In this PowerPoint is all of my existing product research I have found in order to see the codes and convention I should and Shouldn't follow while making my project
2. Market Research – Content
After seeing the survey results from the audience, I decided to start my market research on
documentaries and print posters about growing up and the identity of the Northeast. In this
PowerPoint it will be :
• Market Research – Documentary Research
• Documentary – Sunderland Till I die
• Podcast – Everyone Dies in Sunderland
• Growing up white & Working – Britain's Forgotten Man
• Market Research – Art Pieces Research
• Yulla Schulster
• Richard O'Neil
3. Market Research –
Documentary Research
I wanted to research already existing documentaries based on Sunderland and
the Northeast to see what type of documentary genres I should and should not
follow but also to give me more ideas of what the documentary should be about.
4. Sunderland Till I Die
Sunderland Till I Die is a popular Netflix documentary based on the Football club based in
Sunderland. It is the only the main regional. The Documentary shows how the new manager of
Sunderland Afc is trying to bring the club up in the league and show the fans of Sunderland how
their club is run on a daily basis. It is a observational, participation style of documentary as they do
many interviews and have many voice overs to engage the audience members.
The Documentary really shows the club spirits and how they want to really include the fans with the
club itself, it is a very heartfelt documentary as it shows the true Sunderland football club
community and how they are really supportive of the players on the pitch. With the heartfelt bits of
the documentary, it also shows the hard choices from the business side of things and how they
could have the biggest impact on the clubs.
During the documentary, the main camera shots and angles are wide and eye level angle to show
they are talking to the audience and make them connect and understand what they are informing
the audience about.
They have been able to really show through the camera movements and the music how the players
and the managers are feeling about the club and the matches, this is really an amazing way to
show how they truly feel and really makes the audience members as if they are there and having
the conversations with the managers.
5. Everyone Dies in Sunderland
Everyone dies in Sunderland is a Podcast about true crime in the Northeast of England and three people
share these stories along side their own experiences about growing up in the Northeast. This gives me a
great insight of what it was really like in these type of areas and how I would be able to address the
difference of experience as youth.
Here is the description :
Everyone Dies In Sunderland is a podcast about growing up terrified in the eighties and nineties. Ah, the
good old days. People left their front doors unlocked. Children played out in the street. Everyone got burgled.
Children got murdered, like, most days. Then there was Mad-Cow Disease and the Animals of Farthing
Wood. It was a truly terrifying time to be a child. And those children are adults now. Adults with children and
mortgages and Sense Machines and jobs with actual responsibilities. And three of them have started a
podcast where they laugh nihilistically at their own childhood trauma. Each week John, Gareth and Claire
travel back to a year of their childhoods in Northeast England.
In the most episodes of the podcast, they talk how different of their growing up was very different from each
other as they all grew up in different cities such as Newcastle, Sunderland and Durham. With the podcast
they are really able to capture the true facts and life of growing up in these cities and how different it is to
today's youth experiences.
6. Growing up white & Working – Britain's
Forgotten Man
BBC Three created a documentary series back in 2018 to show the day-to-day life
of people of the working class. In the documentary it shows how the living conditions
for people are really and want to show how the youth also behaves in today's
society.
It many different types of documentaries types such as they show expository,
observational and reflective. They really try and show the real truth of growing up in
the working class and how hard they work to live rather than survive.
They use many camera angles during filming but mainly they use a wide shot to
really show the surroundings of the person and they use a high angle or a eye level
angle in order to show how they can relate to some of the audience or how they are
lower than the audience, weaker and less powerful.
This documentary really shows me instead of having intreviews sitting down in a
blank room, have them outside or a room that reflective their generation or up
bringing in order to connect them more to the audience as it gives them something
they can relate to.
7. Market Research – Art
Pieces Research
I wanted to see other people digital art pieces based on the Northeast or what
type of products they created based on their own region. This would be able to
give me different ideas and inspiration to use for my own digital art pieces.
8. Yulla Schuster – Digital Artist
Yulla Schuster is a German artist who is self-taught herself how to draw and paint. She has a very
particular interest in landscape and wildlife, She has drawn many different landscapes and wildlife
from all around the global such as the US, Australia, Japan and England.
She creates original portraits, landscapes, animals and still life. She says the more she works the
more she is able to enjoy painting and gain more confidence in her own ability to express what is in
her mind, this gives a beautiful message as she shows express her feeling through her artworks
and how she sees them.#
Most of the art pieces show the main focus of the buildings by showing them in more detail in the
others surrounding it, but she also focuses a low angle on the audience to show the power the
building holds over us even though it is fading from the picture. She also uses a wide shot to show
the surroundings of the building and shows it in the distance compared to some of the other
budlings or frames to still show the power over everything.
I have looked at her work as her digital artwork of London really caught my eye how she has been
able to manipulate so many layers in order to create a faded and blurred looked to big ben.
This inspires me to do something similar to my digital artwork and create a piece which includes
the iconic Sunderland bridge.
9. Richard O'Neil – Digital Artist
Richard O'Neil is a digital artist born in Bradford UK; he is a digital artist specializing in
contemporary travel art. He is inspired by the classic twentieth century travel art and the
beautiful scenery around his home countryside of Yorkshire and beyond.
He speaks about how he has a strong sense of place is extremely important to his work and
he is able to give a human element that compliments the digital art style.
Most of the artwork is a wide camera shot as it shows the surroundings but always keeps the
main focus on the art piece more dominant over everything else in the picture. He always
uses a eye angle or a low angle on us to show the power it has over us or how the natural
the
His artwork for the Wearmouth bridge, really intrigues me as the picture is so clear and gives
off the effect as someone has hand drawn it but it also clearly captures every single little
detail to the tress that surrounded the bridge at the bottom. This gives me the idea of creating
this type of style for my poster as it while clearly show an iconic budlings in the Northeast but
also show it clearly.
I really like his work as it is very clear where it is placed but it is so neat and tidy while
showing what type of place it is, it creates an effect as if you guess if someone has drawn it
by hand or has someone created it digitally.
