Marketing Management Business Plan_My Sweet Creations
GiGG Feature & Functionality Site Assessment
1. IglooNation Tech, LLC
3340 N Arnoult Rd
Metairie, LA 70002
504 / 782 / 8208
jasmine@igloonationtech.com
www.igloonationtech.com
FEATURE & FUNCTIONALITY SITE
ASSESSMENT
Abstract
The Feature & Functionality Site Assessmentprovidesa quality assurance
comparison of Ingeniun’s Website Featuresdocument to the current website.
2. 1
Table of Contents
Table of Contents ...................................................................................................................... 1
Introduction.............................................................................................................................. 3
Member Packages ..................................................................................................................... 3
Membership Access................................................................................................................ 3
Membership Definitions.......................................................................................................... 3
AuctionWrox Enterprise Features................................................................................................. 4
Definitions ............................................................................................................................ 4
Access .................................................................................................................................. 4
Site Features Comparison ........................................................................................................... 5
Dropdown Menu.................................................................................................................... 5
My Profile ............................................................................................................................. 7
Free Member..................................................................................................................... 7
Administrator..................................................................................................................... 7
Listings ................................................................................................................................. 8
Drafts................................................................................................................................ 8
Active ............................................................................................................................... 8
Scheduled.......................................................................................................................... 8
Successful.......................................................................................................................... 8
Unsuccessful...................................................................................................................... 8
Ended ............................................................................................................................... 8
Invoices............................................................................................................................. 8
Sales Report....................................................................................................................... 8
Active Listings........................................................................................................................ 8
Free Member..................................................................................................................... 8
Administrator..................................................................................................................... 9
Create Listings ....................................................................................................................... 9
Free Member & Admin.......................................................................................................10
Bidding ................................................................................................................................16
Watching..........................................................................................................................16
Active ..............................................................................................................................16
Offers ..............................................................................................................................16
Won ................................................................................................................................16
3. 2
Not Won ..........................................................................................................................16
Invoices............................................................................................................................16
Active Bidding.......................................................................................................................16
Site Fees ..............................................................................................................................17
Current ............................................................................................................................17
Past.................................................................................................................................17
Messaging............................................................................................................................17
Inbox ...............................................................................................................................17
Outbox.............................................................................................................................17
Inbox & Outbox .................................................................................................................17
Feedback .............................................................................................................................17
Manage Categories................................................................................................................18
New Post/Article...................................................................................................................19
New Announcement..............................................................................................................20
Free Member & Administrator.............................................................................................20
New Group...........................................................................................................................21
Memberful ..............................................................................................................................22
Features ..............................................................................................................................22
Solutions & Alternatives ............................................................................................................23
Alternatives..........................................................................................................................23
Solutions..............................................................................................................................23
Solution One & Primary Recommendation.............................................................................23
Solution Two.....................................................................................................................23
4. 3
Introduction
The Feature & Functionality Site Assessment provides a quality assurance comparison of Ingeniun’s
Website Features document to the current website located at web address: https://giggthis.com/. To
perform an accurateSite Assessment, wewillattempt to createeachmember.
Member Packages
Member Packages permit users to access more features listed in the Navigation Tool: Main Menu.
Currently, GiGG uses Memberful to register users, however, it has not been correctly integrated into
AuctionWrox. The threemembership packages areFree, Sliver and Innovator.
Membership Access
Current list of eachmembership packagefeatures on the website.
Feature Free Silver Innovator Admin
Newsletter × × × ×
Blog Posting × × × ✓
Blog Viewing ✓ × × ✓
Online TV Show × × × ×
Groups Creating × × × ✓
Group Viewing × × × ✓
Text Notifications × × × ×
Industry Events × × × ×
Profile ✓ × × ✓
Digital Magazine × × × ×
Portfolio Creating × × × ✓
Portfolio Viewing ✓ × × ✓
Banner Ad Slide Show × × ×
ACW Educational
Products
× ×
Classified Listings ✓ × ✓
Ecommerce Listings ✓ × ✓
ACW Advertising
Campaigns
× ×
Membership Definitions
1. Newsletter – a monthly report for members
2. Blogs – a list of web postings about various topics from members
3. OnlineTV Show–
4. Groups –collectiveof individuals basedon products
5. Text Notifications –text messages about various topics and alerts
6. Industry Events–
7. Profile – an online presentationof a member
8. Digital Magazine –
9. Portfolio – members’ uploaded photos and videos
10. BannerAd SlideShow–
5. 4
11. ACW EducationalProducts –
12. Classified Listings –Ad submission for product or services
13. EcommerceListings –Ad submission for auction or fixed price product or service
14. ACW Adverting Campaigns –
AuctionWrox Enterprise Features
Definitions
AuctionWrox Enterpriseprovide the following primary features that will be used in the Site Assessment:
