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What is your business name?
Golf Butler
What makes it different fromanything else?
The Golf Butler is unique in that it enables customers to buy time. Our core business
is premium hand car washing but what sets us apart from the competition is that we
provide this service while our customers are playing golf, What makes it different
from anything else?thus buying time for the consumer. We provide a service that
allows our customers to enjoy playing golf while we take care of their day-to-day
duties.
Who is your target market?
Our target market is Melbourne’s premium golf courses and their valued members.
Our aim is to give these members incredible service that not only makes their life
easier but also allows them to enjoy playing golf and forget about mundane tasks like
washing their car. We are in service to ensure each member has the best possible
experience at the golf club.
How are you going to deliver the service/s?
To have the premium hand-car wash service on site. Its offering members a free
valet service to their members. This strategy allows us the opportunity to get to know
the customer and find out exactly what services are in demand and where we can
improve our offering to better satisfy the consumer. We will be in constant
communication with the golf club to establish how we best deliver this service to their
members and staff. Our preference would be to communicate to the member
population through the club’s website and weekly newsletters. Our intention is to
work collaboratively with the club and its members to get our product out there and to
give members complete control in communicating which additional services they
would like us to offer them.

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This document is private and confidential
What is your future plans (other services, market, apps, etc.)?
We propose to develop an app after the initial year in business. Creating an app will
allow members to log on and let us know their tee times and what services they
would like us to take care of throughout the day. This will improve our knowledge
base in providing us information on what the customer wants and when.
Our future plans will be finding ways to improve our services and relationships with
the golf courses. The Butler service will then come into play in the second year giving
our customers more opportunities to buy time e.g. by offering a gift registry, floral
arrangement a car service that picks you up and drops you off, also a dry cleaning
service to name a few. The options are endless in this department and will be driven
by consumer demand. Getting to know our customer on a one-on-one basis will allow
us to gain their feedback on where we can improve our service offering.
How do you charge them?
We would propose several options to the golf club for consideration. Firstly we would
suggest including the cost into the annual memberships giving members an
allocation of car washes each year. Another option would be to create a list of car
wash services available and offer these as a standard transaction at the pro shop or
we have a mobile eftpos machine that members can use when customers pay for
their round of golf. We would also like to establish a loyalty program that gives valued
customers a better rate and service the more they utilise the Golf Butler. As
previously mentioned, the long term goal is to create an app that will remove the
need for payment on site, instead allowing members to book their service and pay
securely online prior to arriving at the golf club.
Why are you talking to this golf club (Partnership)?:
We believe this service will overall improve the experience of playing golf for
members. Sometimes people feel a sense of guilt or stress about what they have to
do before or after playing golf. We feel that partnering with one of the most prestige
golf clubs in Victoria to provide a premium service is something that every member
will want to take advantage of. Our service will give members a feeling of luxury

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This document is private and confidential
knowing they can come to play golf and not worry about anything else during those
4-5 hours. Our mission is for our customers to unwind and enjoy those hours while
knowing that a reputable, reliable business is taking care of those important yet at
times tedious tasks. Our business exists to create a golf experience that members
will not forget.
What do you want from them?
We want to establish a relationship with the golf club and its members that is founded
on trust. We are here to provide a premium service that will improve the experience
for all members.
How are the two businesses going to partner?
We are providing the golf club with an opportunity for their members to spend and
enjoy more time at the golf club. Through offering an additional premium service to all
members, the golf club and the Golf Butler will reap the rewards of a more highly
engaged, relaxed and satisfied member base.
When do you want to start?
We would propose to commence this service in the summer of 2016
Regards
Jared Rivers