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This document outlines the multi-phase process for developing a new market entry plan, including establishing the business structure, developing marketing and operations plans, recruiting personnel, obtaining necessary approvals, and eventually launching and growing the new business. Key phases include determining the vehicle and legal structure, developing the business case and operating plan, securing required funding and partnerships, and setting up local offices and support functions to enable international expansion.
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- 1. Market Entry Plan Vehicle + Structure Entity + Business Set Up Marketing + Communications Product (customisation)Operations + Supply Chain People + Service Real Estate Operate + Grow ProcessIMM AssetsProcessIMM AssetsProcessIMM Assets Shareholder + management discussions -‐ Direction -‐ Resources Advisor + peer experience Phase 1: 8-‐12 weeks Phase 4c: 8-‐12 weeks Phase 4d: 4-‐18 weeks Project Management Launch + Refine OR Market data Brief P+L data Field work Business Case Operating Plan Approvals -‐ Investors -‐ Operators -‐ Advisors Case Work Comparable data Local relationships Local knowledge Precedent Library ♯ Financial models $ Investment cases è Operating plans x Risk registers Phase 2: 8-‐20 weeks Phase 3: 8-‐12 weeks Phase 4b: 4-‐8-‐ weeks Phase 4a: 8-‐12 weeks Phase 4: 2-‐4 weeks Phase 4e: 4-‐26 weeks Phase 5: 2-‐10 weeks Phase 6: ongoing OwnCoJV/Franchise Structuring Agree Selection Criteria Partner Engagement Negotiatio n Execute Definitive Agreement s Develop Franchise System Funding Shareholding Incorporation Governance JVA FA LA Funding (3rd party, B/S) International Development System Partner Engagement Methodology Local Partner Database Precedent Agreements + Legal Support Regulatory + FDI Licences Office Premises + Local Support Local Legal + Intermediary Support China + India Offices PMOProject PlanComms + Reporting Creative Council Focus GroupsProduct Development Above the Line Below the LineOnlineSupply Chain Solution Operating Model Experienced Team OpCos Templates The Customers The Cultures The Creatives IMM KNOW Methodology Results Partners PM System PM Portal Risk Management Recruitment Training Retention Mapping + Acquisition Design + Build Licences + Approvals Openings Media Feedback Build Business, Team and HQ Interface MonetisationTalentGovernanceLaunches around the worldReferenceable ResultsArchitectsAgency NetworkSupplier NetworkTemplatesTalent Network ™ © ® IP Rights © IMM 2014