Social Media Integration for large events. Using Formula 1 Racing in Montreal, QC. as an example.

1. Jared Golberg Community Marketing Manager @Jaredgolberg @5ElementEvents www.5thelementevents.com Social Media, Blogging & The Power of Viral Marketing! Formula 1 Street Party!!! #F1MTL2010

2. Welcome to the new ‘DIGITAL SPHERE!’ No More Hiding Behind Logos! The age of #BrandConversation and #Community = NEW MARKETING

3. What’s Your Pleasure? Lots of Choices! We are in a very different age of connectivity with rapid growth of digital tools everyday . 400 MILLION users are tapped into Facebook We have taken the ‘ Global Village’ and turned it into digital communities! #DigitalOverload #FML

4. TWITTER: It’s NOT About Your Lunch! Engage your community! Push your content! Lead the conversation! Without Hashtags (#), You’re #Tweeting Blind!

5. HOW to Build The F1 Community!? Creating the HASHTAG (#) #F1MTL2010 This is how anyone can Find info on F1 Montreal Via Twitter! The BUZZ starts here!

6. The BOOK of FACES: The ‘CONTENT’ Hub! LINK IT ALL TOGETHER!

7. There Are ‘THOUSANDS’ of Platforms! Connecting Platforms to Widen Your REACH

8. TOOLS: Connect F1 COMMUNITY with CONTENT! Instant content Live Events = Coverage! Instant access Push Notifications

9. LET’S PUT THIS INTO PRACTICE

10. MICROSITE: Connecting ‘All’ Platforms The Social Media HUB! A way for the F1 online community To share the full Experience! Access to the Mobile Application! Micro blogging Community: Sign in

11. MOBILE APPLICATION – Stay Connected Create an F1 MTL Mobile App LITE ! Find all F1 social networks in one place! Latest blogs from the BLOGGERS lounge! Montreal sponsored hotels & Restaurants info! Twitter Feeds with direct connection!

12. OUTDOOR CONCERT: The Kickoff! Scribble Live pulls all content Via the hashtag #F1MTL2010 and puts It into live feed! Live screens showing Tweets On Stage (including pictures: via Tweetpic )

13. OUTDOOR CONCERT: The Kickoff CKOI with Youtube and FLIP Video Will hold an on air contest for winners to be ‘Video Correspondents!’ Sit side Stage or front row, record vid and upload!

14. F1 BLOGGERS COMMUNE! The Contest! Become an F1 JOURNALIST! CHOI, Yahoo! & Wordpress sponsor the Blogger Commune! Contest for bloggers to win Access to INTERVIEW a driver Blog posted through mobile, Yahoo! Wordpress

15. FASHION SHOW / DJ / STREET PARTY Tweet requests to the DJ through the hashtag #F1MTLDJ Live screens showing Tweets On Stage (including pictures: via Tweetpic )

16. FASHION SHOW / DJ / STREET PARTY Ustream will give a live Streaming broadcast of The fashion show! Behind the scene interviews of models uploaded to Youtube Channel! Pushed through Twitter Community #F1MTL2010

17. WATCH THE RACE: CHECK IN LOUNGES Able to ‘check in’ at ‘ALL’ social media lounges on site! GPS maps to lounge locations Tips for each area once you Check in! F1 LOUNGES

19. THE THOUGHT LEADER: Creating Content & Conversation! The ability to catapult Careers & Brands!

20. Personable digital notes & video THE THOUGHT LEADER: Creating Content & Conversation! @saulcolt – Personification of digital connection! Leaves video messages in your inbox via Facebook and links to video messages via Twitter, Ustream, and Vimeo to his fans!

21. THE SAYING GOES: “ Everyone will have their 15 minutes of fame” THROUGH SOCIAL MEDIA: “Everyone has the ability to be famous to 15 people!” Find Your Worth! Your Currency! @MissRogue = Online Currency The Thought Leader!

22. Jared Golberg Community Marketing Manager [email_address] Twitter: @JaredGolberg Facebook: www.facebook.com/jaredgolberg Blog: www.jaredgolberg.com www.5thelementevents.com