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GamificationDay 2018

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This is the presentation I showed on the GamificationDay 2018 in Cologne. So it is a presentation which you probably need the verbal information towards it...

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GamificationDay 2018

  1. 1. BRANDED GAMES @Gamification DAY Jasmin Deniz Karatas 5th Sep KÖLN
  2. 2. PLAYERS PROFILE
  3. 3. NA, KENNST DU NOCH.. ...DIESES GEFÜHL?
  4. 4. UND WO IST ES GEBLIEBEN?
  5. 5. LASS UNS EIN SPIEL SPIELEN... https://horrorgeeklife.com/2018/01/20/dead-by-daylight-jigsaw/
  6. 6. NICHT GERADE DAS! UND NUN?! WAS SOLL DAS GANZE...
  7. 7. WARUM SPIELE SPIELEN WICHTIG IST?
  8. 8. REALITYWorst game ever. Image Source: https://imgur.com/gallery/PhGtj
  9. 9. SPIELE SIND SCHON LANG ALLTAG... Source: KLEINER PERKINS
  10. 10. BUILDERS AGE 71+ BABY BOOMERS AGE 52-70 GEN X AGE 37-51 GEN Y AGE 22-36 GEN Z AGE 7-21 ALPHA AGE 7-
  11. 11. meh Generation
  12. 12. Image Source: https://www.winsightgrocerybusiness.com/exploring-shopping-habits-generation-z
  13. 13. We just need a good social media communication. This gamification thing is for kids! No ROI in it. Not a serious business tool! We just need a good TV campaign. This website thing is for kids! No ROI in it. Not a serious business tool! We just need a good website. This social media thing is for kids! No ROI in it. Not a serious business tool! 1990-2000 2000 - 2010 NOW
  14. 14. 16Image Source: https://twitter.com/realgrumpycat NO.
  15. 15. THE ROLE OF CONTENT MOTIVATION UND ENGAGEMENT NEHMEN AB UNSERE ERWARTUNGEN ÄNDERN SICH – SEHR SCHNELL WIR LEBEN IN EINER DIGITALEN WELT UND SIND MIT SPIEL AUFGEWACHSEN
  16. 16. GAME THINKING
  17. 17. Picture sources: Portal 2 Cover | D&D Picture | The Room Picture First Person Puzzle Game & Alternate Reality Game (ARG) Multiplayer Role Play Game mit Narrative und Story Digital Escape Room Game (Adventure Puzzle Game) + + GAME FRAME
  18. 18. Picture sources: Alexa Skill Icons | Picture of ECHO TECHNOLOGY | HYPE
  19. 19. YOUR BRAND STORY & NARRATIVE
  20. 20. YOUR BRAND YOUR BRAND UND DIE WELT IST OFFEN FÜR NEUES...
  21. 21. NA DANN MAL LOS, ANDERS DENKEN ?
  22. 22. WANT TO GAMIFY YOUR PROJECT? CHOOSE YOUR PLAYER JASMIN DENIZ KARATAS ASGR Gamification Chapter Lead, Accenture Interactive Jasmin.deniz.karatas@accenture.com +49 175 5767930 OLIVER TROGEMANN ASGR Gamification Manager, Accenture Interactive oliver.trogemann@accenture.com +49 175 5763454 OLCAYTO CENGIZ ASGR Gamification Manager, Accenture Interactive olcayto.cengiz@accenture.com +49 175 4517251 STEFANIE FEDER ASGR Gamification Associate Manager, Accenture Interactive stefanie.feder@accenture.com +49 173 8887829 KEVIN SCHEPANSKI ASGR Gamification Analyst, Accenture Interactive kevin.schepanski@accenture.com +49 151 11408095
  23. 23. INSERT MAIL TO CONTINUE ASGR_GAMIFICATION@ACCENTURE.COM

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