L.A. Tourism captures the diversity and razzle-dazzle of Los Angeles with Digideck

1. WWW.DIGIDECK.COM
PaigeCram,SalesMarke ngDirector-
“TheflashinessoftheDigideckisasellingpoint.Weareworkingwithmee ngplanners
andcompe ngagainstalotofotherdesna ons.TheyarelookingatPowerPoints,sothe
Digideckhelpstosetusapart.We'reusingsomethingdifferent,somethingthatcatches
people'sa en onrightoffthebat,”
-BruceMcGregor,DirectorofOpera ons
“We’reusingmorehigh-resolu oncontentandvideosthatwehaveinourlibraryand
reallyleveragingthembecausewedon’thaverestric onsonfilesizes.Wecanbepitching
alargehotelinHollywoodorUniversalStudiosdowntown,theTomBradleyInterna onal
Airport…it’saverydiversepackageandweneedtogetourmessageacross.It’sincredible
tohaveallofthoseassetsatourfingerpsandsellthevisualsideofthings.”
“Ourclientshavedefinitelytakenno ceandoursalesteamlikestheedginessthatthey'recomingin
with.PeopleremembertheDigideck…itgivesusawowfactor,”saidMcGregor.
“Nowourteamcanrespondfaster,”addedCram.“TheDigideckacceleratesourabilitytogetbackto
clientsquickly,whichgivesusanedge.Wecaneasilymakeeditsandfurthercustomiza onsonthe
flywhenneeded.
““We’restarngtoleveragetheanaly caldata.Wecanseewhichslidesarepopular.Wereallylike
theabilitytogetanemailno fica onimmediatelywhentheclientopensourDigideckandthenwe
cantrackwhatthey'relookingat,”saidMcGregor.
THERESULTS
“Thepla ormismulfaceted.WecansendaDigidecklinkwithemail.Wecanwalkthroughapresenta on
face-to-faceoronSkypeorGoToMee ng.Weuseitforourexhibitbooth.Wecanwalkintoaboardroom
andusetheapponalaptop.Theapphasbeensohelpfulbecausewehaveallthisvideocontentandit
worksanywhereandwedonothavetoworryaboutWi-Fi,youjustplugandplay.So,it'sfluid,whichmakes
itgreat,”saysPaigeCram,L.A.Tourism’sSalesMarke ngDirector.
“TheDigideckissuchastrongsalestool,it
setsusapartfromotherdesna onsrightoff
thebat,”saidMcGregor.“Wehavealarge
amountofinventorytosellandit’sadiverse
city,soweneededabe ervisualiza ontool
thatgivesustheabilitytochangeour
presenta onsonthefly.WiththeDigideck,
wecanwecanreallyeducateprospectsonthe
differentregionsofLosAngelesandthe
differentvenuesavailabletothem.”
TheDigideckisaninterac vecloud-based
pla ormusedtosharedynamicandengaging
presenta ons.Digideckpresenta onsare
moreflexible,moreengagingandrequireless
metoprepare.ItprovidesL.A.Tourismthe
abilitytoshowcaseitsnarra veinamore
compellingandconsistentmannerfromany
dedevice,atany me.
THESOLUTION
ThesalesteamatL.A.Tourismneededapresenta on
pla ormthatadequatelycapturedthebuzzand
electricitythatLosAngelesisknowntoprovide.
“PowerPointwasn'tge ngthejobdone.Our
desna onisdiverseandweneededsomethingmore
dynamictosolidifytheimpressionthatLosAngelesis
theentertainmentcapitaloftheworld.Whenyouare
reprepresen ngLosAngelesthereisahigherstandard
andahigherexpecta onforyourpresenta ons,”said
BruceMcGregor,DirectorofSalesOpera onsforL.A.
Tourism.
Asthecity'sofficialtourismmarke ngorganiza on,
L.A.L.A.Tourism’smissionistomarketandpromoteLos
Angelesasthepremiersiteforleisuretravel,mee ngs,
andconven ons.Theyarecompe ngwithdesna ons
acrosstheUnitedStates–it’sanultra-compe ve
environmentwheretheabilitytostandapartina
meaningfulwaycanmeanthedifferencebetween
winningandlosingbusiness.
LosAngelesisknownastheentertainmentcapitalofthe
worldduetothepresenceofHollywood,anabundanceof
touristandamusementa rac ons,anditsidyllicweather.
THECHALLENGE
CAPTURESTHEDIVERSITY
ANDRAZZLEDAZZLEOF
LOSANGELESWITH
THEDIGIDECK
L.A.TOURISM
CASESTUDYREPORT