This is the presentation I showed on the GamificationDay 2018 in Cologne. So it is a presentation which you probably need the verbal information towards it...

1. BRANDED
GAMES
@Gamification DAY
Jasmin Deniz Karatas
5th Sep KÖLN

2. PLAYERS PROFILE

4. NA, KENNST DU
NOCH..
...DIESES GEFÜHL?

5. UND WO IST ES
GEBLIEBEN?

7. LASS UNS
EIN SPIEL
SPIELEN...
https://horrorgeeklife.com/2018/01/20/dead-by-daylight-jigsaw/

8. NICHT GERADE DAS!
UND NUN?! WAS SOLL DAS
GANZE...

9. WARUM SPIELE
SPIELEN WICHTIG IST?

10. REALITYWorst game ever.
Image Source: https://imgur.com/gallery/PhGtj

11. SPIELE SIND SCHON LANG ALLTAG...
Source: KLEINER PERKINS

12. BUILDERS
AGE 71+
BABY
BOOMERS
AGE 52-70
GEN X
AGE 37-51
GEN Y
AGE 22-36
GEN Z
AGE 7-21
ALPHA
AGE 7-

13. meh
Generation

14. Image Source: https://www.winsightgrocerybusiness.com/exploring-shopping-habits-generation-z

15. We just need
a good social media
communication.
This gamification
thing is for kids!
No ROI in it.
Not a serious
business tool!
We just need
a good TV
campaign.
This website
thing is for kids!
No ROI in it.
Not a serious
business tool!
We just need
a good website.
This social
media thing
is for kids!
No ROI in it.
Not a serious
business tool!
1990-2000 2000 - 2010 NOW

16. 16Image Source: https://twitter.com/realgrumpycat
NO.

17. THE ROLE OF CONTENT
MOTIVATION
UND
ENGAGEMENT
NEHMEN AB
UNSERE
ERWARTUNGEN
ÄNDERN SICH –
SEHR SCHNELL
WIR LEBEN IN
EINER DIGITALEN
WELT UND SIND
MIT SPIEL
AUFGEWACHSEN

18. GAME
THINKING

19. Picture sources: Portal 2 Cover | D&D Picture | The Room Picture
First Person Puzzle Game &
Alternate Reality Game
(ARG)
Multiplayer Role Play Game mit
Narrative und Story
Digital Escape Room Game
(Adventure Puzzle Game)
+ +
GAME FRAME

20. Picture sources: Alexa Skill Icons | Picture of ECHO
TECHNOLOGY | HYPE

21. YOUR
BRAND
STORY & NARRATIVE

22. YOUR
BRAND
YOUR
BRAND
UND DIE
WELT IST
OFFEN FÜR
NEUES...

23. NA DANN
MAL LOS,
ANDERS
DENKEN
?

24. WANT TO GAMIFY YOUR PROJECT?
CHOOSE YOUR PLAYER
JASMIN DENIZ KARATAS
ASGR Gamification Chapter Lead,
Accenture Interactive
Jasmin.deniz.karatas@accenture.com
+49 175 5767930
OLIVER TROGEMANN
ASGR Gamification Manager,
Accenture Interactive
oliver.trogemann@accenture.com
+49 175 5763454
OLCAYTO CENGIZ
ASGR Gamification Manager,
Accenture Interactive
olcayto.cengiz@accenture.com
+49 175 4517251
STEFANIE FEDER
ASGR Gamification Associate Manager,
Accenture Interactive
stefanie.feder@accenture.com
+49 173 8887829
KEVIN SCHEPANSKI
ASGR Gamification Analyst,
Accenture Interactive
kevin.schepanski@accenture.com
+49 151 11408095

25. INSERT MAIL TO CONTINUE
ASGR_GAMIFICATION@ACCENTURE.COM