3. 2
Brief Biography
B Smyth was born in Fort Lauderdale, Florida. He was discovered via YouTube after he
started posting video covers of popular songs. He first signed with MoTown Records in
2012, but later signed with RCA in 2015. We’ve taken his image which was geared originally
towards a younger teen audience, and have directed it to a more adult audience, utilizing
the sensual-vibe in his smooth R&B, hip-hop infused sound to do so.
Career Context
His career beginnings at MoTown Records lead to the production of a mixtape titled, The
Florida Files. The three tracks he’s produced with RCA, “Creep,” “Gold Wrappers,” and “Love
Killa,” have gained some following, but remain to present a challenge as well as
opportunity. Videos for each of these tracks have been released and have a significant
number of views on both VEVO and YouTube. There is a pending album release coming
from B. Smyth, but to feel out the potential success rate of the full album release, we plan
to release an EP aiming to capitalize on the existing material as well as new, but also to
increase artist appreciation. The EP release will feature the following:
● “Gold Wrappers” ft. Rick Ross
● “Love Killa”
● “Creep” ft. Young Thug
● “B Smyth 1”
● Unannounced Remix
● Unannounced Remix
The marketing plan will supplement this EP to full album release concept and we hope to
eventually align B. Smyth with those he’s often compared to, Chris Brown and Usher. We
can strategically utilize the sex appeal in his tracks to position him in the market to bring B
Smyth from the previously targeted younger audience to an older one. B. Smyth will run a
small college tour between his EP and album release dates which will then be followed by
supporting ScHoolboy Q’s European tour dates to increase artist exposure overall, both
with college students in the U.S. as well as internationals.
GOAL
Gain artist awareness through radio promo and activity, college tours and engagement,
increased social media presence, and a launch of digital campaigns.
4. 3
MARKETING OVERVIEW
We aim for him to start supporting acts in the U.S., with artists like J. Cole to build a rapport
with a larger audience. This is imperative when continuing to build a newer artist’s image.
Artist: B Smyth
Album name: TBD
Upcoming releases:
● Single “B Smyth 1”
● EP
● Single “B Smyth 2” – IG 1
● “B Smyth 2” Video
● IG 2
● IG 3
● Album
Existing tracks:
● “Gold Wrappers” ft. Rick Ross – Released on April 22: +390K streams on Spotify
● “Love Killa” – Released on February 12 (around Valentine’s Day): +700K streams on
Spotify
● “Creep” ft. Young Thug – Released December 2015 (video released January 19):
+830K streams on Spotify
Existing Assets:
● 4 press photos
● Cover art for 3 existing tracks
● One sheet
Artist Positioning:
● 23 years old, from Fort Lauderdale, Florida
● Discovered on YouTube where he uploaded covers
● Started with MoTown Records before being signed with RCA; produced The Florida
Files beforehand; produced 3 tracks with RCA
● Videos produced for all three tracks
Compared to: Chris Brown, Usher, August Alsina, Trey Songz, Jeremiah, and Tory Lanez
Target Demographic:
● Males/females
5. 4
● Ages 18-30 (College age and older)
● R&B / Urban Mainstream / Rhythm
Top Target Markets:
These are the current top target market based on where his music is currently being
listened to. When B Smyth is ready for a B Smyth Debut tour, the following cities should be
focused upon.
● New York, NY
● Los Angeles, CA
● Miami, FL
● Washington, DC
● Atlanta, GA
● Philadelphia, PA
● SF-Okland-San Jose
● Chicago, IL
● Kansas City, KS-MO
● Baltimore, MD
Promo for Single Release
Digital: Teasers / Radio: visits, blasts, tools
8/10/16 Tours Announced
8/19/16 Single “B Smyth 1” Release
8/22/16 Radio Impact (Date TBD)
9/9/16 EP Release Date - All Providers
9/15-9/22 U.S. College Tour Dates
In market promo at/around colleges
Digital: Teasers / Radio: visits, blasts, tools
10/14/16 Single “B Smyth 2” Release
10/17/16 “B Smyth 2” Video Premiere - Pigeons and Planes
6. 5
10/21-11/14 Promo / recording / filming dates within U.S.
11/4/16 Miami Pop Up Show - *Do not announce until 10/21
11/10/16 NYC Pop Up Show - *Do not announce until 11/4
11/19/16 Arrive in Helsinki Finland (Flies out of US on the 19th)
11/20/16 Tour Rehearsal
11/21-12/16 ScHoolboy Q International Tour
In market promo during tour dates
12/2/16 Album Pre-Order Launch (iTunes, Amazon, Google Play
12/9/16 IG 3 Release
12/12/16 Rick Ross FB Live Post with B Smyth
1/3/17 Pitchfork Over/Under Release
1/6/17 Album Listening Sessions in LA
Notification for Sole Session releases on socials
1/9/17 IG 4 Release
1/9/17 Creative Recreation - Sole Session Video Releases
1/10/17 Vevo :60 Release
1/11/17 Album Listening Sessions in NYC
1/20/17 Target Album “B Smyth Debut” Release Date
Resources/Social Accounts:
● Facebook: https://www.facebook.com/bsmythmusic/
● Twitter: https://twitter.com/TheRealBSmyth
● Instagram: https://www.instagram.com/bsmyth__/
● YouTube: https://www.youtube.com/user/BSmythVEVO
7. 6
MARKETING INITIATIVES
By releasing an EP prior to a full album, we capitalize on the release as well as gain more
exposure for B Smyth’s music. When it comes to the album release, we’ll maximize the
promo run with additional aspects and rely on press releases with popular hip-hip/R&B
music blogs. B. Smyth’s promotional campaign will be primarily focused on digital
presence, radio activity and appearances, as well as college exposure; by playing and
visiting colleges around the U.S., B Smyth puts himself directly into the market we are
targeting. Performing on college campuses also alludes a more personal interaction with
the audience. Following the album release, we aim for him to support another tour to
continue to gain more of a following.
Suggested Marketing Tools:
● Stickers (Cover art, socials, release info)
● Download cards (Cover Art, socials, release info, tracks)
● Lollipops (Logo on a gold wrapper, social, release info)
The tools utilized for B. Smyth would start with these three items. These items give enough
exposure and show the most versatility, as well as remain at low costs. The partner swag
bags, however, would also include custom shot glasses as well as a 1 oz bottle of B. Smyth’s
favorite liquor to give the partners a little bit more. The bags would also be branded with a
B. Smyth logo and information pertaining to releases and content.
Pop Up Shows:
11/4 Miami Pop-Up Show – Fifty Miami Ultra Lounge – W Hotel
11/10 NYC Pop-Up Show – Bowery Electric
Pop-up shows allow for more artist exposure. By posting on social accounts and promoting
during radio visits, word about the exclusive shows can be spread. Venues were selected in
collaboration with Touring and Logistics. Though the top two target markets for B. Smyth
are NY and LA, we decided upon Miami because of B. Smyth’s basis in Florida. Hosting one
at home may draw more attention than in LA. New York, on the other hand, was chosen
because it is the top target market. We wish a series of pop up shows could be
implemented, aiming to draw more fans each time, however our budget and artist
schedule did not allow for it; this idea, however could be implemented pending the success
of the album.