1. Dropdown Menu –menuto access AuctionWrox Enterprisefeatures
2. Profile – Avatarmenu and threesections: About, Products and Portfolio.
3. Sidebar Menu –Listings, Bids, SiteFees, Account, Messaging, FeedbackandListings Preferences
4. Bidding –list of products or services: Watching, Active, Offers, Won, Not Won and Invoices
5. Listings –list of products or services: Drafts, Active, Scheduled, Successful, Unsuccessful, Ended,
Invoices and Sales Report
6. Site Fees – payments owned for products or services from members or ACW/GiGG
7. ManageCategories –items for services and products to listed
8. Post/Articles –blog posts
9. Announcement –
10. Groups –list of members based on a topic
11. Account Settings –updatename, emailaddress and choose newsletter
12. Messaging –direct messages tomembers about a product or service
13. Questions –public question about product or service
14. Followers – ability to follow/following other members
15. Feedback –ratings from other buyers and member’s sells
16. Admin ControlPanel– administrativesectionto for Reports, Site Preferences, Billing & Fees,
Users, Listings,Categories,Regions, CMS, Internationals,andAdvanced
Access
Feature Free Silver Innovator Admin
Header Menu ✓ × × ✓
Profile ✓ × × ✓
Sidebar Menu ✓ × × ✓
Biddings ✓ × × ✓
Listings ✓ × × ✓
Site Fees ✓ × × ✓
Manage Categories × × × ✓
Post/Articles × × × ✓
Announcement × × × ×
Groups × × × ✓
Account Settings ✓ × × ✓
Messaging ✓ × × ✓
Questions ✓ × × ✓
Followers ✓ × × ×
Feedback ✓ × × ✓
6. 5
Admin Control Panel × × × ✓
Site Features Comparison
The AuctionWrox Enterprise Features section will compare AuctionWrox features to Ingeniun’s Website
Features document.
Duetononexistent MembershipPackages, thesite is onlyabletobe assessedunder theFreeMembership
package and Administratoruser. An attempt was madeto createa Sliver membership package, however
below is the siteerror and redirectionto web domain: aristotle.ingeniumweb.com.
Dropdown Menu
The Dropdown Menu lacks thefollowing items for theFree Membership Package:
1. New Post/Article – Createa public blog post
2. New Announcement –Createanannouncement
3. New Group –Createa group
7. 6
TheDropdown Menu items listedcompares thecurrent siteadminandfreeuser toIngenium’s Document.
INGENIUM DOCUMENT CURRENT SITE (Admin) CURRENT SITE (Free)
8. 7
My Profile
My Profile displays an Avatarmenu, a Sidebar menu, and threesections: About, Products and Portfolio.
INGENIUM DOCUMENT
Free Member
Ingenium’s image displays an Administrator, however, a Free Member only consist of five features.
The current features areas follows:
1. Number1: an Avatarmenu
2. Number2: Ability to upload Profile Picture
3. Number5: Sidebar menu (Listings, Biddings , Site fees, Account, Messaging, Feedbackand
Listing Preferences)
4. Number6: Ability edit About section
5. Number7: Displays member’s Products (All Listings)
The missing features areas follows:
1. Number3: Social Links
2. Number4: Ability to Follow other Members
3. Number8: Ability to Post to Portfolio
Administrator
The Administratormissing features areas follows:
1. Number4: Ability to follow
9. 8
Listings
Listings area member’s products and services in thesystem.
