BroomfieldJ - MP Document_Bark in the Park_v1.3

Jasmine Broomfield Event Major Project: Bark in the Park
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TABLE OF CONTENTS
EXECUTIVE SUMMARY...........................................................................................................................................5
VISION...................................................................................................................................................................7
MISSION STATEMENT...............................................................................................................................................7
EVENT CONCEPT ....................................................................................................................................................7
EVENT SITE ............................................................................................................................................................8
SITE AREA USED........................................................................................................................................................8
TOPoGRPAHICAL LAYOUT.........................................................................................................................................8
AIMS AND OBJECTIVES ..........................................................................................................................................9
THEME.................................................................................................................................................................10
PROGRAM ...........................................................................................................................................................11
STAKEHOLDER PROFILE .......................................................................................................................................13
EVENT STAKEHOLDERS ........................................................................................................................................14
ATTENDEE PROFILE..............................................................................................................................................15
CONTEXT ANALYSIS .............................................................................................................................................16
COMPETITION.........................................................................................................................................................16
TRENDS...................................................................................................................................................................16
TIMING ...................................................................................................................................................................17
WEATHER ...............................................................................................................................................................17
LOCATION...............................................................................................................................................................17
OTHER FACTORS.....................................................................................................................................................17
VENUE & SITE SELECTION ....................................................................................................................................19
SITE.........................................................................................................................................................................19
LOCATION...............................................................................................................................................................19

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SERVICES / FACILITIES AVAILABLE ..........................................................................................................................19
LOADING DOCK / ACCESS DETAILS .........................................................................................................................20
SPECIAL NEEDS ACCESS DETAILS ............................................................................................................................20
SPECIAL NEEDS ACCESS DETAILS ............................................................................................................................20
SELECTED SITE AREAS TO BE USED.........................................................................................................................21
SITE CAPACITY ........................................................................................................................................................21
SUMMARY OF VENUE SUITABILITY.........................................................................................................................22
DESIGN IDENTITY.................................................................................................................................................23
CREATIVE DESIGN ELEMENTS...............................................................................................................................24
PAW PRINT DIRECTIONAL FEATURE .......................................................................................................................24
DOG SHAPED RECYCLING SCULPTURES ..................................................................................................................25
RESCUE DOG KISSING BOOTH.................................................................................................................................26
RECYCLED FABRIC BUNTING...................................................................................................................................27
MARKET STALLS AND RESCUE DOG BOOTHS .........................................................................................................28
BARK IN THE PARK MOOD BOARD.......................................................................................................................29
ATTENDEE MAP ...................................................................................................................................................30
EVENT JUSTIFICATION..........................................................................................................................................32
OBJECTIVES IN RELATION TO FEASIBILITY ..............................................................................................................35
MEDIA AND PUBLICITY ........................................................................................................................................36
SOCIAL MEDIA PLAN...............................................................................................................................................37
SWOT AND RISK ANALYSIS ..................................................................................................................................38
KEY FINANCIAL SECURITY AND SAFETY RISKS.........................................................................................................38
INCOME STRATEGY..............................................................................................................................................39
FUTURE DEVELOPMENT.......................................................................................................................................39
WORK BREAKDOWN STRUCTURE ..........................................................................................................................0

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EVENT PLANNING TIMELINE ..................................................................................................................................1
RUN SHEET ............................................................................................................................................................2
PRODUCTION SCHEDULE .......................................................................................................................................3
CHECKLIST ...........................................................................................................................................................43
EVENT TEAM KIT CHECKLIST...................................................................................................................................43
CONTACT LIST......................................................................................................................................................44
FAQ ATTENDEE FACT SHEET.................................................................................................................................45
SUSTAINABILITY POLICY ......................................................................................................................................47
VISION ....................................................................................................................................................................47
OBJECTIVES..........................................................................................................................................................48
KEY STAKEHOLDERS.............................................................................................................................................49
KEY AREAS OF ENVIRONMENTAL IMPACT ...........................................................................................................49
REGULATORY REQUIREMENTS.............................................................................................................................50
POLICY COMMUNICATION...................................................................................................................................50
GREEN AWARD....................................................................................................................................................51
EASY TIPS GUIDE..................................................................................................................................................52
APPENDIX............................................................................................................................................................54
REFERENCES ........................................................................................................................................................66

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EXECUTIVE SUMMARY
Bark in the Park is a one day family friendly funfair created by dog lovers for dog lovers.
It takes place on October 27th
2016 in the middle of springtime in the heart of Melbourne nestled within
the iconic park location of Alexandra Gardens.
This unique philanthropic event will allow fur folk and their families to celebrate canine-kind and raise
awareness of rescue operations whilst enjoying carnival activities, rides & food and perusing market
stalls. They will also be able to indulge in a refreshing beverage on the grass overlooking the Yarra River
and participate in dog-centric activities and competitions with the added bonus of guest appearances by
Dr. Harry Cooper and Bondi Vet, Dr. Chris Brown.

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VISION
MISSION STATEMENT
EVENT CONCEPT
TITLE BARK IN THE PARK
TAGLINE Jump at the Op-paw-tunity to Save a Life.
EVENT TYPE Community Fair / Expo
SUB-CATEGORY Dog Adoption Event and Family Day Out.
DATE 29th October 2016
EVENT SITE Alexandra Gardens –Engineers Lawn/ Lawn 5
SITE ADDRESS Boathouse Drive, Melbourne VIC 3004
SITE OWNER City of Melbourne
CONTACT DETAILS
Phone: (03) 9658 9658
Website: http://www.melbourne.vic.gov.au/ParksandActivities/Parks

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EVENT SITE
Alexandra Gardens is located on the south bank of the Yarra River, and connects to Kings Domain, the
Domain parklands and the landscaped grounds of Royal Botanic Gardens.
SITE AREA USED
TOPGRPAHICAL LAYOUT
ALEXANDRA GARDENS
ENGINEERS LAWN

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AIMS AND OBJECTIVES
AIM OBJECTIVE
To raise awareness of animal rescue operations in
Melbourne and Victoria
Have at least 15 different Victorian animal rescue
organisations participating in and present at the
event
To increase the number of pet adoptions and
foster carers in Melbourne/Victoria
Achieve the result of at least 20% of dogs
available from the rescue organisations adopted
or fostered on the day of the event.
To create a significant amount of public interest
within the community
Give away free tickets and double passes through
the course of at least 5 scheduled Facebook
competitions in order to generate traction
through sharing and likes.
Ensure enough amenities are provided, such as
range of activities for children, adult, and dog
participation food trucks and entertainment.
Secure at least 10 key sponsorships for the event
in order to fund fair activities and attract
potential stallholders.
To become an annually or bi-annually occurring
event
Have at least 1,500 attendees present on the day
of the event
To create a well organised forum for local pet
owners and families to enjoy a fun day out
together
Employ the services of 30 volunteers leading up
to and on the day of the event

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THEME
Bark in the Park will have a Coney Island-esque, carnival-by-the-seaside style implemented in the design
of the event. The look and feel will be that of a retro family fête, to tie in with dog-centric takes on
traditional children’s games and activities taking place in the park, including well-loved games like
Musical Chairs. Bunting in bright primary coloured hues will adorn the sky heights of the fair, and
traditional carnival food such as popcorn (or “pup-corn”), hot dogs, and fairy floss (“furry floss”) will be
served from old-fashioned carts and booths. Nostalgic wooden photo booth props and a doggy kissing
booth will add to the charm of Bark in the Park’s atmosphere, as mentioned in greater detail in Chapter
2, and as further illustrated by the mood board below.

