2. Perfect Hair Shampoo
Problem Statement
Perfect Hair Shampoo product offering
has experienced low sales and low
shares.
Proposed Resolution:
We need to reformulate our base Perfect Hair
Shampoo resulting in multiple product offerings
and re-launch our shampoos in more eco-
friendly packaging.
3. Project Goals
Goal for the Customer
Ensure that the needs and expectations are
met by offering a larger variety of shampoo
products
Goal for the Shareholders
Increase market shares and make the
product more profitable
Goal for the Community
Produce an eco-friendly product
4. Definition of success
Introduction of a high-quality, eco-friendly
shampoo product line that caters to the
needs and standards of all of our
customers and accomplishing 5%
increase in sales revenue and 3% increase
in vendor contracts.
5. Assumptions/Constraints
Risks:
Contracts with vendors could fall apart
Shortage of resources (manpower)
Budget
Limitations
Technology (limited high-speed internet
access in remote areas affecting ability to
receive online customer feedback)
Budget (additional funds)
Time based on Scope
6. Product Specifications
The new perfect hair shampoo line is a
new generation of shampoo designed for
many hair types: Straight, curly, colored.
The technology develop by Perfect Hair
Shampoo allows the effectiveness of a
hair care shampoo without harming
nature and healthy.
12. Change Management
The Project Manager shall be responsible
for managing all change order requests
submitted on the project in accordance
with the process.
13. Training requirements
Production team training will be needed
for:
Manufacturing
Labeling and distribution
Identifying, reporting, and appropriately
resolving issues that arise
Assessing quality control/assurance
Minimizing production waste
14. Training requirements
Marketing team training will be needed for:
Product mission, vision and positioning for
marketing campaign
Integration of data from website in Data
Warehouse