The Listings tabprovides a member access tothe following features:
Drafts – listings not published, but started
Active – listings (Fixed Price, ClassifiedandAuction) published
Scheduled – listings set tobe published at a specific time
Successful – listings successfullysold
Unsuccessful– listings not successfullysold
Ended – listings that ended
Invoices – items a member must pay
Sales Report – list of invoices
Active Listings
Active Listings area member’s products and services on the market.
INGENIUM DOCUMENT
The Active Listings displays a grid of a members’ published products and services.
Free Member
Only one sub-item is missing for Free member. The current features are as follows:
1. Number1: Price of fixed or auction product or service
2. Number2: Product gearlisting menu
10. 9
a. View Listing – view item
b. Edit Listing – edit item
c. End early – end listing early
d. List similar – createreplicateitem
e. Delete –permanentlyremove an item Missing
3. Number3: ReviewOffer History for product (not Classified)
4. Number4: Product titleand reserveprice(only title for Classified)
Administrator
All four primary items listedon Ingenium’s FeatureDocument above works for anAdministrator.
Create Listings
To sell a product/service or list a classifieditem, select “Sell” on the Dropdown Menu. BothAdmin and
Free member have access tosellitems as displayed in Ingenium’s document, except, Ingenium did not
input content for Regions. TheCreateListings sectionconsists oftwosteps:
1. Step1: Category, Listing TypeandRegions
2. Step 2:
a. Auction & Fixed Price
i. Standard Listings Fields, Listing Fields, Images, YouTubeVideo, Additional
Media, Listing Options, Shipping, Payment and TaxDetails, Durationand
Additional Fees
INGENIUM DOCUMENT CURRENT SITE (Free)
INGENIUM DOCUMENT CURRENT SITE (Admin)
11. 10
b. Classified
i. Eachitem listed in letter “a” except Additional Fees
Free Member & Admin
Create Listing– Step1 of 2
INGENIUM DOCUMENT
The current features areas follows:
1. Number1: CategorySelection
2. Number2: Listing Type
a. Auction – bid of product or service
b. Fixed Price – product or servicewith set price
12. 11
c. Classified–product or servicead
The missing features areas follows:
1. Number3: Regions
a. For members to access Regions, administer must list items inthe Admin ControlPanel.
13. 12
Create Listing– Step2 of 2’s Part 1
INGENIUM DOCUMENT
The current features areas follows:
StandardListings
1. Number1: Listing Title
2. Number2: Listing Subtitle
15. 14
Create Listing– Step2 of 2’s Part 3
INGENIUM DOCUMENT
Image
6. Number6: Add images of listings
YouTube Video
7. Number7: Add YouTube video urls
Additional Media
8. Number8: Upload PDFs
Listing Options
9. Number9: For an extra fee, members canmake listings standout
a. Featured
16. 15
b. Bold Title
c. Sale Banner
d. Highlight
Shipping
10. Number10: Shipping taxes andadditional cost for UPS, FedEX and USPS
Create Listing– Step2 of 2’s Part 4
INGENIUM DOCUMENT
Payment and Tax Details
11. Number11: Payment preferences
Duration
12. Number12: Listings `time(3, 5, 7, 10 days or Good ‘til Cancelled)
17. 16
Additional Fees
13. Number13: Fee to post listings
Publish
14. Number14: Publish or Save listing as draft
Bidding
Bidding areitems members madebids, offers and watch.
The Bidding tabprovides a member access tothe following features:
Watching – listings a member is following
Active – listings a member currently have bids
Offers – listings a member offer an amount of money
Won – listings member bid and won
Not Won – listings member bid and lost
Invoices – bids that need to be paid
Active Bidding
To view current bids, select “My Bids” on the Dropdown Menu. In addition members canview Active
Bids, under Bidding’s Active on the Sidebar Menu. Both Free Members and Admins have access toBids.
INGENIUM DOCUMENT
Active Bids displays all current bids and statuses witha different color.
18. 17
Site Fees
Site Fees are monies owed to GiGG.
The Site Fees tab provides a member access tothefollowing features:
Current – Fees currently owned
Past –Older fees paid
Messaging
Members’ inbox and outbox messages about listings.
The Messaging tabprovides a member access tothe following features:
Inbox–messages fromother site members
Outbox –messages a member sent to other members about listings
Inbox & Outbox
Both Free Members and Admin have access tomessaging. Toaccess, usetheSidebarMenu.