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PROGRAM
An outline of all the things attendees will see, do, taste, feel, experience and participate in at Bark in the
Bark running both concurrently and sequentially between the events’ hours of 10am to 5pm on the day
of the event, Saturday 27th
October 2016 are:
ACTIVITIES & COMPETITIONS
 Search-and-find -a variation of an Easter egg hunt but with treats
 Doggy musical statues -dogs form a large circle while on lead, they
walk to music & then sit on command
 A variation of the game Simon Says - the dogs and owners form a line
and follow the commands
 Costume Contest – categories to include Best Human and Dog
Combo, Best Boy, Best Girl, Best Doggy Couple.
RIDES
 Ferris wheel
 Bungee Run
 Jumping Castle
 Dog train
 The “Circotrone” – an eye-catching spherical ride.
FOOD
 Cluster Truck food trucks
 BYO Alcohol by $2 per vessel cover charge
 Hot dog stall
 Fairy Floss stall
 Popcorn stall

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MARKET STALLS
 Dog accessories
 Local Melbourne arts and crafts
 Dog food
 Costumes
 Snacks and toys
CHILDREN’S ACTIVITIES
 Face painting
 Temporary Tattoo booth
 Make a Chia Pet
 Art workshops
 Cooking and making doggy-shaped treats
 Clowns and characters dressed up
PICNIC ZONE
 Chill out zone – for the grown-ups!
 Overlooking the Yarra River
 Place to drink beverages and relax
RESCUE ORGANISATIONS
 Dog Kissing Booth
 Agility-type games - which dog can jump over the equipment or run
through the tunnel fastest
 Adoptable dogs to wear “Adopt Me” bandanas
 Behaviourists to give attendees and dog owners tips and tricks
ENTERTAINMENT
 Dr. Chris Brown to present awards for competitions at 4pm
 Dr. Harry Cooper to perform demonstrations & give tips on stage

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STAKEHOLDER PROFILE
Jasmine Broomfield of Jasmine Mae Events has an immense passion for creating memorable and unique
experiences and shows this through her work as an event planner, food and fashion stylist & event
designer. With her love of bespoke celebrations & events, she is constantly looking to create beautiful
experiences that leave an impression long after each event is finished.
Her services have been enlisted by the City of Melbourne to expand the Philanthropic sector within
their event department.
With Bark in the Park’s projected success, The City of Melbourne will see a positive impact on the
community and the local environment.
Jasmine brings a “can do” solutions-focused attitude, an endless pool of positivity and creativity and
a refreshingly diverse range of skills to Bark in the Park, and is a self-confessed crazy dog lady to boot.

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EVENT STAKEHOLDERS
STAKEHOLDER DETAILS
CITY OF MELBOURNE
The host community and council for Bark in the Park. Responsible for the event
venue, Alexandra Gardens. Major partner and key sponsor. Providing event
stallholders with parking to the rear of Federation square between bump in and
bump out as well as providing security for the event. City of Melbourne Lord
Mayor Robert Doyle will be giving a speech on the event day.
PETSTOCK
Petstock is a key sponsor of Bark in the Park, being one of Australia’s most
successful pet stores, already hosting a National Animal Foster event with several
rescue organisations. They will also provide small prizes for the dog oriented
activity and competition winners, discounted grooming services for the fair, as
well as minor veterinary services.
PETRESCUE.COM.AU
Petrescue is the main animal rescue site online in Australia, working closely with
Petstock for their National Animal Foster event. They will be hosting the Dog Race
in conjunction with Pedigree dog food, with whom they have an existing
partnership in addition to Jetpets and Petstock.
JETPETS
Jetpets is a company that works with existing airlines in Australia to allow people
to travel with their animals in the most humane, safe way possible. They are
sponsoring the animal costume competitions, with the 1st
place winners from each
category winning a Jetpets & selected airline voucher.
WOOLWORTHS
Woolworths is a major monetary sponsor of Bark in the Park. The event will be
advertised in their monthly Pets Magazine. Woolworths will be providing gift cards
and prizes for competition winners in addition to supplying the Arts and Cooking
workshops with materials and goods required.
RSPCA Victoria
Event partner with Bark in the Park. Providing dog infrastructure such as pens for
dog play area and dog bowls to be distributed throughout the event site. Holding
annual fundraiser in conjunction with Bark in the Park in 2016 as part of their
awareness week/month, held annually each year in October.

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COUPLES
YOUNGER OR ESTABLISHED
IN A GROUP / WITH FAMILY
20-35 YRS
DOG ENTHUSIASTS
SINGLE / ARRIVES WITH FRIENDS
WANTS TO MINGLE WITH OTHER ANIMAL
LOVERS & DOG OWNERS
16-40 YRS
BABIES, TODDLERS & CHILDREN
FAMILY & DOG ACTIVITIES
0-10 YRS
ACTIVE SENIOR CITIZENS
BRINGS GRANDDCHILDREN
OR SIGNIFICANT OTHER
60+ YRS
TEENS AND TWEENS
COMES WITH PARENTS / FRIENDS
11-16YRS
ATTENDEE PROFILE
Bark in the Park’s target demographic will consist of the following categories of people.

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CONTEXT ANALYSIS
COMPETITION
Bark in the Park’s main competition consists of the following three events:
Frankston Pet’s Day Out Specific to Frankston City Council. Unlike Bark in the
Park in that, while it promotes responsible pet
ownership and has dog centered activities, it does not
primarily focus on dog rescue operations. In addition to
this, all animals are able to attend Frankston Pet’s Day
Out, as opposed to mainly focusing on dogs.
Dogapalooza Melbourne A music festival that attendees can bring their dogs to
that was started by Oscar’s Law, the rescue operation
group responsible for shutting down several puppy
farms across Victoria. Differs from Bark in the Park in
that the latter caters for the whole family, especially
dogs.
MOOMBA Iconic event held by the City of Melbourne, partly at the
same site as Bark In the Park. Differs from Bark in the
Park primarily due to the fact that it is not an animal
friendly event.
TRENDS
 DIY Workshops – Bark in the Park taps into this trend by providing a range of activities such as
art workshops for children and cooking and treat making workshops.
 Internet dog memes – the widespread Internet trend of memes such as “Doge” and pug memes
proves that the popularity of dogs and the funny things they do transcends generations and has
the ability to make people laugh and leads them to share dog related material on social media.
 Rescue operation awareness – the increased popularity and awareness of rescue dog operations
through social media and RSPCA campaigns across the globe is a positive indicator of Bark in the
Park’s success in reaching its’ aims and objectives.
 Community activities – the popularity of events regarding both family friendly activities and
animal related aspects is a key point when considering the attendee experience.

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TIMING
 Takes place during spring, specifically 27th
October 2016 – holding the event in the middle of
this season reduces risk of undesirable weather, i.e. too hot or too cold for an outdoor event.
 RSPCA Awareness week takes place during first week of October occurring annually. They will
be holding their awareness week to coincide with Bark in the Park in 2016.
 Coincides with International Adopt a Rescue Dog Month.
WEATHER
 October low rainfall, not too hot or too cold for both attendees and the dogs.
 Melbourne weather can be unpredictable – solid contingency plan and marquees to be used.
 Solid contingency plan to include rain shelter/wind coverage required for staging and picnic
zone.
LOCATION
 Central CBD location
 Iconic Melbourne event site, associated with MOOMBA and Melbourne Festival Hub
 Likely to attract foot traffic via paw print directional features leading from the Arts Centre and
CBD.
OTHER FACTORS
 Working with animals can be unpredictable
 BYO alcohol to be brought in by patrons, with each vessel of alcohol generating a $2
contribution in addition to a $5 per adult, $2 per child or dog and $15 family pass event ticket.
 Use of patrolled “waiting area” posts outside Natural Event toilets for dogs
 Dog Activity area to be gated and patrolled by volunteers from rescue organisations and
behaviourists
 Behaviourists from Underdog Training hired to maintain peace amongst canine kind.
 Rescue organisations and attendees with dogs must comply with regulations of site i.e. picking
up dog waste with biodegradable dog bags provided and depositing it into the designated bins
to be composted by Wormlovers.

