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Many theme parks have been able to strategically develop products, festivals, concerts, and other options that target Generation Xers. As the Baby Boom post World War II began to slow in the 1960s, the theme park industry correspondingly saw revenues in the 1970's and early 1980's decline. New parks, new themed areas, featured high profile rides, and additional investments slowed until the industry could adjust to the overall declining birthrate. Surprisingly, Disney was able to enjoy the lesser boom in the 90's of Generation Y (Boomer Babies). Walt Disney World has been lucky with the early strategic decision-making that focused on purchasing land for additional growth in the future. As a result, a variety of theme park options in the Disney family sprung up in the 1990's - 2000's. Further, specifically target products such as Epcot's International Food and Wine Festival, the Festival of the Arts, a number of themed marathons, and Epcot's International Flower and Garden Festival. These targeted festivals, parks or areas of parks have yielded very lucrative revenues from Boomers and Generation Xers. As we move into the 2020's the birthrate is forecast to continue to decline. How can Disney parks in international locations (without significant additional land) (such as Tokyo, Shanghai, Hong Kong, or Paris) find ways to generate additional revenues potentially targeting aging segments? Discuss and be creative! .

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