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Sharing ideas for better strategy, planning and results to grow SaaS business in Japan
The Inside Sales Resource
Validation
2 Approaches to validate required ISS resources 

Marketing
Inside Sales
$$
1. How many MQLs does MKTG
generates?

2. How many Opportunities /SQLs are
needed? 

Start from Inside Sales “Resource” / Rep (EXAMPLE)

Inside Sales
8 Hours/Day

Calling 6 Hours/Day(*)

15 Minutes in average/Call(*)
 * Including call preparation times(eg.
Customer research, checking past log.) 

24 Calls/Day(*)

New Leads vs Nurture split? 50:50(*)

(*) Need to use actual historical numbers

This is the “Resource” / Rep

Marketing
Inside Sales
Marketing number(MQL) based calculation 

If we use the numbers in “Example”, 1 Rep can call…







to the new MQLs. Knowing 50% of the resource is used for nurturing leads,
240 is the maximum new MQLs that one rep can follow within a month.



Therefore, if your marketing generates 500 MQLs/M, you may
need 2 Inside Sales reps.

12 Calls/Day X 5 Days X 4 Weeks = 240 Calls/Month
Inside Sales
$$
Call
 Connect
 Appoint
 SQL

30%(*)
 20%(*)
 30%(*)

(*) Need to use actual historical numbers

480
Calls/Month

144
Connect/Month 

29
Appoint/Month

9 

SQLs/Month

If we use the numbers in “Example”, 1 Rep can generate…

ARR based calculation(Inside Sales)

Inside Sales
$$ (*) Need to use actual historical numbers

ARR = SQLs x Avg. Deal x Closing %
SQLs =
Avg. Deal x Closing %
ARR
If you need to close $100K every month from inside sales created
opportunities, you can breakdown as...

$100K ??? $25K(*) 10%(*)
$100K
???
$25K(*) 10%(*)
In this case, you need to generate 40 SQLs every month.

ARR based calculation(ARR breakdown)

Inside Sales
$$
In this case, you would need 4 Inside sales reps.

Call
 Connect
 Appoint
 SQL

30%(*)
 20%(*)
 30%(*)

480
Calls/Month

144
Connect/Month 

29
Appoint/Month

9 

SQLs/Month

SQLs = = 40
Deal Avr. x Closing %
ARR
ACV based calculation

(*) Need to use actual historical numbers

If there is a gap in inside sales HC, you need to improve somewhere in
their activities.

Marketing
Inside Sales
$$
To be healthy in this logic, marketing needs to generate…

240 MQLs x 4 Reps = 960 MQLs/Month
Healthy MQL amount

*Please note that 50% of inside sales resource are used for NEW MQL
and the ratio can be different by organizations. 

More contents are available here:
https://www.japanarr.com/
Please send your feedback to:
info@japanarr.com
Thank you for reading!

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The inside sales resource validation - Japan ARR

  • 1. Sharing ideas for better strategy, planning and results to grow SaaS business in Japan The Inside Sales Resource Validation
  • 2. 2 Approaches to validate required ISS resources 
 Marketing Inside Sales $$ 1. How many MQLs does MKTG generates?
 2. How many Opportunities /SQLs are needed? 

  • 3. Start from Inside Sales “Resource” / Rep (EXAMPLE)
 Inside Sales 8 Hours/Day
 Calling 6 Hours/Day(*)
 15 Minutes in average/Call(*)
 * Including call preparation times(eg. Customer research, checking past log.) 
 24 Calls/Day(*)
 New Leads vs Nurture split? 50:50(*)
 (*) Need to use actual historical numbers
 This is the “Resource” / Rep

  • 4. Marketing Inside Sales Marketing number(MQL) based calculation 
 If we use the numbers in “Example”, 1 Rep can call…
 
 
 
 to the new MQLs. Knowing 50% of the resource is used for nurturing leads, 240 is the maximum new MQLs that one rep can follow within a month.
 
 Therefore, if your marketing generates 500 MQLs/M, you may need 2 Inside Sales reps.
 12 Calls/Day X 5 Days X 4 Weeks = 240 Calls/Month
  • 5. Inside Sales $$ Call
 Connect
 Appoint
 SQL
 30%(*)
 20%(*)
 30%(*)
 (*) Need to use actual historical numbers
 480 Calls/Month
 144 Connect/Month 
 29 Appoint/Month
 9 
 SQLs/Month
 If we use the numbers in “Example”, 1 Rep can generate…
 ARR based calculation(Inside Sales)

  • 6. Inside Sales $$ (*) Need to use actual historical numbers
 ARR = SQLs x Avg. Deal x Closing % SQLs = Avg. Deal x Closing % ARR If you need to close $100K every month from inside sales created opportunities, you can breakdown as...
 $100K ??? $25K(*) 10%(*) $100K ??? $25K(*) 10%(*) In this case, you need to generate 40 SQLs every month.
 ARR based calculation(ARR breakdown)

  • 7. Inside Sales $$ In this case, you would need 4 Inside sales reps.
 Call
 Connect
 Appoint
 SQL
 30%(*)
 20%(*)
 30%(*)
 480 Calls/Month
 144 Connect/Month 
 29 Appoint/Month
 9 
 SQLs/Month
 SQLs = = 40 Deal Avr. x Closing % ARR ACV based calculation
 (*) Need to use actual historical numbers
 If there is a gap in inside sales HC, you need to improve somewhere in their activities.

  • 8. Marketing Inside Sales $$ To be healthy in this logic, marketing needs to generate…
 240 MQLs x 4 Reps = 960 MQLs/Month Healthy MQL amount
 *Please note that 50% of inside sales resource are used for NEW MQL and the ratio can be different by organizations. 

  • 9. More contents are available here: https://www.japanarr.com/ Please send your feedback to: info@japanarr.com Thank you for reading!