BLOAT .SIMPLE ,FOCUSED SOFTWARE THAT DOES JUST WHAT YOU NEED AND NOTHING YOU DON’T
  • 2.
    HISTORY  37SIGNALS ISA PRIVATELY HELD AMERICAN WEB APPLICTION COMPANY BASED IN CHICAGO, ILLINOIS. THE FIRM WAS CO-FOUNDED IN 1999 BY JASON FRIED, CARLOS SEGURA , AND ERNEST KIM AS A WEB DESIGN COMPANY. SEGURA LEFT IN 2000 AND KIM LEFT IN 2003, LEAVING FRIED AS THE ONLY REMAINING FOUNDER.
  • 3.
  • 4.
     SINCE MID-2004,THE COMPANY'S FOCUS HAS SHIFTED FROM WEB DESIGN TO WEB APPLICATION DEVELOPMENT.  the company had moved away from consulting work to focus exclusively on its web applications.
  • 5.
    David Heinemeier Hansson He isa partner in 37signals Jeff Bezos , Advisor
  • 6.
    PRODUCTS  BACKPACK  BASECAMP CAMPFIRE  HIGHRISE TA-DA LIST WRITEBOARD
  • 7.
    2004 BASECAMP  BASECAMPIS 37SIGNALS FIRST PRODUCT,A WEB- BASED PROJECT MANAGEMENT TOOL LAUNCHED IN 2004. THE RUBY ON RAILS FRAMEWORK WAS EXTRACTED FROM THE BASECAMP PROJECT.  FEATURES • TO-DO LISTS • MILESTONE MANAGEMENT • FORUM –LIKE MESSAGING • FILE SHARING • TIME TRACKING
  • 8.
    2005 BACKPACK  BACKPACKIS A WEB BASED PERSONAL INFORMATION MANAGER AND INTRANET FOR SMALL BUSINESS  FEATURES • TO- DO LIST • INLINE PHOTO GALLERIES • NOTES AND • FILE ATTACHMENT AND PAGE SHARING
  • 9.
    2006 CAMPFIRE  CAMPFIREIS A BUSINESS ORIENTED ONLINE CHAT SERVICE.  FROM NEAR OR FAR,CAMPFIRE HELPS TEAMS WORK TOGETHER OVER THE WEB IN REAL TIME.
  • 10.
    2007 HIGHRISE  THEAPPLICATION CENTERS ON PERSON AND COMPANY PAGES, WHICH COLLATE INFORMATION SUCH AS IMAGES, NOTES, AND CONTACT DETAIL.  “HIGHRISE DOES NEARLY EVERYTHING A PERSONAL SECRETARY MIGHT DO EXCEPT GO OUT FOR COFFEE AND PICK UP OUR DRY CLEANING.”
  • 11.
    2005 TA DALIST  TA-DA LIST IS A FREEWARE TO-DO LIST APPLICATION  IT ALLOWS THE TRACKING OF LIST MODIFICATIONS VIA RSS FEEDS.  AND TA DA LIST ALLOWS USERS TO CREATE TO-DO LISTS AND SHARE THEM ONLINE.
  • 12.
    WRITE BOARD  WRITEBOARDIS A WORD PROCESSOR THAT LIVES ENTIRELY ON THE WEB, ALLOWING USERS TO CREATE AND COLLABORATE ON DOCUMENTS, AND EXPORT DOCUMENTS TO THEIR DESKTOP.
  • 13.
  • 14.
    TOOLS AND WEB SERVERS 37SIGNALS HAS 40 SERVERS, AND 125OSes.  THEY USE CAPISTRANO AND CHEF FOR AUTOMATION.  THEY USE CISCO LOAD BALANCER,Nginx,HAPROXY,UNICORN, AND MySQL.
  • 15.
    SOFTWARES THEY USE o NAGIOS oWEBSITE PULSE o CIRCONUS o GANGLIA o REDIS
  • 16.
     THEY ALSOHAVE PUBLISHED BOOKS LIKE GETTING REAL AND REWORK.  REWORK WAS NEW YORK TIMES BEST- SELLER.
  • 17.