This presentation was put together for one of my formative assignments for my Music Business degree - Influential Artist Presentation.

1. Influential Artist
Arctic
Monkeys

2. Arctic Monkeys
Playlist

3. Arctic Monkeys
• Formed in 2002.
• Released five studio albums and one live
album.
• Won 7 BRIT’s, nominated for 3 Grammy’s
& won a Mercury Prize.
• Headlined Glastonbury twice (2007 &
2013).

4. How they influenced me initially
• The “independent start-up” style.
• The use of social media.
• Band Appearance.
• Influencing the start up of my own band.

5. Zane Lowe (Key Player)
• In 2003, presented ‘Hottest new music’,
‘Hottest Record’ and ‘Masterpieces’
shows.
• Showcased and interviewed new and
upcoming artists.
• Focused on cultural impacts of records.
• Arctic Monkeys were Zane’s “Masterpiece”
record in November 2007 for their debut
album – “Whatever People Say I Am,
That’s What I’m
Not”

6. How they developed as a band
• Broke records with first album.
• Managed to impact the US with debut
album.
• Gained attention from several radio
stations.
• They developed a a “strange” name for
themselves.
• Fell into the category of “Indie Rock”.

7. How they influenced my career
• Radio
• Use of their own label – “Bang Bang”
• Drumming style
• Promotion, marketing and advertising
formats

8. Production Techniques
• Typical Independent style of production in
the early stages.
• They gave music away for free.
• ‘I Bet You Look Good On The Dance
Floor’.

9. Artic Monkey’s place in the Music
Industry
• Their rise in popularity through ‘MySpace’
reinvigorated the industry.
• Is a record label necessary straight away?

10. Questions?