SWOT Analysis
Strengths
 1. Market Share of 70% is one the main strength of PSO.
 2. Company reputation in the industrial ...
3. Untrained staff at outlets is causing inefficient services.
 4. Quality assurance is not so effective to build the imag...
2. Risk of Diversification in technology is also a key threat for PSO

   as due to new technology used in industrial sect...
Swot of pso
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Swot of pso

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Swot of pso

  1. 1. SWOT Analysis Strengths 1. Market Share of 70% is one the main strength of PSO. 2. Company reputation in the industrial sectors adds the strengths for PSO. 3. Product quality is also strength especially in industrial sector. 4. Service quality like plastic cards and non-fuel activities adds the value. 5. Distribution & Fleet network, which covers 81% country retail network, is the key edge on PSO its competitors. 6. Promotional activities add value in brand awareness and attraction of new customers. 7. Innovation like Auto Car Wash helps PSO to differentiate with its main competitors. 8. Storage capacity, which holds 80% of total storage capacity of the country, is also key advantage over its competitors. 9. Technical skills in Fleet management are another strength for PSO. 10.Visionary, capable leadership adds value to PSO strength like their NVRO operations. Weaknesses 1. Lost & Dissatisfied customers are major weakness of PSO as they are causing the perception of inefficient PSO. 2. Old retail outlets are major weakness for PSO as they are not enough capable to compete the Shell, Caltex or Total outlets.
  2. 2. 3. Untrained staff at outlets is causing inefficient services. 4. Quality assurance is not so effective to build the image of “Quality & Quantity”. Opportunities 1. Afghanistan's Market is the biggest opportunity for OMCs in Pakistan. 2. De-regularities of Oil industry in Pakistan add the opportunity to fill the deficiency in few sectors of petrochemicals markets. 3. Export Opportunities of Black Oil Products is also adding the opportunities by exporting Black Oil products, which is facing downfall due to the introduction Gas Oil. 4. Industrial & Trade growth in Pakistan is also the opportunity for PSO as they are adding revenues in Power sector that is the major customer of PSO. Threats 1. Risk of forward integration of Supplier is the key threat for PSO and other OMCs in Pakistan. As the example, the PARCO who is one of the main POL product suppliers to OMCs adopt the forward integration strategy by introducing its own OMC with its new business alliance TOTAL and named its OMC as TOTAL- PARCO.
  3. 3. 2. Risk of Diversification in technology is also a key threat for PSO as due to new technology used in industrial sector are causing decline in particular POL products. 3. Availability of 4. Substitutes in Black Oil Market are causing a solid reason for the declining trend in Black Oil Products, which is major threat for PSO.

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