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VENUE & SITE SELECTION
SITE Alexandra Gardens - Lawn 5/Engineers Garden.
LOCATION Boathouse Drive, Melbourne VIC 3004
Image taken from www.Google.com
SERVICES / FACILITIES AVAILABLE
WATER 5 points for water sourcing are available at Engineers’ Lawn site, also
drinking fountains. Restrictions apply. Reclaimed water used to keep
lawns hydrated.
POWER Limited power outlets available, silenced generators or battery
powered appliances may be required.
PHONE/INTERNET Available. Strong signal throughout Alexandra Gardens.
TOILETS Available. Limited to the east end of the Engineers Lawn, within the
skate park. Male, Female and Special Needs access. Additional
facilities required for larger events.

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LOADING DOCK / ACCESS DETAILS
SPECIAL NEEDS ACCESS DETAILS
Images Event Managers’ own
The loading dock at Alexandra Gardens is conveniently located at the North end of the Engineers Lawn
in between the grassed area and the end of the row of Yarra Boat sheds, directly in front of the
Melbourne University Boat club shed. The loading dock can be accessed from Boathouse drive. Council
approved vehicles are permitted on the park grounds during bump-in and bump-out times.
SPECIAL NEEDS ACCESS DETAILS
Images Event Managers’ own
In keeping with Bark in the Park’s ethos pertaining to promoting an inclusive and enjoyable day for all
attendees, the choice of Alexandra Gardens as the site for the event is a thoroughly considered one. In a
topographical sense, the terrain of Alexandra Gardens itself is relatively flat and is suitable for both
wheelchair and pram access. There is a steep incline from the St. Kilda road entrance, however it has
both stairways and ramps, as shown in the images above. Other ways to access the park if this route is
deemed unfavorable by attendees is from any of the three main points of access from Boathouse drive
or via Alexandra Avenue which runs between Alexandra Gardens and Queen Victoria Gardens.
LOADING DOCK

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SELECTED SITE AREAS TO BE USED
Bark in the Park will be held within the main central lawn within Alexandra Gardens. This is known as
Lawn 5, or the Engineers Lawn. It is the largest single bookable area within the park grounds. The terrain
is flat and vehicle access is permitted during event bump in and bump out times. Alcohol consumption is
permitted on the premises during special events occurring in winter and spring.
Image is Event Managers’ own
SITE CAPACITY
LICENSED
The land area of Engineers Lawn at Alexandra Gardens is 13,000 m². The City of Melbourne assesses
each of its’ outdoor site capacities on an individual basis when it comes to events. The maximum
capacity for each bookable space within Alexandra Gardens is based on a calculation of the available
space after infrastructure and supporting equipment have been installed. It also takes into
consideration the intended audience demographic, any other activity/activities planned for surrounding
sites on the event day, and any necessary measures to ensure safe access and egress at the event.
EVENT SPECIFIC
Bark in the Park will implement the guideline of allowing 1 m² per attendee plus 1m² per dog, and after
all infrastructure is implemented at the event site, the maximum capacity of the site equates to 4,500
pax including dogs. The design of the event also takes inspiration from the grounds of Alexandra
Gardens itself, with one of the gardens’ most iconic features being the line of historic rowing
boathouses lining the Yarra River adjacent to the park.

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SUMMARY OF VENUE SUITABILITY
The Engineers Lawn at Alexandra Gardens has been selected as the ideal site for Bark in the Park for a
number of reasons. Key reasons for this choice include:
 The capacity to ably accommodate over 2,000 people and dogs, which is the estimated and
desired minimum amount of attendees for the event day.
 The City of Melbourne are responsible for Alexandra Gardens in addition to being an event
partner for Bark in the Park. They are providing storage facilities for site specific infrastructure
prior to the event and additional parking in close proximity to the site at Federation Square for
stallholders, suppliers and rescue organisations.
 Readily available water sources for use by food vendors and suppliers.
 Close proximity to various forms of public transport including the Flinders Street train station,
trams running along St. Kilda road, Swanston Street and Flinders Street, and bus routes running
along Boathouse Drive.
 The ability for attendees to bring their own alcohol to be consumed at the park, as this is
permitted at the site during winter and spring. This allows for income to be generated by the
‘$2 per vessel’ corkage payable at the event entrance.
 Alexandra Gardens being a centrally located and iconic Melbourne CBD location, with
advantages of accessibility, with ramps for wheelchairs and pram access.
 Infrastructure such as marquees, fencing and portable toilets are able to be implemented at the
site, unlike some other outdoor venues within the City of Melbourne.
 Many people within the community have existing associations of the site with prominent and
successful Melbourne events such as MOOMBA and the hub for Melbourne Festival. These
people are amongst the target audience for Bark in the Park.
 The long, winding pathways leading from the park entrance at St. Kilda Road through the
gardens to the Engineers Lawn provide the perfect canvas for the paw print pathway design
element. This is integral for leading attendees to and from the event, providing a clear
awareness of the ingress and egress points.
 The row of historic boat houses lining the banks of the Yarra River provide a thematic, nautical
influence on the design identity of Bark in the Park and provide a pleasant and unique backdrop
against the colour and fanfare of the event.

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DESIGN IDENTITY
Bark in the Park’s design identity borrows elements from the carnival style and cheerful atmosphere of
Coney Island, and also strongly evokes a whimsical sense of nostalgia reminiscent of a family trip to the
seaside through the design elements inspired by the row of historic boat sheds positioned alongside the
banks of the Yarra River opposite the event site of the Engineers Lawn within Alexandra Gardens.
Bark in the Park’s signage and promotional collateral will feature a modern take on bold marquee style
lettering, which will also be implemented in the creation of dog-centric versions of classic funfair
activities involving structures at the event such as the doggy kissing booth.
A vivid colour palette featuring bold, bright variants of primary and complementary hues of cerulean
blue, turquoise, canary yellow, juicy orange and scarlet red has been applied throughout the fair’s style
and branding.
This palette is also supplemented by fresh and modern pastel highlights of bubble gum pink, toffee
apple red, buttered popcorn yellow, sherbet candy orange and spearmint milkshake green.
These colours will be applied to the whimsical rows of vintage patterned fabric bunting running parallel
against the colourful market stalls and booths. The immediate sense of adventure will be the first
impression that the attendees encounter through the rainbow hues in the chalk paw print pathway
leading to the event entrance. The scale and form of the majestic dog recycling bin sculptures will instil
a sense of wonder amongst both adult and child alike.
These design elements will awaken the attendees’ senses alongside charismatic elements typical of
family fetes of yesteryear, with the irresistible smell of hot dogs sizzling, the wondrous sight of fairy
floss spinning and growing into giant pastel coloured clouds of sugar, and the sound of popcorn kernels
jostling around in vivid red cardboard boxes clutched by excited children.
The bright, exciting aesthetic of Bark in the Park will add much needed light to the situation of the
rescue dogs, and will also assist in establishing an uplifting emotional foundation for the event and its’
attendees through these elements.

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CREATIVE DESIGN ELEMENTS
PAW PRINT DIRECTIONAL FEATURE
Images taken from www.Pinterest.com
A pathway made from pastel rainbow hues of liquid chalk in the shape of large dog’s paw prints will be
created on the morning of Bark in the Park well before the gates open to guide attendees leading from
the main thoroughfare on St Kilda Road, through Alexandra Gardens to the heart of the Park eventually
leading to the gates where the event site is located. A simple yet eye-catching 2D stencil is to be
created by Parti Event Decorators specifically for the event’s use.
The element of repetition and seletion of colourful hues creates an eye-catching natural pathway and
serves the purpose of providing directional signage to attendees and arousing the curiosity of passersby.
The paw print pathway will set the scene for Bark in the Park from the moment attendees enter the
vicinity, creating a feeling of wonder and excitement.