Release Dates:
8. 7
Our release dates we’ve chosen primarily based on the target market, college students.
Because B. Smyth is a young artist in his twenties and his genre leans toward R&B, urban
mainstream, we believe releasing content and material around the schedule of a college
student, word can spread quickly at the right time. Going back to school calls for parties
and gatherings among students; music will be played at these gathering and if B. Smyth
can be positioned on new artist lists as we hope and hold some radio airplay, we can
gather some exposure. With the album release following a long holiday break, the same
scenario can be re-imagined, but on a bigger scale with more music.
Future Opportunities/ Suggestions:
● Magnum Ice Cream Partnership: While it might be too much of a reach now,
Magnum ice cream, owned by Nestle, would keep B’s R&B vibe intact, with the name
“Magnum” which relates to his “Gold Wrappers” single, while also displaying support
from a major company.
● Video Submission Dance Contest: A social led or radio led video submission dance
contest where entrants would post a video of them dancing to one of B Smyth’s
tracks (within reason) and winner would win a “date” with B Smyth. The selection
would be based on creativity and overall talent and decided upon by a management
team or the radio producer.
● Celebrity Influence/Support: Because both of these are RCA artists, we think that
utilizing artists like Chris Brown and/or Usher as celebrity influencers could impact B
Smyth awareness generously. The credibility these two artists possess would benefit
B’s image greatly. Artists selected could post on their socials about hanging with
him, working with him, promote a new track, etc.
COLLEGE MARKETING
In-Market/OnlineMarketing Campaign
● Early January
● Posters around album release
● Targeting lifestyle accounts such as trendy clothing shops, nail salons etc along with
and hot spots/high traffic areas on campus and in their market.
● 2 week digital campaign targeting fans and potential fans of B. Smyth online
9. 8
● Reps will target fans and potential fans online on social platforms such as Facebook,
Twitter and Instagram but also focusing on blogs and other apps such as Snapchat.
Touring
● 8 Markets
● Reps will leverage their relationships with student organizations on campus or their
lifestyle accounts to provide meaningful opportunities around these dates for B-
Smyth. This could be in the form of a pop up performance, meeting kids on the
quad or have B speak to a class or organization.
● Reps will attend shows and provide demographic information and recap report
● The recaps will also include material from the show where reps used the Snapchat
filter
● Fan Testimonials - asking fans research questions regarding B. Smyth “Have you
heard of B. before? If so, where? What was your favorite song?”
● Hand to Hand Marketing (Golden Wrapper Lollipops)
TOURING & LOGISTICS
ITINERARY
PROMO TOUR SCHEDULE
CONTACTS:
REBECCA PALLADINO-MARKETING
TOM BEWKES-MARKETING
TAYLOR MCINTYRE –TOURING & LOGISTICS
NANDO WRIGHT – MANAGER
MADISON STAPELS – PUBLICITY
JANE MIKUS – PUBLICITY
CHERRIE DIAZ – PUBLICITY
ASHLEY BARCENAS -PUBLICITY
THEO TERIS – PROMO
THURSDAY, SEPTEMBER 15TH
10. 9
TALLAHASSEE, FL
3:00 pm Arrive at Florida A&M
Location: 1601 S Martin Luther King Jr Blvd, Tallahassee, FL 32307
5:00 pm Sound Check
7:00 pm B Smyth performance @ Florida A&M
10:00 pm Car to hotel
HOTEL TALLAHASSEE, FL
FRIDAY, SEPTEMBER 16TH
TALLAHASSEE, FL
1:00 pm Car from hotel to WAMN 90.5 (Florida A&M Radio)
Location: 1601 S Martin Luther King Jr Blvd, Tallahassee, FL 32307
2:00 pm Interview with Florida A&M
3:30 pm Travel from Tallahassee, FL to Miami, FL
11:00 pm Arrive at hotel
HOTEL MIAMI, FL
SATURDAY, SEPTEMBER 17TH
MIAMI, FL
1:00 pm Car from hotel to 103.5 The Beat
Location: 7601 Riviera Blvd, Miramar, FL 33023
2:00 pm Interview with The Beat
3:00 pm Car to hotel
SUNDAY, SEPTEMBER 18TH
MIAMI, FL
1:00 pm Car from hotel to WEDR 99.1
Location: 2741 N 29th Ave, Hollywood, FL 33020
2:00 pm Interview with WEDR
3:00 pm Car from WEDR to airport
5:00 pm Depart to ATL
7:00 pm Arrive in ATL
Car to hotel
HOTEL ATLANTA, GA
MONDAY, SEPTEMBER 19TH
- 22ND
OFF
FRIDAY, SEPTEMBER 23RD
ATLANTA, GA
11. 10
3:00 PM Car from hotel to Clark Atlanta University
Location: 223 James P Brawley Dr SW, Atlanta, GA 30314
5:00 pm Sound Check
7:00 pm B Smyth performance @ Clark Atlanta University
10:00 pm Car from Clark Atlanta to hotel
SATURDAY, SEPTEMBER 24TH
ATLANTA, GA
1:00 pm Car from hotel to WHTA-FM
Location: 101 Marietta St, Atlanta, GA 30303
2:00 pm Interview with WHTA
3:00 pm Car to hotel
SUNDAY, SEPTEMBER 25TH
ATLANTA, GA TO WASHINGTON, DC
1:00 pm Car from hotel to airport
2:00 pm Depart from ATL to Washington, DC
4:00 pm Arrive in ATL
Car to hotel
5:00 pm Arrive at hotel
HOTEL WASHINGTON, DC
MONDAY, SEPTEMBER 26TH
- 28TH
OFF
THURSDAY, SEPTEMBER 29TH
WASHINGTON, DC
3:00 pm Car from hotel to Howard University
Location: 2400 Sixth St NW, Washington, DC 20059
5:00 pm Sound Check
7:00 pm B Smyth performance @ Howard University
10:00 pm Car from Howard University to hotel
FRIDAY, SEPTEMBER 30TH
WASHINGTON, DC
11:00 am Car from hotel to WHUR-FM (Howard University Radio)
12:00 pm Interview with WHUR
1:30 pm Car from WHUR to hotel
SATURDAY, OCTOBER 1ST
12. 11
WASHINGTON, DC
11:00 am Car from hotel to WKYS (Angie Ang)
12:00 pm Interview with Angie Ang
1:30 pm Car from WKYS to hotel
