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2009 The Outsourcing Institute How  can The OI help you grow your  outsourcing business ?
© 2010 The Outsourcing Institute – Confidential and Proprietary Founded in 1993, The Outsourcing Institute  is a neutral professional association  dedicated solely to outsourcing.   ,[object Object],[object Object],Largest  network of outsourcing professionals in the world Most trafficked  outsourcing website on the internet
© 2010 The Outsourcing Institute – Confidential and Proprietary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
© 2010 The Outsourcing Institute – Confidential and Proprietary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The “Go-To” Source for Buyers
© 2010 The Outsourcing Institute – Confidential and Proprietary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Buyer Demographics
© 2010 The Outsourcing Institute – Confidential and Proprietary Promotional Vehicles & Integrated Lead Campaigns Webinars,  Roadshows,  Whitepapers/Articles,  Video,  Microsites Various Vehicles provide both  Brand Exposure  and  Generate Leads
© 2010 The Outsourcing Institute – Confidential and Proprietary Suspects Prospects Leads Your BizDev Team Deals Promotions Campaigns Performance Based Campaigns Sales-Centric Campaigns Vehicle Type: Whitepapers, Video, Roadshow ________________ Microsites, Webinars ________________ Nurturing/Qualifying
© 2010 The Outsourcing Institute – Confidential and Proprietary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TPI, Equaterra, Nelson Hall, Everest, Gartner   Tier 2 Advisors/Analysts   Individual Advisors/ Consultants   Influence the Influencers
© 2010 The Outsourcing Institute – Confidential and Proprietary Why OI? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Briefing On OI Media & Promotions

  • 1. 2009 The Outsourcing Institute How can The OI help you grow your outsourcing business ?
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. © 2010 The Outsourcing Institute – Confidential and Proprietary Promotional Vehicles & Integrated Lead Campaigns Webinars, Roadshows, Whitepapers/Articles, Video, Microsites Various Vehicles provide both Brand Exposure and Generate Leads
  • 7. © 2010 The Outsourcing Institute – Confidential and Proprietary Suspects Prospects Leads Your BizDev Team Deals Promotions Campaigns Performance Based Campaigns Sales-Centric Campaigns Vehicle Type: Whitepapers, Video, Roadshow ________________ Microsites, Webinars ________________ Nurturing/Qualifying
  • 8.
  • 9.

Editor's Notes

  1. 2008 THE OUTSOURCING INSTITUTE Most Service Providers and influencers typically come to us seeking qualified leads and market awareness. We offer a variety of different mechanisms that we use in integrated initiatives that we’ll talk about in this presentation. Our goal is to help companies get into more sales conversations more of the time.
  2. 2008 THE OUTSOURCING INSTITUTE Most Service Providers and influencers typically come to us seeking qualified leads and market awareness. We offer a variety of different mechanisms that we use in integrated initiatives that we’ll talk about in this presentation. Our goal is to help companies get into more sales conversations more of the time.