Work across Tiger Beer, Desperados at Heineken, Thorpe Park at Merlin Entertainments, Cineworld and Courage Beer & Bombardier Beer at Charles Wells Brewery
5. HERITAGE, A MUSICAL TILT OR AN
ENTICING CONVERSATIONAL PIECE
A THREE TIERED APPROACH TO DRIVING CONVERSATION
EXPRESSED IN A CREATIVE AND ENGAGING WAY
6. Launching Desperados in the UK – Driving Awareness,
Trial, Frequency & Volume across 18-24 year olds
7.
8.
9.
10.
11. Re-position Thorpe Park as a premium & aspirational leisure
destination for core teen/young adult audience… & kids 9-12 & their
parents
12. Develop & launch
a family friendly
experience
targeting parents
& young kids