SUNDAY, OCTOBER 2ND
WASHINGTON, DC TO NEW YORK, NY
1:00 pm Car from hotel to airport
2:00 pm Depart from Washington, DC to New York, NY
4:00 pm Arrive in New York
Car to hotel
5:00 pm Arrive at hotel
HOTEL NEW YORK, NY
MONDAY, OCTOBER 3RD
- 5TH
OFF
THURSDAY, OCTOBER 6TH
NEW YORK, NY
3:00 pm Car from hotel to CUNY Medgar Evers College
Location: 1650 Bedford Ave, Brooklyn, NY 11225
5:00 pm Sound Check
7:00 pm B Smyth performance @ CUNY Medgar Evers College
10:00 pm Car to hotel
FRIDAY, OCTOBER 7TH
NEW YORK, NY
11:00 am Car from hotel to WMEC (Medgar Evers Radio)
Location: 1150 Carroll Street, Brooklyn, NY 11225
12:00 pm Interview with WMEC
1:30 pm Car from WMEC to hotel
SATURDAY, OCTOBER 8TH
NEW YORK, NY
10:00 am Car from hotel to Power 105
Location: 1120 Ave of the Americas, New York, NY 10036
11:00 am Interview with Power 105
12:30 pm Car from Power 105 to Hot 97
Location: 395 Hudson St #7, New York, NY 10014
1:00 pm Interview with Hot 97
13. 12
2:30 pm Car from Hot 97 to airport
4:00 pm Depart New York, NY for Syracuse, NY
5:30 pm Arrive in Syracuse, NY
Car to hotel
HOTEL SYRACUSE, NY
SUNDAY, OCTOBER 9TH
SYRACUSE, NY
3:00 pm Car from hotel to Syracuse University
Location: 900 South Crouse Ave. Syracuse, NY 13244
5:00 pm Sound Check
7:00 pm B Smyth performance @ Syracuse University
10:00 pm Car to hotel
MONDAY, OCTOBER 10TH
SYRACUSE, NY
1:00 pm Car from hotel to WERW (Syracuse U Radio)
Location: 900 South Crouse Ave. Syracuse, NY 13244
2:00 pm Interview with WERW
3:30 pm Car to hotel
TUESDAY, OCTOBER 11TH
SYRACUSE, NY TO LANSING, MI
1:00 pm Car from hotel to airport
2:00pm Depart Syracuse, NY for Lansing, MI
3:30 pm Arrive in Lansing, MI
Car to hotel
HOTEL LANSING, MI
FRIDAY, OCTOBER 12TH
OFF DAY
THURSDAY, OCTOBER 13TH
EAST LANSING, MI
3:00 pm Car to Michigan State University
Location: 220 Trowbridge Rd, East Lansing, MI 48824
5:00 pm Sound Check
7:00 pm B Smyth performance @ Michigan State University
10:00 pm Travel from East Lansing, MI to Detroit, MI
11:30 pm Arrive at hotel
HOTEL DETROIT, MI
14. 13
FRIDAY, OCTOBER 14TH
DETROIT, MI
9:00 am Car to WJLB (Cheron Sanders)
Location: 633 Griswold St # 633, Detroit, MI 48226
10:00 am Interview with Cheron Sanders
11:30 am Car from WJLB to Hot 107.5 (Nate Bell)
1:00 pm Interview with Nate Bell
2:30 pm Travel from Detroit, MI to Chicago, IL
7:00 pm Arrive at hotel
HOTEL CHICAGO, IL
SATURDAY, OCTOBER 15TH
CHICAGO, IL
3:00 pm Car from hotel to Chicago State University
Location: 9501 S King Dr, Chicago, IL 60628
5:00 pm Sound Check
7:00 pm B Smyth performance @ Chicago State University
10:00 pm Car to hotel
SUNDAY, OCTOBER 16TH
CHICAGO, IL
12:00 pm Car from hotel to WCSU (Chicago State Radio)
Location: 9501 S King Dr, Chicago, IL 60628
1:00 pm Interview with WCSU
2:00 pm Car from WCSU to hotel
MONDAY, OCTOBER 17TH
CHICAGO, IL
12:00 pm Car from hotel to WGCI 107.5
Location: 142 E Ontario St # 1400, Chicago, IL 60611
1:00 pm Interview with WGCI
2:00 pm Car from WGCI to hotel
TUESDAY, OCTOBER 18TH
CHICAGO, IL
12:00 pm Car from hotel to WPWX Power 92.3
1:00 pm Interview with WPWX
2:00 pm Car from WPWX to hotel
WEDNESDAY, OCTOBER 19TH
15. 14
CHICAGO, IL TO LOS ANGELES, CA
12:00 pm Car from hotel to airport
1:00 pm Depart Chicago, IL for Los Angeles, CA
5:30 pm Arrive in Los Angeles, CA
Car to hotel
HOTEL LOS ANGELES, CA
FRIDAY, OCTOBER 20TH
OFF DAY
SATURDAY, OCTOBER 21ST
LOS ANGELES, CA
3:00 pm Car from hotel to University of Southern California
5:00 pm Sound Check
7:00 pm B Smyth performance @ University of Southern California
10:00 pm Car to hotel
SUNDAY, OCTOBER 22nd
LOS ANGELES, CA
12:00 pm Car from hotel to KPWR (Power 106)
Location: 2600 W Olive Ave #800, Burbank, CA 91505
1:00 pm Interview with Power 106
2:00 pm Car from KPWR to hotel
MONDAY, OCTOBER 23rd
LOS ANGELES, CA
12:00 pm Car from hotel to KRRL 92.3 REAL
Location: 3400 W Olive Ave #550, Burbank, CA 91505
1:00 pm Interview with KRRL
2:00 pm Car from KRRL to hotel
TUESDAY, OCTOBER 24TH
LOS ANGELES, CA
12:00 pm Car from hotel to KRRL
Location: 3400 W Olive Ave #550, Burbank, CA 91505
1:00 pm Interview with DJ HED for “Homegrown Radio”
2:00 pm Car from KRRL to hotel
WEDNESDAY, OCTOBER 25TH
LOS ANGELES, CA
12:00 pm Car from hotel to KXSC (USC hip hop radio)
16. 15
Location: 3607 Trousdale Pkwy, Los Angeles, CA 90089
1:00 pm Interview with KXSC
2:00 pm Car from KXSC to hotel
OCTOBER 26TH
– NOVEMBER 18TH
OFF
SATURDAY, NOVEMBER 19TH
- DECEMBER 15TH
SCHOOLBOY Q EUROPEAN TOUR
(See International Marketing)
A&R
For B. Smyth’s tour I chose Justin Love to open up for him. Justin is a producer/singer from
New Jersey who became famous on Instagram this past year from posting 15 second
covers. He took this fame to launch his original songs. His top song on Spotify has over
800,000 plays. His Instagram following is very strong with over 120,000 followers. I think it
can be beneficial for him to open up for B on tour and bring out his Instagram followers.
Also, his and B’s styles are similar enough to flow nicely.
I choose three potential features for B. Smyth. The first being Rick Ross because they did
so well with their initial feature I think it would be dope to have another. Next, I think Lil
Uzie Vert would be awesome because he represents the new wave of hip-hop. He also has
a very strong following that would support. Lastly, I thought Bryson Tiller could be an
amazing feature. Bryson has the ability to sing and rap which would fit perfectly on B.