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DOG SHAPED RECYCLING SCULPTURES
Images taken from www.Google.com
Two large three dimensional hollow sculptures have been designed for Bark in the Park by the Sculptors
Association of Victoria and are to be donated to the event by the City of Melbourne as part of its’
partnership with the event. The sculptures are to be created from rustic, industrial repurposed
materials including chicken wire and scrap steel and painted with eco-friendly pigments in a vivid
sherbet orange and a cheerful shade of turquoise in keeping with the theming of Bark in the Park.
The purpose of the sculptures is to provide an engaging and unique way to encourage attendees to
reduce the waste from the event by recycling their plastic containers, glass bottles and cans.
The scale of the sculptures will evoke a sense of childlike wonder from young and older attendees, as
well as establishing the sustainable focus of Bark in the Park.

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RESCUE DOG KISSING BOOTH
An “op-paw-tunity” for rescue dog organizations at Bark in the Park to raise funds from the event lies in
the creation of the Rescue Dog Kissing Booth. This construction has been custom made for Bark in the
Park by Parti Event Decorators under direction from Jasmine Mae Events.
The booth will be constructed from lightweight repurposed wood from discarded pallets and assembled
using a combination of nails and wood glue. The structure will be painted in toffee apple red stripes
alternating with cool white stripes to imitate traditional carnival and funfair kissing booths usually
occupied by humans. The style of kissing booth is an open faced stall similar to the image as referenced
on the left.
The Rescue Dog Kissing Booth will be low and wide enough to accommodate three dogs at a time and
will feature bold marquee style lettering on the signage, which will read “Dog Kisses - $2 per kiss” on
large painted plywood wooden placards in the shape of dog bones.
The purpose of the Rescue Dog Kissing Booth is to highlight the sweet nature of the rescue dogs by
providing an interactive experience which also doubles as a photo booth opportunity for attendees.

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RECYCLED FABRIC BUNTING
Materialized and sewn from fabric sourced from local charity stores, vintage markets and donations
from the market stall holders, rescue organizations and their respective communities, the lines and
repetition of cheerful multicolored triangles created by the rows of bunting will establish the mood of
the event by injecting colour into each aspect of the event and will draw the attendees eyes upward,
providing a literally uplifting visual foundation for Bark in the Park.
The bunting will be used to separate and direct the attendees towards each of the main areas within the
event such as the children’s activity area and picnic zone. The bunting will be attached to freestanding
poles or structures provided by the creative team at Parti Event Decorators.
The traditional use of bunting for parties and other celebrations will be used to juxtapose against as well
as celebrate the rescue dogs at Bark in the Park.

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MARKET STALLS AND RESCUE DOG BOOTHS
Image taken from www.Google.com
The marquees used to accommodate the market stalls and rescue operations will be hired from Harry
the Hirer and will be decorated as a collaboration between the creative team behind both Parti Event
Decorators and Jasmine Mae Events.
The theming of the stalls will adhere to a circus tent inspired style adorned in Bark in the Park’s
signature bright palette of canary yellow, sherbet orange, turquoise and cerulean blue, with pops of
pastel colour used in the marquee style lettering featured on the wooden plywood stall signage.
Prominent, thick stripes in these colours will be created with coloured masking tape to create bold
stripes offsetting the cool white of the marquees.
The styling of the marquees will provide an inviting backdrop for stallholders and will lighten the
atmosphere and awaken the attendees’ emotions and influence a sense of “paw-sitivity” where the
rescue dogs are concerned.

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BARK IN THE PARK MOOD BOARD

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ATTENDEE MAP
PAWPRINT PATHWAY CHILDRENS ACTIVITIES TOILETS (M, F & D)
ENTRANCE & TICKETING RESCUE DOG BOOTHS FOOD & DRINK VENDORS
DOG KISSING BOOTH RIDES AND GAMES DOG POO BINS
MARKET STALLS STAGE AREA BINS – PLEASE RECYCLE!
PICNIC ZONE INFORMATION POINT FIRST AID STATION

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EVENT JUSTIFICATION
It is a proven fact that Australians love animals. Those that are fortunate enough to own them give their
pets the best life they can; they fiercely oppose violent acts such as whaling and are horrified by the
killing of seals for fur. Australians despise cruelty to animals, but most people are unaware of the fact
that legally sanctioned acts of cruelty happen to animals every day around the nation.
According to Roy Morgan Research’s statistics taken from the June 2015 article, “Doggone it: Pet
Ownership in Australia”, dogs proved to be significantly more popular than cats as pets, with a
whopping 38% of the population living in a household with a canine buddy, compared with a more
modest 23% who cohabit with a feline family member. People who reside in households with at least
one cat and one dog account for 12% of the population.
Sadly, recent statistics from the 2013-2014 RSPCA Annual Report state that 15.9% (7,313) of the 45,954
dogs/puppies received by the welfare organisation were euthanized. This figure, however, does not
reflect the amount of animals who met the same fate in the many other pounds and shelters in
Australia.
Image taken from RSPCA 2013-2014 Annual Report

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Despite the devastating reality of what causes so many dogs to end up in Victoria’s animal shelters
alongside the problematic conditions surrounding the lack of rules and regulations pertaining to
Australia’s dog breeding industry, The RSPCA, along with many other animal rescue operations, remain
focused on finding homes for all animals that are suitable for adoption.
The good news is that between 2013 and 2014, the RSPCA achieved the highest Live Release Rate in the
organisations’ history with the incredibly positive rate of 82.53%, which is an increase of 5.19%
compared to the previous year. The Live Release Rate refers to the percentage of dogs that were
adopted, reclaimed by their owner or transferred to a rescue group or other non-RSPCA facility as a
percentage of the total number of dogs received.
Image taken from RSPCA 2013-2014 Annual Report

34
The graph on the previous page illustrates the fact that Victoria is leading the rest of the country in
actively adopting and rehoming rescue dogs, in addition to implementing responsible pet ownership
practices such as mandatory vaccinations and veterinary recommended neutering for non-breeding
dogs from an early age.
It is this fact that is Bark in the Park’s call-to-action; changes need to be made to reduce the number
of animals abandoned. These changes need to involve the whole community, including government,
education sector and animal welfare organisations.
Alongside this, the success of events that are essentially Bark in the Park’s competition such as Moomba
and Dogapalooza suggests that a hybrid of the two events in the form of Bark in the Park, will perform
well by tapping into the main focus of both events combined – to enjoy a local event in the city centre
with family and friends, and to make a “paw-sitive” impact on the environment and the community by
celebrating canine kind and making an effort to better the situation of rescue dogs.

