My partner and I analyzed a past Sephora ad, then created a Sephora email advertisement with an offer and call-to-action in hopes of driving traffic and click-throughs to the website and the store.

1. Natalie Andrews
Jasmine Leong Email
March 8, 2013

2. AUDIENCE
•18-35 year old women
•Socially active living in
urban areas
•College/full-time job
•Middle to High Income
•Spend a lot of time getting
ready/going out
Target Audience because:
•Product use from beginning to end of Mardi Gras party
•Representing a partier/social younger women
•Likes to have fun and let loose
•Concentrated on physical appearance

3. SUBJECT LINE
Strategy: Curiosity
• Effective for:
o Loyal consumers
o Curious customers/those who have free time to
browse
• Ineffective for:
o Once-in-awhile consumers
• Could be improved by:
o Communicating content
o Mentioning Mardi Gras

4. OFFER/CALL TO ACTION
Offer: Actual products advertised; 3-day shipping; free shipping
over $50; free mini MAKE UP FOR EVER eyeliner
• Effective if consumer is:
o Leaning towards splurging on special occasion items
o Searching for similar items
o Interested in items advertised
• Ineffective if consumer is:
o Not as involved or loyal to Sephora
o Doesn’t want to spend a good amount of money on beauty
products
Call-to-Action: Purchase and create the look before Mardi Gras!
• Effective because:
o Sent out a week or a few in advance of the holiday
o “Must-Haves” creates illusion of necessity

5. CREATIVE DESIGN/COPY
Layout
•Clean, Crisp and Simple
•Product emphasized
•Zigzag pattern of content
Design
•Effective
•Vibrant colors
•Attention to product/content
Copy (Text)
•Short sentences
•Catchy and simple
•Effective and retentive

6. From: “Sephora,” to promote our brand/make us easily
recognizable
To: “Jan Ahrens,” to show brand familiarity/recognition and a
personal relationship
Subject: Trend-informative, clever, interesting;
communicates email’s content
Offer: Temporary sales promotion/discount to encourage
general store purchases & promote new additions to the
NARS spring collection
Call-to-Action: Sense of urgency through expiration date for
sale promotion

7. Content and Design
•Simple and to the point
•Color scheme with product
and brand
•Catchy sentences to retain
attention
•Positioning offer and CTA for
readers attention
•Target Audience
represented
•Multiple descriptions of
product
•Link to Sephora website
•Visuals of product