Smyth’s production. Since Tiller is on our roster we could try to pull some strings to get
him on it, but if not we could fall back on Asap Ferg who would also body a feature.
17. 16
INTERNATIONAL MARKETING
Even though we’re in the early stages of promoting B. Smyth in the states, he already has
thousands of social media followers from all over the world. Our goal this year is to begin
introducing him to these markets through touring, radio sessions, and press.
Top Markets
An analysis of the sales and streams of B. Smyth’s existing releases* show that he is
performing the best in the United Kingdom, Germany, France, Sweden, The Netherlands,
and Australia. Of his over 200 thousand Facebook fans, nearly 30% are from outside of the
United States. The top 5 playlists Spotify users are discovering his music on include Spotify
Netherlands and Filtr Sweden. The primary focus of this year’s international marketing
strategy will be on major cities in the UK, Germany, Sweden, and France.
Love Killa Sales
WW: 1,826 Intl: 1,148,377
Top 5 Markets: UK (34), FR (14), CA (12), AU (7), JP (5)
Love Killa Streams
WW: 1,148,377 Intl: 355,534
Top 5 Markets: DE (71K), NL (54K), UK (41K), CA (35K), SE (20K)
Gold Wrappers Sales
Facebook Fans
Country Fans %
WW 239,523 -
INTL 69,694 29.1
BR 7,224 3.0
18. 17
WW: 1,851 Intl: 101
Top 5 Markets: UK (22), DE (17), CA (15), FR (13), JP (10)
Gold Wrappers Streams
WW: 559,305 Intl: 211,347
Top 5 Markets: UK (29K), DE (27K), NL (21K), CA (21K), FR (15K)
Creep Sales
WW: 4,924 Intl: 759
Top 5 Markets: UK (242), FR (146), CA (80), JP (73), DE (40)
Creep Streams
WW: 1,748,360 Intl: 622,781
Top 5 Markets: FR (128K), UK (108K), DE (72K), CA (49K), NL
(47K)
*Data as of 6/29/16
UK 3,229 1.3
ZA 3,106 1.3
MX 2,834 1.2
CA 2,041 0.9
Spotify Top 5 Playlists
1. Bedroom Jams - Spotify
Netherlands
2. NEW HIP HOP - Filtr
Sweden
3. HIP HOP MADE ME DO IT -
Filtr US
4. FRESH R&B - Filtr Sweden
5. Work Out - Anitta
Proposed Strategy
● Touring
○ Support the European leg of Schoolboy Q’s Blank Face World Tour
■ Successful in both domestic & international markets
■ Listeners are of a similar demographic (male and female, 18-24, college students)
■ Worked with R&B artists such as Miguel, SZA, and Justine Skye
■ Brings in listeners who would like B. Smyth’s tracks that feature Rick Ross & Young
Thug
■ Worldwide exposure with social mentions from Schoolboy Q during the tour
● Promo
○ Radio sessions in major markets during the European tour:
■ UK - BBC Radio 1xtra
■ AU - The Edge 96.ONE (96.1 FM Sydney)
■ DE - 98.8 KISS FM (Berlin)
■ FR - 92.1 MHZ Mouv’ (Paris)
■ SE - 105.9 FM The Voice of Stockholm
■ NO - 104.8 FM The Beat of Norway
● Press
○ Premiere “B. Smyth 2” music video on publications in major markets, such as:
■ UK – Complex UK
■ AU – Complex AU
19. 18
■ DE – Juice Mag
■ FR – Mouv’
■ SE – Kingsize Mag
■ NL – HipHop In Jes Moel
○ Invite UK press, bloggers/influencers to NYC listening session:
■ Complex UK
■ RWD Magazine
■ Bonafide Magazine
● Online Playlists
○ Place his upcoming singles on Spotify discovery playlists targeted towards key
markets:
■ UK - New Music Friday UK, This Is How We Do (by Spotify UK)
■ SE - Filtr Sweden, New Music Friday Sweden
■ NL - Mellow Bars, Party James (by Spotify NL)
■ DE - Urban Hits, R&B & Soul (by Filtr Germany)
■ FR - R&B Vibes (by Filtr France), Hits du Moment, Pop Urbaine
Assets Needed
● “B. Smyth 2” music video
● Upcoming EP and single covers
● Biography and press photo
International Marketing Timeline
Oct 17 “B. Smyth 2” video premiere
US – Pigeons and Planes DE – Juice Mag
UK – Complex UK FR – Mouv’
AU – Complex AU SE – Kingsize Mag
NL – HipHop In Jes Moel
Nov 19 – Dec 15 Supporting European leg of Schoolboy Q’s Blank Face World Tour
& daytime promo in major markets (see itinerary below)
Schoolboy Q Tour & Daytime Promo Itinerary (Nov. 19 - Dec. 15, 2016)
Nov 19 12 PM Arrive in Helsinki Helsinki, FI
Nov 20 3 PM – 6 PM Tour rehearsal
Nov 21 5 – 11 PM The Circus
20. 19
Location: Salomonkatu 1-3, 00100
Load in: 5 PM
Sound check: 6:30 – 7 PM
Doors: 8 PM
B. Smyth: 9 – 9:30 PM
12 – 1:30 AM Flight from Helsinki (HEL) to Oslo (OSL) 1 hr 30 min
Nov 22 12 – 2 PM 104.8 FM The Beat of Norway Oslo, NO
Location: Akersgata 45, Oslo, NO 0158
5 – 11 PM Sentrum Scene
Location: Arbeidersamfunnets plass 1, 0181
Load in: 5 PM
Sound check: 6:30 – 7 PM
Doors: 8 PM
B. Smyth: 9 – 9:30 PM
Nov 23 1 – 2 AM Flight from Oslo (OSL) to Stockholm (ARN) 1 hr
11 AM – 1 PM Spotify office visit & live session Stockholm, SE
Location: Birger Jarlsgatan 61, 4tr, Stockholm, SE 113 56
1:30 – 3 PM 105.9 FM The Voice of Stockholm
Location: Bauer Media Sweden, Gjorwellsgatan 30, 100 26
4 – 10:30 PM Globens Annex
Location: Globentorget, 12127
Load in: 4 PM
Sound check: 6:30 – 6 PM
Doors: 7:30 PM
B. Smyth: 8:30 – 9 PM
Nov 24 12 – 1:10 AM Flight from Stockholm (ARN) to Copenhagen (CPH) 1 hr 10 min
4:45 – 5 PM Shuttle from hotel to venue 15 min
Falconer Salen Fredericksburg, DK
Location: Falkoner Alle 7, 2000
Load in: 5:00 PM
Sound check: 6:30 – 7 PM
Doors: 8 PM
B. Smyth: 9 – 9:30 PM
Nov 26 12 – 12:15 AM Shuttle from venue to airport 15 min
21. 20
1 – 4:30 AM Flight from Copenhagen (CPH) to Hamburg (HAM) 3 hr 30 min
6 PM – 12 AM Docks Hamburg, DE
Location: Spielbudenpl. 19, 20359
Load in: 6 PM
Sound check: 7:30 to 8 PM
Doors: 9 PM
B. Smyth: 10 – 10:30 PM
Nov 26 1 to 3 AM Flight from Hamburg to Warsaw 2 hr
5 – 11 PM Progresja Music Zone Warsaw, PL
Location: UI. Fort Wola 22, 01-258
Load in: 5:00 PM
Sound check: 6:30 – 7 PM
Doors: 8 PM