35
OBJECTIVES IN RELATION TO FEASIBILITY
Have at least 15 different Victorian animal rescue
organisations participating in and present at the
event
 Achieved by utilising Petstock and Petrescue
databases and existing relationships
 Contacting rescue organisations directly
Achieve the result of at least 20% of dogs
available from the rescue organisations adopted
or fostered on the day of the event.
 Create a social media strategy where dogs
from each rescue organisation are profiled on
the event page for a month prior to the event
in order to garner interest on Petrescue pages
and Facebook
 Create profiles and give back stories to
selected dogs in particularly difficult situations
Give away free tickets and double passes through
the course of 5 scheduled Facebook competitions
in order to generate traction through sharing and
likes.
 Create a well-considered social media strategy
in conjunction with rescue organisations
 Employ the services of a social media intern or
marketing volunteer to regulate and
implement social media strategy in a timely
manner
Secure at least 10 key sponsorships for the event
in order to fund fair activities and attract
potential stallholders.
 Create a solid and dynamic pitch that
resonates with prospective sponsors
Have at least 1,500 attendees present on the day
of the event
 Formulate a dynamic marketing plan and make
use of advertising tools available, such as
informing various print and web publications
of the event’s existence
Employ the services of 30 volunteers leading up to
and on the day of the event
 Advertise with local event schools and Event
Workforce in order to give students
experience and exposure

36
MEDIA AND PUBLICITY
As Bark in the Park’s two main competitors Moomba and Dogapalooza both gather a lot of media
coverage and publicity (not to mention both new and established rates of success in terms of
attendance and overall attendee satisfaction) the likelihood of Bark in the Park’s media success
considering the event’s nature can be described as being that of both competitors combined, is quite
high.
Supporting this statement is the increased awareness of the plight of animals in Australia, particularly
within Victoria evident on social media platforms such as Facebook, Instagram, and also current
initiatives being undertaken by organisations such as Kinder Kids by the RSPCA, which aims to educate
today’s children about the way that people should treat animals, and where those animals come from.
Bark in the Park will garner a large amount of free publicity from Facebook groups such as the popular
Australia-based “Cool Dog Group” which has a following of 134,134 at the time of documentation.
Publicity will also be generated from the promotion coming from the social media accounts and
Facebook pages or websites of event sponsors and stakeholders such as the market stall holders and
rescue organisations themselves. The City of Melbourne will also provide an avenue for in-kind
promotion in the form of recyclable advertising collateral. Publications such as Broadsheet, with a
reputation for highlighting unique experiences in Melbourne or Victoria having covered both
Dogapalooza and Moomba in the recent past.
Images of rescue dogs in 2015 media posts

37
SOCIAL MEDIA PLAN
Bark in the Park will use Facebook as its’ primary social media tool due to the existing demographic base
and the presence of interested groups, sponsors and stakeholders of the event on the platform.
WHAT WHY WHEN
Announce event time, date, and
description with a dog meme
To humorously inform
potential attendees of the
event’s purpose and timing
Two months prior to event –
27th
August 2016
Announce Petrescue as event
partner with images of rescue
dogs
Introduce the idea to
attendees of looking for a
rescue animal
Two months prior to the event
– 27th
August 2016
Announce Petstock as event
partner
Indicate that social media
competitions are imminent to
gain interest
2 months prior to event, two
days after Petrescue
announcement
Post profile of rescue dog and
Petrescue page and application
form
In order to gain traction for
pet profiles prior to the event
Every two days for two months
prior to event date
Create competition based on how
many shares a picture of a rescue
dog gets to win a double pass
In order to encourage event
promotion
Every fortnight leading up to
event
Create competition to post
pictures of people’s dogs in outfits
To gain promotion and
generate interest
One month prior to the event
Reminder that tickets can be pre-
purchased
To drive ticket sales prior to
the event
Every week leading up to the
event
Create competition based on how
many shares the event page can
gain
To estimate attendee numbers
and gain promotion as well as
generate interest
One month prior to the event

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SWOT AND RISK ANALYSIS
KEY FINANCIAL SECURITY AND SAFETY RISKS
Bark in the Park’s main areas of concern are the unpredictable nature of working around animals and
children, patrons consuming alcohol, and non-compliance from stallholders or vendors.
For a detailed analysis, see Appendix 4.
STRENGTHS
•Takes place during October - coinciding with Adopt a Shelter
Dog Month.
•Partnered with City of Melbourne - greater capacity for
marketing and reach
•Appeals to a wide range of demographics eg. DINKs, singles,
millenials, families with young children, teenagers, active
seniors
•People associate the event site Alexandra Gardens with
Moomba and Melbourne Festival Hub - similar demographic
•Wheelchair friendly event
•50% of Australians are dog owners/lovers
WEAKNESSES
•First time running the event, limited statistics to base
projected success rate
•Nearest parking for event is at Federation square, not in
immediate vicinity
•Working with animals - can be unpredictable
•Heavily reliant on willingness of rescue organisations to
participate in event activities.
•requires significant external infrastructure
•Relies heavily on host council workers' participation
OPPORTUNITIES
•Event becomes an annual occurrence
•Great potential for strong partnerships eg. petstock with
existing national drive
•Increased awareness of Animal Rescue organisations
•Potential increase in shelter dogs being adopted
•Potential increase in shelter dogs being fostered
•Increased funding for rescue organisations
•Greater chance of achieving high attendance - foot traffic
coming from CBD in prime location opposite Arts Centre
THREATS
• Staff cancelling - Event relies heavily on volunteer
participation
•Competition Dogapalooza
•Rescue organisations or stallholders being no-shows
•Outdoor event - solid contingency plan neccessary to
account for Melbourne's unpredictable weather
•Dogs becoming aggressive - manage by employing the
services of behaviouralists and having secure leashed and
dog play areas.
•Children potentially getting lost at event - manage by
having "lost child/lost dog"service centre/kiosk.
SWOT ANALYSIS

39
INCOME STRATEGY
INCOME SOURCE FUNDING DETAILS
TICKETS
Pre-sale tickets available online and at event
gates generating income for event staff and
rescue operations
PETSTOCK
Both in-kind and monetary benefits, major
sponsor/partner supplying competition prizes
CITY OF MELBOURNE
Major Grant – Host Council. Providing services
such as security and marketing. Providing means
for infrastructure, parking for stallholders and
rescue operations, and storage of sculptures and
event materials.
WOOLWORTHS
Sponsoring both monetary benefits and providing
materials for workshops
DOG KISSING BOOTH
Gold coin donations. All proceeds going towards
rescue operations
STALLHOLDER FEES
Paid upon signing of contract and primarily used
towards the funding of the theming and decor
FUTURE DEVELOPMENT
Three desired options and potential outcomes leading to further growth for Bark in the Park are:
 Becoming an annual event for the City of Melbourne
 Gaining a positive reputation as an event company in the philanthropic events sector
 Taking Bark in the Park to other states within Australia, in order to better the situation for
rescue dogs and find them families all around the nation.

40

39
WORK BREAKDOWN STRUCTURE

EVENT PLANNING TIMELINE
40
DURATION DEPARTMENT RESPONSIBLE Oct15 Nov15 Dec15 Jan16 Feb16 Mar16 Apr16 May16 Jun-16 Jul-16 Aug16 Sep16 Oct16 Nov16 Dec16
# INITIATION
1 Conceptualise event 15 days Event Team
2 Refine ideas 15 days Event Manager / Event Team
3 Market research 15 days Marketing team
4 Finalise event concept 30 days Event Team & City of Melbourne
5 Identify stakeholders & sponsors 15 days All Sponsors & Stakeholders
6 Venue selection 30 days Event Team & City of Melbourne
PLANNING
7 Site visits & documentation 45 days Event Manager Operations Team
8 Develop event budget 15 days Accounting Team
9 Book & confirm entertainment 30 days Event Team
10 Develop design and theme 30 days Styling Team
11 Source suppliers 45 days Event Team
12 Recruit staff & volunteers 60 days HR & Volunteer Coordination
13 Acquire funding/sponsorship 45 days City of Melbourne & All Sponsors
14 Create sustainability policy 30 days Event Team
15 Complete risk assessment 30 days Event Team & City of Melbourne
16 Acquire permits, licences & insurance 30 days Event Manager/City of Melbourne
17 Confirm stall holders 15 days Operations Team
18 Confirm rescue organisations 15 days Operations Team
19 Develop run & production sheets 30 day Event Team + Telstra
IMPLEMENTATION
20 Develop event documentation 60 days Event Manager/ Event Team
21 Finalise design and theming elements 75 days Styling Team
22 Develop social media strategy 30 days Marketing Team
23 Media release 15 days Marketing Team
23 Advertising collateral distributed 90 days Marketing team & Volunteers
24 EVENT 1 day All Stakeholders
CLOSURE
25 Social media posts 60 days Marketing Team & Stakeholders
26 Meetings with Stakeholders/Debrief 15 days Event Manager & Stakeholders
27 Develop, finalise & distribute reports 30 days Marketing Team
28 Determine/evaluate financial outcome 30 days Accounting Team & City of Melbourne