CURRENT SITE (Admin & Free)
Feedback
Members areable to ratelistings with starratings.
The Feedback tab provides a member access tothe following features:
Summary – overall average, buyer and seller feedback average
Buyer – buyer’s averagefor listings
Seller – seller’s averageforlistings
19. 18
Manage Categories
To addor edit a category, select “ManageCategories” ontheDropdownMenu. Administratordetermines
categories forlisting. To add sub-categories usetheAdmin Control Panel.
INGENIUM DOCUMENT
1. Number1:
a. Add NewCategory& Remove Category
2. Number2: List of all categories
3. Number3: Number of categories
4. Number4: Filter categories
INGENIUM DOCUMENT Add Category
• Number1: Name
• Number 2: Description
20. 19
New Post/Article
Tocreatea post/article, select“NewPost/Article”ontheDropdown Menu. Onlyadministrators cancreate
articles.
INGENIUM DOCUMENT
The current features areas follows:
1. Number1: Post’s Image
2. Number2: Select where post wherebe published (News or Blogpost)
3. Number3:Post’s Title
4. Number4: Post’s Description
5. Number5:Post’s Formatting Tools
6. Number6: Post’s Content
7. Number7:Post’s Category
8. Number8:Post’s Meta tags
9. Number9: Create orSave Post/Articleas draft
21. 20
New Announcement
Free Member & Administrator
Neither a Free Member nor Administratorhave access tocreateanannouncement.
INGENIUM DOCUMENT
22. 21
New Group
Only Administrators cancreatea new group by selecting “NewGroup” on the Dropdown Menu.
INGENIUM DOCUMENT
The current features areas follows:
1. Number1:Group’s Cover Image
2. Number2: Group’s Name
3. Number3: Group’s Description
4. Number4: Group’s Tags forSEO
5. Number5: Group’s Status
a. Publish - Creates groupto be viewed
b. Private – Only visible to members
c. Highlight –
23. 22
Memberful
Memberful is only a payment and account management system; it does not enable you to createtiers on
your customweb site. A programmer will have to custombuild giggthis.comtocreatemembershiptiers.
Features
Current list of eachMemberful primaryfeature on the website. This is only a list of features that will be
useful for GiGG.
Primary Feature Description Current Site
Newsletter Email newsletters basedonspecific plans ×
Private Podcasts Provide podcast feeds for subscribers ×
Membership
Management
Manage memberships basedon specific
plans, activity and credit cards
×
Change Plans Permits members to changeplans ×
24. 23
Solutions & Alternatives
Alternatives
After researching multiple membership services similar to Memberful, however, all require additional
softwaredevelopment to integrate withgiggthis.comcurrent site.
1. MemberSpace
a. https://www.memberspace.com/
2. Join It
a. https://www.joinit.org/
Solutions
The following solutions provided attempts to minimize cost and/or development time for the launch of
giggthis.com. Therearetwosolutions: Launch with Only Free Members or ExtendDevelopment Time.
Solution One & Primary Recommendation
Only permit Free Membership
The current site allows Free Members to create posts with a minimal fee to post. In addition, the site
consists of additional fees that will enable GiGG to generaterevenue quickly. We recommend removing
membership tiers from the website and focus on gaining a customer basebefore spending more money
on development. Inaddition, minor softwaredevelopment will be required tofix a member loggedmenu.
Benefits
1. Minimizes Cost and Development Time
2. Attract Customers andbeginto generate revenue
Disadvantage
1. Once membership tiers aredeveloped members will expect more features
2. It may be difficult to gain paid memberships, if members arecontent with free features
o Similar to YouTube current problem gaining premium members
Solution Two
Continue Development andHalt Launch
If GiGG decides to continue softwaredevelopment, it will takelonger than two months to fully develop
membership tiers and the additional features Ingeniumdid not develop; thereforeextending thelaunch
dateand incur more costs.
Benefits
1. Develop the initial auction sitethe way ACWS Intended
2. Launch with more features and MembershipTiers
a. With Membership Tiers begin generating a higher revenue
Disadvantage
1. Cost of Software Development
2. TakeLonger to Launch Site