B. Smyth: 9 – 9:30 PM
Nov 27 1:30 – 3 AM Flight from Warsaw to Berlin 1 hr 30 min
1 – 3 PM 98.8 KISS FM Berlin, DE
Location: Grunewaldstra ße 3, 12165
5 – 11 PM Astra Kulturhaus
Location: Revaler Str. 99, 10245
Load in: 5:00 PM
Sound check: 6:30 – 7 PM
Doors: 8 PM
B. Smyth: 9 – 9:30 PM
Nov 28 1 – 2:45 AM Flight from Berlin to Paris 1 hr 45 min
Nov 29 1 – 3 PM 92.1 MHz Mouv’ Paris, FR
Location: 16 Avenue Pres Wilson, 75016
5 – 11 PM Zenith
Location: 211 Avenue Jean Jaures, 75019
Load in: 5:00 PM
Sound check: 6:30 – 7 PM
Doors: 8 PM
B. Smyth: 9 – 9:30 PM
Nov 30 1 – 2 AM Flight from Paris to Geneva 1 hr
2 – 3 AM Shuttle from hotel (Geneva) to venue (Lausanne) 1 hr
22. 21
Les Docks Lausanne, CH
Location: Avenue de Sevelin 34, 1004
Load in: 4 PM
Sound check: 6:30 – 6 PM
Doors: 7:30 PM
B. Smyth: 8:30 – 9 PM
11 – 12 AM Shuttle from venue to hotel 1 hr
Dec 01 8 AM – 12 PM Shuttle from Geneva to Nimes 4 hr
Paloma Nimes, FR
Location: 250 Chemin de l’Aerodrome, 30000
Load in: 5:00 PM
Sound check: 6:30 – 7 PM
Doors: 8 PM
B. Smyth: 9 – 9:30 PM
Dec 02 11 PM – 2:15 AM Shuttle from Nimes to Nice 3 hr 15 min
10 – 11:15 AM Flight from Nice to Zurich 1 hr 15 min
4 – 10 PM Komplex 457 Zurich, CH
Location: Hohlstrasse 457, 8048
Load in: 4:00 PM
Sound check: 5:30 – 6 PM
Doors: 7 PM
B. Smyth: 8 – 8:30 PM
Dec 04 12 – 1 AM Flight from Zurich to Luxembourg City 1 hr
3:30 – 4 PM Shuttle from hotel to venue 30 min
4 – 10 PM Rockhal Esch Sur Alzette, LU
Location: Avenue du Rock’n’roll 5 4003
Load in: 4:00 PM
Sound check: 5:30 – 6 PM
Doors: 7 PM
B. Smyth: 8 – 8:30 PM
Dec 05 12 – 3 AM Shuttle from Esch Sur Alzette, LU to Frankfurt, DE 3 hr
Dec 06 5 – 11 PM Gibson Frankfurt, DE
Location: Zeil 85-93, 60313
Load in: 5:00 PM
23. 22
Sound check: 6:30 – 7 PM
Doors: 8 PM
B. Smyth: 9 – 9:30 PM
1 – 3:15 AM Shuttle from Frankfurt to Cologne 2 hr 15 min
Dec 07 5 – 11 PM Live Music Hall Cologne, DE
Location: Lichtstraße 30, 50825
Load in: 5:00 PM
Sound check: 6:30 – 7 PM
Doors: 8 PM
B. Smyth: 9 – 9:30 PM
12 – 3 AM Shuttle from Utrecht to Cologne 3 hr
Dec 09 4 – 11 PM TivoliVredenburg Utrecht, NL
Location: Vredenburgkade 11, 3511 WC Utrecht
Load in: 4 PM
Sound check: 6:30 – 6 PM
Doors: 7:30 PM
B. Smyth: 8:30 – 9 PM
1 – 2:15 AM Flight from Utrecht to Manchester 1 hr 15 min
Dec 11 4 – 11 PM Manchester Academy Manchester, UK
Location: Moss Ln E, Manchester M14 4PX
Load in: 4:00 PM
Sound check: 5:30 – 6 PM
Doors: 7 PM
B. Smyth: 8 – 8:30 PM
1 – 2:05 AM Flight from Manchester to Glasgow 1 hr 5 min
Dec 13 4 – 11 PM O2 ABC Glasgow Glasgow, UK
Location: 300 Suchiehall St, Glasgow G23JA
Load in: 4:00 PM
Sound check: 5:30 – 6 PM
Doors: 7 PM
B. Smyth: 8 – 8:30 PM
1 – 2:20 AM Flight from Glasgow to London 1 hr 20 min
Dec 14 11 AM – 2 PM BBC Radio 1xtra Charlie Sloth London, UK
Location: BBC Maida Vale Studios, Delaware Rd, W9 2LG
24. 23
4 – 11 PM O2 Academy Brixton
Location: 211 Stockwell Rd, London SW9 9SL
Load in: 4:00 PM
Sound check: 5:30 – 6 PM
Doors: 7 PM
B. Smyth: 8 – 8:30 PM
1 – 3:30 AM Shuttle from London to Birmingham 2 hr 30 min
Dec 15 4 – 11 PM O2 Institute Birmingham Digbeth, UK
Location: 78 Digbeth, High St, Birmingham B5 6DY
Load in: 4:00 PM
Sound check: 5:30 – 6 PM
Doors: 7 PM
B. Smyth: 8 – 8:30 PM
Dec 16 1 PM Flight from Birmingham (BHX) to NYC (LGA)
Estimated Expenses
SCHOOLBOY Q TOUR NYC LISTENING SESSION GUESTS
CREW WAGES 5,400 TRANSPORTATION 5,000
PER DIEMS 1,620 HOTELs 2,000
PRODUCTION 2,500 LISTENING SESSION TOTAL 7,000
TRANSPORTATION 15,000
HOTELS 6,750 TOTAL INTL EXPENSES 39,270
OTHER TOUR EXPENSES 1,000
TOUR EXPENSES 32,270
25. 24
URBAN PROMOTIONS
Theo Teris - Urban Promotions
B Smyth
Tallahassee: September 15th - Florida A&M University (Performance)
September 16th
– Interview with WAMN 90.5 (Florida A&M Radio)
Miami: September 17th
– Interview with 103.5 The Beat (Miami)
September 18th
- Interview with WEDR 99.1
Atlanta: September 23rd - Clark-Atlanta University (Performance)
September 24t
- Interview with WHTA-FM
September 25th - Spelman College (optional)
Washington, DC: September 29th - Howard University (Performance)
September 30th
– Interview with WHUR-FM 96.3 (Howard University)
October 1st
– Interview with WKYS 93.9 (Angie Ang)
New York City: October 6th - CUNY - Medgar Evers University (Performance)
October 7th
– Interview with WMEC (CUNY – Medgar Evers radio)
October 8th
– Afternoon Interview with Hot 97 and morning Interview with
Power 105 October 9th - St. Johns University (optional)
Syracuse, NY: October 9th - Syracuse University (Performance)
October 10th
– Interview with WERW (Syracuse University)
Detroit: October 13th - Michigan State Unviersity (Performance)
October 14th
– Interview in morning with WJLB-FM (Cheron Sanders)
Afternoon with Hot 107.5 (Nate Bell)
Chicago: October 15t - Chicago State University (Performance)
October 16th
– Interview with WCSU (Chicago State University Radio)
October 17th
– Interview with WGCI 107.5
October 18th
– Interview with WPWX Power 92.3
Los Angeles October 21st - USC (Performance)
October 22nd
– Interview with KPWR (Power 106)
October 23rd
– Interview with KRRL 92.3 REAL
October 24th
– Interview with DJ HED (Homegrown Radio)
October 25th
– Interview with KXSC (USC hip hop radio)
26. 25
Contests:
Atlanta, Miami, New York City, and Detroit
Most likes for #BSmythContest on instagram video wins lunch/date with B Smyth and two free
tickets to see B Smyth (upcoming concert) and a signed album of B Smyth. Contest will start 4-5 days
before he’s at the radio station. Twitter page and FB page will be used to market contest.