41
`
RUN SHEET
RUNNING SHEET for BARK IN THE PARK
27th
October 2016 – 10am to 5pm
Hosted by the City of Melbourne
10:00 a.m. Gates open, attendees start to arrive.
10:15 a.m. Registration for dog competitions opens
10:30 a.m. Dog Kissing Booth opens, a new rescue organisation operating every hour thereafter
10:45 a.m. Make a Chia Pet workshop
11:00 a.m. Doggy “Simon Says” game, followed by “Musical Chairs”
11:15 a.m. Art & craft workshops start, commencing every hour at quarter past the hour
11:30 a.m. Dog train starts running
12:00 p.m. Lord Mayor of Melbourne Robert Doyle’s speech and welcome
12:40 p.m. Dog race
1:00 p.m. Dr. Harry Cooper onstage to perform training tips and tricks
2:00 p.m. Dog agility course
2:30 p.m. Cooking & treat making workshop
2:45 p.m. Dog Easter Egg hunt
3:00 p.m. Photo shoot of dogs and humans in competitions
4:00 p.m. Dr. Chris Brown to present awards
4:30 p.m. Rescue dog parade
5:00 p.m. Event finishes

Event Bark in the Park Venue Address Boathouse Drive, Melbourne VIC 3004
Date Saturday 27th October 2016 Venue Contact City of Melbourne Parks & Events Coordinator
Time 0500 to 1000 Main Event Contact Jasmine Mae Broomfield - Event Manager (EM)
Pax 1500 - 2500 Primary Host/s Jasmine Mae Events for City of Melbourne
Venue Alexandra Gardens - Lawn 5/Engineers Lawn IN CASE OF EMERGENCY
Contact - Jasmine Number - 0434 519 976
Time Action Responsibilty Notes
5:00 Bump-in, Event Manager & set up team arrives EM& Bump-in Crew A Meet in front of Skate park end of the lawn
5:15 Fencing scrim, AV, staging and marquees delivered Harry the hirer
Load in from Boathouse Drive entrance Bay 1, proceed to Designated
Parking after load out
5:15 Event Briefing EM& Crew A Event & safety details provided and responsibilities allocated
5:30 Portaloos delivered and set up Natural Event Load in from Boathouse Drive entrance Bay 2
5:30 Fencing scrim to be set up Crew A Minimum 2 people per piece of scrim carried
5:30 Stage to be set up Harry the Hirer Hi vis and steel cap bootls must be worn at all times
5:30 Props and decor delivered Parti Event Decorators
Load in from Boathouse Drive entrance Bay 1, proceed to Designated
5:30 Set up marquees Harry the Hirer
Crew A to assist as necessary ie. Placing weights as each marquee is set
up
6:00 Rides bumped in and set up Action Events & Operators Enter from St Kilda rd, drive onto lawn as directed by staff
6:00 Water station delivered Splashdown Event services Enter from St Kilda rd, drive onto lawn as directed by staff
6:00 Styling and décor set up commences Parti Event Decorators EMand Crew A to assist as necessary
6:30 AV equipment set up Harry the Hirer Security to watch equipment after setup
7:00 Bins and compost bumped in City of Melbourne & Wormlovers
Dog sculpture bins and community bins to be stored with City of
Melbourne overnight.
7:00 Security and City of Melbourne personnel on site City of Melbourne City of Melbourne & security staff
7:00 Crew B and rest of event staff arrives EM& Crew B Meet in front of Skate Park end of the lawn
7:00 Stall holders arrive Stall holders, Sponsors
Load in from Boathouse drive Bays 1, 2 and 3, proceed to Designated
7:15 Event team briefing All event staff & volunteers
Staff to bring completed forms and be wearing appropriate attire and hi
visibility vests
7:30 Chalk paw print pathway, picnic zone & childrens area createdCrew B, Parti Event Decorators Liquid Chalk and stencils will be with Parti Event Decorators
7:30 Food trucks arrive Cluster Truck, Frank Wild Enter from St Kilda rd, drive onto lawn as directed by staff
7:30 Stalls and rescue booths decorated and set up Crew A Props from Parti Event Decorators
8:00 Rescue booths and Behaviourists arrive and set up EM, Underdog Trainers
Underdog Trainers Tamara and Andfrew will keep an eye out for anxious
pups during bump-in, any cars to proceed to Designated Parking after
load out
8:00
Set up ticket booth and ensure all documentation and
cash box is accounted for
EM, Crew B, Security Ensure ample change is available, security to watch ticket area and gate
8:30 Popcorn stall, Hotdog stall, and Kissing booth set up Parti Event Decorators Test to make sure all is working as it should before event commences
9:00 Coffee for staff served EM To fuel staff for the day ahead
9:00 Entertainment - sound check and set-up Harry the Hirer Ensure dog friendly stairs are stable, and competiton stage is secure
10:00 Gates Open All Staff Event Commences, all staff in position & all areas ready to go.
BARK IN THE PARK BUMP IN SCHEDULE
42
PRODUCTION SCHEDULE

43
CHECKLIST
EVENT TEAM KIT CHECKLIST
☐ Lanyards and name badges ☐ Emergency contact lists ☐ Staff and Volunteer forms
☐ Permits and Licence copies ☐ Stallholder contact lists ☐ Rescue organisation
contact lists
☐ Supplier contact lists ☐ Handouts ☐ First aid kit
☐ Dental Hygiene kit ☐ Mints or gum ☐ Hand sanitizer
☐ Contact lens solution / Saline ☐ Tissues ☐ Stain remover pen
☐ Lint Roller ☐ Charger with different
charging tips
☐ Safety Pins, Binder clips,
paper clips
☐ Hair spray ☐ Biodegradable dog poo bags ☐ Travel sewing kit
☐ Snacks and water ☐ Feminine hygiene products ☐ Sunscreen
☐ Spray deodorant ☐ Baby wipes ☐ Unscented bug spray
☐ Nail clippers ☐ Dog nail clippers ☐ Scissors
☐ Baby powder ☐ Ear plugs ☐ Nail polish remover &
cotton balls
☐ Screwdriver ☐ Pliers ☐ Lighter
☐ Pocket knife ☐ Different types of tape:
scotch, electrical, masking,
gaffers tape, double sided.
☐ Power boards, extension
cords, converters
☐ Twist ties, fishing line, cable ties ☐ Sharpies in 4 colours ☐ Measuring tape
☐ Adhesive hooks and tape ☐ Windex ☐ Paper Towels
☐ Flash drive / USB stick ☐ Torch ☐ Adhesive Velcro
☐ Batteries ☐ Tarpaulin ☐ Rope
☐ Insurance information ☐ Forms of ID ☐ Credit cards
☐ Laptop / Tablet & charger ☐ Dog treats ☐ Collapsible dog bowls
☐ Different sizes of Tupperware
containers
☐ Biodegradable large garbage
bags
☐ Spare bags and boxes,
Ziploc bags
This checklist will be used on the event day by the Event Manager and the staff and volunteers
on the event team responsible for ensuring that the kit used by both the front of house and
back of house operations teams is fully stocked and prepared for the event day, and dispensing
these items in case of any kind of scenario where these items are required.