Other Cities
23rd callers (his age) win two free tickets to meet and greet B Smyth and a signed album of B Smyth
Rotation - Work with regionals in their respective markets to make sure the “spins” of B Smyth’s
new single is progressing and is being played throughout the country. It’s the rollout and launching
pad for new project
BRAND PARTNERSHIPS
Goal: To increase B. Smyth’s exposure by partnering with a variety of products and companies that
can ultimately create a natural and organic fit with the artist’s personality and demographic.
Key Partners:
· Creative Recreation
· Lyft
· Red Bull
· Automobile company
· Clothing (jeans, watches, etc.)
· iPhone App (Friendable)
· Energy drink (Hype, V-Power, Tilt, etc.)
Current Analysis: According to NextBigSound.com, B. Smyth has a moderate audience reach with
a moderate audience engagement. His metric trend is slowing and his artist social stage is
established.
· Top country: United States
· Audience: 62% Female, 38% Male
Proposed Solution: Solidify partnerships with the “Key Partners” listed above to generate content
and broaden B. Smyth’s audience reach and increase his metric trend.
Measurement/Evaluation: Other than solidifying opportunities with various brands to be
incorporated in B. Smyth’s music videos, pop-up shows and album release parties, we think it is
27. 26
crucial for the artist to establish a partnership with a brand who’s demographic is similar to that of
B. Smyth’s. Therefore, we decided to reach out to Los Angeles-based shoe company Creative
Recreation. Creative Recreation was established in 2002 and was the “first to create and market
versatile footwear that could easily transition between casual and more formal environments.”
Creative Recreation has worked with an array of influencers, such as music, sports and acting,
therefore appealing to a wide demographic with a strong distribution network. Not to mention,
Creative Recreation is carried by multiple channels and price points, including Barneys, Nordstrom
and Journeys. In addition to the shoes themselves, Creative Recreation has an acoustic series,
#CRSoleSessions, which features intimate performances by today’s talented musicians. Sole
Sessions are open to all organic fits, but work mostly with urban/R&B soul singers. Lastly, most Sole
Sessions contain two to three songs per artists, with one of the songs usually being a cover.
Considering a major part of B.’s success originated from singing covers on his YouTube channel, a
CR Sole Session opportunity would be fitting to B. Smyth’s image.
● Components of this partnership will include B. Smyth featured on:
o CR Sole Sessions YouTube Channel
❏ B. Smyth will perform two to three songs, one of which will be a cover of another
artists (possibly Drake).
o CR as a Lifestyle
❏ B. Smyth will wear Creative Recreation shoes in his next music video/on-stage while
performing.
● Other Potential Opportunities:
o Lyft
❏ During B. Smyth’s Miami Pop Up show, any attendee who arrives to the venue by
means of Lyft will receive a free drink. Also, the event will provide Lyft discount
promotion cards to new riders by applying the code “BSmyth”.
● Possible Beverage Partnerships:
o Red Bull
❏ During B. Smyth’s NYC Pop Up show, mixed Red Bull drinks will be served. Though
Red Bull is known to stray away from “overbranding” themselves, we will offer the
company an opportunity for B. to promote the drink on his socials.
❏ Ex.: B. Smyth will Instagram a photo of himself with a Red Bull in hand while on
stage.
o Hype, V-Power, Tilt, etc.
❏ Hype Energy was featured in French Montana’s “Figure It Out” video featuring Kanye
West and is extending their partnership with Sahara Force India (a Formula One
racecar team), with Hype branding located inside of the rear wind end plate and on
the drivers suits.
28. 27
❏ Hype, as well as the other energy beverages listed, are constantly sponsoring
events/performances. Therefore, these drinks can be integrated in tastemaking
events, album release parties, playback events, etc.
● Other Potential Brands:
o iPhone Applications
❏ Seen in Fifth Harmony’s “All In My Head” video, the app called Friendable, which
helps people make, meet and connect with friends in their general location, is an
example of something that could be incorporated in one of B.’s upcoming videos.
DIGITAL MARKETING
Objective
Construct and increase B. Smyth’s online presence through promotion built around his two single
releases, touring, and full album release. Use live promotion on platforms to build awareness and
excitement around performance dates and release dates, appealing to fans in the U.S. and
internationally; ultimately to relay promotion and attention to the full album release.
The B. Smyth splash page will be launched on the day of the first single release, containing social
links and assets; then will also feature pre-order links once the pre-order phase begins. This page
will be launched as a full website on the day of the album release.
Key Dates
Date Marketing Activity Digital Marketing
8/10/16 Tour dates announced and posted on
Facebook/BandsInTown
Ad-mat released
8/19/16 Single (1) release Launch splash page
9/2/16 EP release - Spotify Premiere Re-brand splash page
9/9/16 EP Release - all providers Followback spree, hashtag
takeover
10/14/16 Single (2) release Lyric video release
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11/4/16 Miami pop-up show (do not announce) - Fifty Miami
Ultra Lounge - W Hotel
Periscope broadcast day of /
before show
11/5/16 Usher’s New Look Foundation event - Atlanta, GA #BSmyth4UNL blast
11/10/16 NYC pop-up show (do not announce) - Bowery
Electric
Periscope broadcast day of /
before show
12/9/16-
1/20/17
Album pre-order launch Re-brand splash page
1/13/17 Album release (Spotify only) Website launch
1/20/17 All providers album release Continue building web
presence around album
Budget
● $20,000
○ SEM/SEO (ad creation, etc.)
○ Pre-roll for YouTube/VEVO
○ Geo-Targeted Facebook ads per market across tour
● $9,550
○ New website design costs
○ Contest prizing throughout Phase 1 album cycle
● $450
○ snapchat geo-filters across college tour
Social Networks
● Facebook - @bsmythmusic
● Twitter - @TheRealBSmyth
● Instagram - @bsmyth__
Song Total Views (as of 8/1/16)
Gold Wrappers 121,388
Creep 3,350,335
Love Killa 329,909
30. 29
Facebook Analysis:
Key Demographics:
● Women - ages 18-24 accounts for 41% of B. Smyth’s Facebook following.
● Men - ages 18-24 accounts for 13% of B. Smyth’s Facebook following.
Key Cities:
● New York City: 5,354 likes
● Chicago: 3,942 likes
● Memphis: 2,279 likes
● Milwaukee: 2,201 likes
● Houston: 1,897 likes
Post Reach:
31. 30
SOCIAL COMP -
8/1/16
Verse Simmonds B. Smyth Bryson Tiller
Twitter 41,704 followers 71,397 followers 971,748 followers
Facebook 29,583 likes 239,487 likes 1,009,248 likes
Instagram 76,306 followers 84,800 followers 2.7 million followers
Vevo Channel 42,656 subscribers 105,079 subscribers 853,554 subscribers
Bryson Tiller is a smooth R&B artist who also has skill in rap and hip-hop; he has a much bigger
following and presence than B. Smyth and is more established. Verse Simmonds is an R&B artist
that appeals to a hip-hop and pop crowd as well; he is less established and has a less broad
presence than both B. Smyth and Bryson Tiller.
8/10/16
● Tour dates announced and posted on Facebook tour dates page, bandsintown.com, and
splash page
○ Geo-target promotional posts to each city on day of show
○ Hashtag takeover on Twitter #YearOfTheStorm at each show
○ Snapchat filters at each show
32. 31
○ Behind the scenes snapchat story - each show
○ Behind the scenes on Periscope - day of show
■ A personal live broadcasting platform linked with twitter (think: Facebook
Live)
● 1st single release
○ 15-second teasers on all platforms starting from 8/9 up until release
8/19/16
● 1st single release date
○ Lyric video release on 8/20/16
○ Triller promotion (pending deal finalization)
■ App that allows users to make videos of themselves lipsynching to artists’
songs who offer their music to Triller. Used mostly for Hip-hop/R&B and Pop.
■ B. Smyth Triller music video competition - win a skype call with B Smyth.
■ Quite popular among the 18-24 (and younger) demographic
■ Triller is a great platform for urban music
9/2/16
● EP release date (Spotify Only)
○ Snapchat stories from B. Smyth on release day
9/9/16
● EP release date (All providers)
○ Continue teasers and cuts of EP tracks
○ Twitter hashtag takeover
○ Twitter followback spree each week leading up to EP release
10/14/16
● 2nd single release date
○ Lyric video release on 10/15/16
11/4/16
● Miami pop-up show (do not announce)
○ Fifty Miami Ultra Lounge - W Hotel
○ Social media blast on all platforms
○ Promotional posts geo-targeted to Miami / Dade County / Ft. Lauderdale area
11/5/16
● Usher’s New Look Foundation event
○ Atlanta, GA
○ B. Smyth to give motivational speech & mini-concert to UNL students
○ Hashtag: #BSmyth4UNL
○ Potentially bring Usher’s fanbase over to B. Smyth
○ Social media blasts on all platforms by:
33. 32
■ B. Smyth
■ UNL students
■ UNL official accounts
■ Usher himself
■ Total potential reach = 63.5 million people
11/10/16
● NYC pop-up show (do not announce)
○ Bowery Electric
○ Promo posts geo-targeted to NYC area
12/9/16 - 1/20/17
● Album pre-order launch
○ Geo-targeted promos scattered throughout pre-order period
12/12/16
● FB Live - Rick Ross or Usher Interviews B. Smyth
1/10/17
● 60-seconds with B. Smyth
○ Interview segment with artists - speed interview with of-the-wall questions. Will drive
public awareness in promotion for album
1/13/17
● Album release - Spotify only
1/20/17
● Album release - all providers
● Geo-targeted social-media promotion across platforms
1/20/17
● Continue to drive promotion after release
● Digital ads - also targeted on Facebook
● Drive SEO
Partner Activation
● Twitter
○ Twitter Q&A
■ Interview with established artist: Usher, Rick Ross (feat. on Gold Wrappers)
● Facebook
34. 33
○ Facebook live Q&A featuring special guests
■ Launch on pre-order date
■ On a weekly basis leading up to album release, B Smyth will host a live
streaming Q&A with fans on his Facebook page
■ Pre-promote across all web properties and fans can submit questions using
hashtag #AskBSmyth
■ B. Smyth will have at least one special guest available for one of the
Facebook live streams relevant to the new album
● Triller
○ Pending deal finalization, we will have a contest where users will post videos of their
Triller recordings of the chorus of “Gold Wrappers” to Twitter and Instagram. Winner
will get to have a Skype call with B. Smyth as well as tickets to his next college tour
performance
■ Musical.ly serves same demographic as Triller, but Triller is better for urban
music
■ Deal already in place with Musical.ly
● VEVO
○ 60-seconds
■ Interview segment with artists - speed interview with off-the-wall questions.
Will drive public awareness in promotion for album and further the artist’s
relationship with the partner
● Complex
○ Shoe Shopping
■ Video segment in which celebrities interview with Complex’s Joe La Puma
while looking through sneaker collections and discussing them. We would
work with publicity to get him featured on the segment.
■ Effective for B Smyth’s hip-hop / R&B demographic
For further information, please contact:
Mitch Siemens| mitch.siemens.intern@sonymusic.com
Chental-Song Bembry| chental-song.bembry.intern@sonymusic.com
PUBLICITY
35. 34
B. SMYTH PRESS PLAN
ABOUT B. SMYTH
The 23 year-old Fort Lauderdale, FL native got his start performing covers of various popular
tracks from artists like Usher, Trey Songz and Miguel and posting the videos on YouTube. The
performances helped B. Smyth garner millions of views as well as notoriety. Since his emergence
in 2013, he has worked with the likes of 2 Chainz and Future, among others. The talented singer
has since been profiled by a variety of outlets including Teen Vogue, Complex, VIBE and The Source
and more.
The Objective
Our ultimate goal is to position B. Smyth as the next breakout R&B crooner and heartthrob. The
overarching press angle will focus on B. Smyth’s transformation from a young Floridian YouTube
star to R&B’s newest need to know singer/songwriter. We hope to expose B. Smyth’s personality
in video interviews in order to improve his engagement with fans and increase his overall
popularity in the press. By also promoting B. Smyth’s talent and music in these features, his
public image will be established as that of a dancer, sensual lyricist and personable artist that
prioritizes connecting with fans.