44
CONTACT LIST
NAME POSITION COMPANY PHONE WEB ADDRESS ACCESS
INFRASTRUCTURE TEAM
Event
Contractor
Harry the
Hirer
9429 8688 www.harrythehirer.com.au ALL
AREAS
CBD Manager Splashdown
Event Services
1300 745 218 www.splashdowneventservices.com.au FOH
Event
Specialist
Natural Event 0429 426 474 www.naturalevent.com.au FOH
Head
Operator
Action Events 1800 806 253 www.actionevents.com FOH
DESIGN AND PROPS TEAM
Creative
Director
Jasmine Mae
Events
0434 519 976 www.jasminemae.com ALL
AREAS
Artistic
Director
Parti Event
Decorators
0432 822 901 www.parti.com.au ALL
AREAS
Community
Engagement
Coordinator
City of
Melbourne
9658 9658 www.melbourne.vic.gov.au ALL
AREAS
Special Project
Coordinator
Association of
Sculptors
Victoria
9853 9610 www.sculptorsvictoria.asn.au FOH
ENTERTAINMENT TEAM
AV Specialist Harry the
Hirer
9429 8688 www.harrythehirer.com.au BOH
Talent
Manager
MK
Productions
9486 9876 www.mkproductions.com BOH
Head
Behaviorist
Underdog
Training
0402 112 105 www.underdogtraining.com.au FOH

45
FAQ ATTENDEE FACT SHEET
Q. Can I attend if I don’t have a dog?
A. Of course you can! Bark in the Park is open to all respectful animal lovers, even cat people! Who knows, you may
end up with a dog after the event is over.
Q. Am I allowed to bring alcohol?
A. Yes you can! Bark in the Park is a BYO alcohol event, and as such has a $2 donation charge for each bottle or
vessel of alcohol brought in. Don’t forget to bring your esky, and have it ready to present at the entrance for security
and event staff to check.
Q. Is there parking available at the site?
A. Unfortunately, there is limited parking at Alexandra Gardens. The nearest car parking facility is behind Federation
Square which is accessible from Flinders Street. However, we do strongly encourage the use of public transport to
get to Bark in the Park, or perhaps enjoy the sunshine and make your way to Alexandra Gardens either by walking or
cycling to the event also. In terms of public transport, all trams going down Swanston Street/St Kilda Road stop in
front of the Arts centre. Alight here and make your way down the paw print pathway to Bark in the Park. See
Attendee Map for more details.
Q. How much do tickets cost?
A. You can purchase a ticket to Bark in the Park prior to the event online for $5 per adult, $2 per child or dog and $15
family pass event ticket. On the event day, tickets may also be purchased for $10 per adult, $5 per child or $20 per
family subject to the site capacity.
Q. What should I bring?
A. Bark is a plastic water bottle-free event, so make sure you bring a water bottle! If you do forget, however, Bark in
the Park merchandise will be available to purchase on the event day. Bear in mind also that this is an outdoor event,
so come prepared for all manner of Melbourne weather! Bring a hat, sunscreen, and an umbrella. And of course,
don’t forget to bring your dog!

46

47
SUSTAINABILITY POLICY
VISION
Bark in the Park’s vision for sustainability focuses on two main aims; the first being to achieve zero
waste, even improving the event site and community long after the event has finished, and bettering
the environmental, social and economic situation that has been brought about by the current
conditions surrounding shelter dogs in Victoria. This will be achieved by educating attendees about
responsible animal practices and employing dynamic eco-friendly measures when dealing with
stakeholders as well as providing interactive and creative sustainable activities throughout the event.
Image taken from www.wheeliedesigns.com.au

48
OBJECTIVES
OBJECTIVE HOW MEASURED
Recycle a minimum of 90% of all attendee
rubbish including cans, glass, plastic and
paper using the dog sculpture bins created for
the event by local artists in Victoria
Recyclable containers to de disposed of at the
event in dog sculpture bins, and waste volume to
be measured by the City of Melbourne weighing
after event
Have at least 20% of rescue dogs adopted or
fostered as a result of Bark in the Park
Keeping in contact and meeting with stakeholders
after event and gathering information to be
compiled in the event report documentation
Clear away and compost all dog waste at the
event by providing attendees with
biodegradable dog poo bags, collecting them
once filled and sending them to Wormlovers,
City of Melbourne’s worm farming partner to
be composted and used in organic farming.
Wormlovers to weigh and evaluate scale of
produce able to be generated from the organic
waste from Bark in the Park and its’ canine
attendees.
Sell at least 60% of reusable bottle sales from
Bark in the Park merchandise
Tracking sales and taking inventory of stock after
event has finished.

49
KEY STAKEHOLDERS
 Wheeliedesigns – holding online competition for who can design the best bins out of 4 age
categories. The four best designs as decided by celebrity hosts Dr Harry Cooper and Dr Chris
Brown will have their bin design printed on the organic and paper waste bins around the event
site.
 City of Melbourne – host council with a strong focus on sustainability. The grounds of Alexandra
Gardens must remain in the same or better shape than it was originally, as listed in the City of
Melbourne Reinstatement fact sheet.
 Wormlovers – City of Melbourne’s partner in organic waste disposal and allocation of worm
farms and compost facilities in the community. Bark in the Park will be supplying the worms
with valuable nutrients in the form of organic waste and dog poo in biodegradable bags.
 Splashdown Event Services – The supplier responsible for the drinking water stations available
for free water refills for use by attendees. The use of their services ensures that the use of pre-
bottled water is kept to a minimum and is discouraged by Bark in the Park.
KEY AREAS OF ENVIRONMENTAL IMPACT
AREA REDUCTION STRATEGY
WATER
The impact of water waste will be managed by the use of compostable event toilets
supplied by Natural Event, and a water refilling station supplied by Splashdown Event
Services. Patrons are discouraged from purchasing water and encouraged to bring a
reusable bottle from home or buy from Bark in the Park merchandise
WASTE
The implementation of the dog sculpture recycling bins and the green award for organic
waste bins in addition to generating use from the dog waste into compost via worm
farming for Wormlovers is Bark in the Park’s strategy to manage the impact event waste
has, and for giving back to the community and the environment.
TRANSPORT
Bark in the Park discourages patrons from driving into the city, as it is very accessible by
public transport. This will be outlined on social media, advertising, and in website posts.
ENERGY
Bark in the Park will use the smallest possible solar powered generators in order to
manage and reduce any potential wastage of energy procured at the event.

50
REGULATORY REQUIREMENTS
Bark in the Park will need to comply with the City of Melbourne’s Reinstatement Policy in regards to
leaving the grounds in a pristine and satisfactory condition post-event. It will also be subject to an
environmental audit carried out by EPA Victoria, in addition to fees applicable for transporting waste
away from the vent site to be assessed. The Event manager is responsible for providing all necessary
details to the EPA prior to the event, along with Bark in the Parks’ Sustainability Policy and objectives.
POLICY COMMUNICATION
PRE EVENT Generate and share a variety of information describing Bark in the Parks’
sustainability stance (i.e. Compostable toilets and refillable water
stations in relation to water waste) in simple, yet concise ways, such as
creating an infographic for the Facebook page or website.
DURING EVENT Create an easy to read range of signage for the dog compost area,
organic waste bins, at the event entrance and at the toilets.
Communication via social media on the day of the event also (i.e. “Don’t
forget your water bottle!”)
POST EVENT After event reporting, figures and documentation has been completed
internally, communicate the success of the event and specify units in a
relatable way (i.e. “Did you know that Bark in the Park recycled enough
cans, glass and plastic to fill the whole of Alexandra Gardens from top to
bottom?”)

51
GREEN AWARD
Bark in the Bark’s Green award is sponsored by Wheeliedesigns.com, an eco-friendly Australian
company that creates unique and customised labels for domestic and commercial waste disposal
receptacles. There are four age categories for the award including 3 – 7 year olds, 8- 13 year olds, 14 –
18 year olds and adults. Each age category can submit their bin sticker design to Wheeliedesigns.com
through their website or Facebook page, with the winner from each category getting their design
printed on an organic waste bin at Bark in the Park, in addition to receiving two double passes and a
meet-and-greet with Dr Chris Brown and Dr Harry Cooper. It is primarily aimed at increasing awareness
of sustainable practices amongst younger generations, however a category also exists for the young at
heart.

52
EASY TIPS GUIDE

53

54
APPENDIX

55

56

57

58

59

60
REGULATORY COMPLIANCE
LICENCES AND PERMITS  Event permit from the City of Melbourne
 Food trucks and vendors to obtain Statement of trade’
(SOT), required under the Food Act 1984 from
Streatrader website
 Street trading permit obtained from City of Melbourne –
covering market stalls and vendors under category –
short term street traders
 Marquee supplier to provide temporary structure siting
permit
 Temporary infrastructure siting permit required for stage,
CCB fencing, perimeter fencing and other structures
within the event grounds.
 Handbill permit obtained from the City of Melbourne at
the rate of $25 per location per day
 Promotion permit obtained by the City of Melbourne for
advertising purposes of event such as footpath decals
and chalk footprints, other collateral etc.
INSURANCES  Public Liability insurance for $20 million – covers
attendees and volunteers – Certificate of Currency
required
 Event cancellation and abandonment insurance – to be
obtained by event company
 All external operators bringing employees onsite for the
purposes of work must have a certificate of currency for
workers compensation (Worksafe Insurance).
CERTIFICATES AND
QUALIFICATIONS
 Working with children required for Event Team and
volunteers
 RSA Responsible Service of Alcohol - obtained by staff
 Security must have crowd controller license
 Stallholders, event staff, rescue operators and rides
operators must complete a Worksafe and Site induction
 Liquor licence to be obtained by temporary vendors and
submitted to City of Melbourne
INTELLECTUAL PROPERTY  PPCA licence acquired through APRA AMCOS - required
for pre-recorded background music during the event
ENVIRONMENTAL
COMPLIANCE
 Waste management compliant – additional bins hired
and subsequently emptied from external company –
application for waste collection from City of Melbourne
to be filled out by waste management company
 Waste to be compartmentalised into sections for
recyclables and non-recyclables

Jasmine Broomfield Event Major Project: Bark in the Park61
RISK ASSESSMENT MATRIX

62
HAZARD RISKS EXISTING RISK CONTROLS RISK RATING RESPONSIBLE TO
MONITOR/SUPERVISE
DOGS
ATTENDEES
FOOD VENDORS
 Unpredictable in nature
 Potential conflict with
other dogs or attendees
 Barking/whining as
noise pollution
 Crowding
 Littering
 Drunk patrons
 Not controlling their
dogs properly
 Food poisoning
 Cross contamination
 Cuts/burns/bruises
 Equipment not up to
standard
 Behavioralists and certified veterinary specialists on
site
 Designated on and off-leash areas, patrolled by
behavioralists
 Patrons advised prior to the event not to bring their
dogs if they believe they are a threat to others
 Security at entrance and exit points as well as roving
throughout event site
 All alcohol containers brought into event site are
monitored and checked at entrance to event (BYO
DONATION)
 Co-mingled recycling and general waste bins provided
throughout event
 Behavioralists on site to regulate dogs
 ISO 22000 compliant vendors hired
 Each vendor has relevant qualifications
 First aid kit a necessity to participate at event
 All equipment tagged and tested recently before event
MED (2B)
MED (C2)
LOW (2D)
Behavioralists, Vets,
Security, Event manager
Security, Event Manager,
Behavioralists
Food vendors & staff,
Event Manager.

63
MONITOR/SUPERVISE
WEATHER
ELECTRICAL EQUIPMENT
 Heatstroke/Sunstroke
 Dogs overheating
 Melbourne’s
unpredictable nature in
Spring
 Overheating speakers
causing fire
 Dogs chewing leads or
cables
 Power outage due to
short-circuit
 Coming into contact
with water
 Electrocution
 Adequate shelter provided in form of marquees and
trees at event site
 Bumping-in marquees properly, e.g. using water
weights at each point.
 Water bowls for dogs dispersed throughout event
grounds, filled at regular intervals by volunteers
 Fill-your-own drinking water stations at event – people
bringing own water bottles to fill as necessary
 Ensure all electrical equipment is tagged and tested
 Bump-in of cables – stored correctly prior to event and
assembled correctly – i.e. no “piggybacking” and
appropriate power boards used
 Cables and leads to be kept out of sight/out of the way
by use of tape and cable trays where possible
 Regulate foot traffic and lead positioning so patrons
have minimal contact with electrical equipment
LOW (2D)
LOW (2C)
Event Manager,
volunteers, dog
owners/attendees
Electrical contractors,
Event manager, Stage
Manager

64
MONITOR/SUPERVISE
AMUSEMENT RIDES
 Rides malfunctioning
 People not putting
safety belts or barriers
on
 Inappropriate age or
height for rides
 Ensure AS 3533 compliance is held by all rides
operators
 Ensuring rides are constructed correctly and safely
during bump-in
 At least 1 operator to be present at each ride at all
times
 Regulations clearly displayed at ride site e.g. Height
and age restrictions for children
MED (3D) Rides operators, Event
manager, Security.

65

66
REFERENCES
 Animals Australia 2014, the Puppy Factory Con, YouTube. Retrieved November 17, 2015, from
https://www.youtube.com/watch?v=iq2UW1FgXZk.
 Animals Australia n.d., Companion Animals Fact Sheet // Animals Australia. Retrieved October
16, 2015, from http://www.animalsaustralia.org/factsheets/companion_animals.php.
 Australian Bureau of Statistics 2013, 2011 Census Quick Stats: Victoria. Retrieved October 16,
2015, from
http://www.censusdata.abs.gov.au/census_services/getproduct/census/2011/quickstat/2?ope
ndocument&navpos=95.
 City of Melbourne Reinstatement Fact Sheet 2015. Retrieved November 13, 2015, from
http://www.melbourne.vic.gov.au/ParksandActivities/OrganisingEvents/Documents/Events_Me
lbourne_Reinstatement_Fact_Sheet_Updated_13_May_2015.pdf.
 Cool Dog Group 2015. Retrieved November 19, 2015, from
https://www.facebook.com/groups/cooldogpictures/?fref=ts.
 Doggone it: Pet ownership in Australia n.d. Retrieved November 19, 2015, from
http://roymorgan.com.au/findings/6272-pet-ownership-in-australia-201506032349.
 EPA Regulations 2012. Retrieved November 19, 2015, from http://www.epa.vic.gov.au/about-
us/legislation/regulations.
 Pinterest Board - ‘The dog fair’ 2015. Retrieved November 19, 2015, from
https://www.pinterest.com/jazmaebee/the-dog-fair/.
 RSPCA AUSTRALIA 2014, Annual Statistics. Retrieved October 16, 2015, from
http://www.rspca.org.au/facts/annual-statistics.
 Shepparton animal rescue n.d. Retrieved November 19, 2015, from
https://www.petrescue.com.au/groups/10629.
 7NEWS 2012, Animal lovers demand end to puppy farms, YouTube. Retrieved November 16,
2015, from https://www.youtube.com/watch?v=zt5J3ohNAx8.

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