PRINT/ONLINE PRESS TARGETS
Secure in-book and online features/content premieres with the following outlets, including but
not limited to:
Music/Industry/Tastemaker:
● Billboard
● Buzzfeed
● Complex
● Consequence of Sound
● Earmilk
● The FADER
● Noisey.com
● NPR Music
● Pigeons & Planes
● Pitchfork
● Rolling Stone
● Stereogum
● SPIN
● UPROXX
● VICE
● Vulture
Hip-Hop/RnB Outlets:
● Global Grind
● HipHopDX.com
● HotNewHipHop.com
● Hypebeast
36. 35
● Mass Appeal
● OkayPlayer
● Rap-Up
● Rap Radar
● Rap Wave
● Rated RnB
● Singersroom
● The Source (Get To Know)
● ThisIsRnB
● XXL
Mainstream Entertainment/News:
● Associated Press
● Entertainment Weekly
● HuffingtonPost
● New York Magazine
● New Yorker
● People
● Slant
● Time
● US Weekly
Fashion & Lifestyle:
● FLAUNT
● GQ
● Highsnobiety
● Interview Magazine
● NYLON/NYLON Guys
● PAPER
Top News Sources:
● Los Angeles Times
● New York Post
● New York Times
● Time Out NY
● USA Today
● Wall Street Journal
TV
Secure a major TV performance during the week of the album release - targets include:
Late Night TV
● Conan
● Jimmy Kimmel Live!
● Late Late Show with James Corden
● Late Night With Seth Meyers
● Late Show with Stephen Colbert
37. 36
● The Tonight Show With Jimmy Fallon
● Watch What Happens Live
Daytime TV
● Live with Kelly and Michael
● The Ellen DeGeneres Show
● The Real
● The Steve Harvey Show
● The Talk
● The View
● Wendy Williams Show
Morning TV
● Good Morning America
● TODAY Show
Media Appearances and Placements
Television
After B. Smyth establishes himself as an artist and gains popularity, our targets for his television
appearances are:
● The Tonight Show Jimmy Fallon
● The Late Late Show With James Corden
● The Ellen Degeneres Show
B. Smyth would be a particularly great fit for The Tonight Show considering Fallon’s
impressive social media presence with over 42 million followers on Twitter and viral
online segments. This Internet-based following translates into a relatively younger
audience for the show, making for a good fit with our target demographic for B.
Smyth as males and females 18+ (college aged and above). Artists musically similar
to B. Smyth have been featured on The Tonight Show, namely Usher and Chris
Brown.
Similarly, James Corden reaches a huge online audience through his Carpool
Karaoke YouTube series. Since episodes of Carpool Karaoke are most successful
with celebrity figures who have distinctive personalities, B. Smyth’s charisma and confidence
would make him a good candidate after gaining more popularity. In addition, the series was
recently purchased by Apple Music, meaning B. could incentivize the company to feature him by
the prospect of introducing a new audience to the burgeoning music platform.
Daytime television generally reaches an older demographic than we are targeting
for B. Smyth, but his passion for dance would be a fitting topic on The Ellen
38. 37
Degeneres Show. We could pitch a segment where B. Smyth teaches Ellen a signature move from
one of his recent videos in additional to a musical performance.
Print & Online
Since B. Smyth is still fairly unknown, our first goal is to solidify his presence on popular hip-hop
and R&B outlets. Once he progresses in his career, we will broaden to other outlets that are not
genre limiting.
Our target outlets include but are not limited to: XXL, HotNewHipHop, HipHopDX, Mass Appeal,
ThisIsRnB, and Singersroom. We also plan on targeting tastemaker and music outlets such as:
Complex, Pigeons & Planes, Noisey, Vulture and Pitchfork. A more complete listing of target
outlets is included in the press plan.
Below are press opportunities to pitch in the future.
We plan to have B. Smyth host a group dance lesson in his hometown
of Fort Lauderdale, FL potentially at the local high school. This event
will be pitched to the South Florida Sun Sentinel as well as to The Source,
which would handle the recording of a video and online posting. This
event would provide B. Smyth the opportunity to showcase his dancing
ability as well as engage with fans from his neighborhood. With a
weekly circulation of over 106,000, the South Florida Sun Sentinel would
offer a substantial platform for exposure in his home state.
Since B. Smyth is known for covers on his social media
accounts, we plan to pitch an exclusive cover to Pigeons & Planes. This
will benefit the outlet by driving traffic to the site as well as drawing
attention to the covers B. Smyth has previously posted. Pigeons & Planes has posted artist covers
in the past, including those performed by Haim, Ellie Goulding and
A$AP Rocky.
The Vanity Fair Young Hollywood Party is an event in Los Angeles
that is attended by many celebrities and social media influencers. A
performance at the event would be great exposure for B. Smyth,
especially considering its heavy press coverage already. The attendees,
both celebrities and press, would be introduced to B. Smyth’s music and
personality.
39. 38
Press Releases
Part of our responsibility is to create press releases that are blasted to outlets after new artist
material is dropped. These will be completed following the single release, video release, album
release, charting announcement for the album and tour announcement. Each release concludes
with B. Smyth’s social media information as well as contact information for our publicity team.
This facilitates regular communication between RCA and any given outlet to ensure coverage.
B. SMYTH RELEASES NEW TRACK “GOLD WRAPPERS”
FEAT. RICK ROSS
40. 39
CLICK HERE TO LISTEN
(New York, NY – April 22, 2016) Up and coming R&B crooner B. Smyth releases his brand new
single “Gold Wrappers” feat. Rick Ross today. Click here to listen. The sleek new track is a follow
up to “Lova Killa” and precedes the release of his album early next year.
In support of “Gold Wrappers” feat. Rick Ross, B. Smyth will be announcing a college tour set to
launch later this year.
The 23 year-old Fort Lauderdale, FL native got his start performing covers of various popular
tracks from artists like Usher, Trey Songz and Miguel and posting the videos on YouTube. The
performances helped B. Smyth garner millions of views as well as notoriety. Since his emergence
in 2013, he has worked with the likes of 2 Chainz and Future, among others. The talented singer
has since been profiled by a variety of outlets including Teen Vogue, Complex, VIBE and The Source
and more.
Listen to “Gold Wrappers” feat. Rick Ross: http://smarturl.it/cGoldWrappers
Buy/Stream "Gold Wrappers" feat. Rick Ross:
Apple Music: http://smarturl.it/iGoldWrappers
Amazon: http://smarturl.it/aGoldWrappers
Google Play: http://smarturl.it/gGoldWrappers
Spotify: http://smarturl.it/sGoldWrappers
For the latest on B. Smyth, please visit:
41. 40
Facebook: https://www.facebook.com/bsmythmusic
Twitter: https://twitter.com/TheRealBSmyth
Instagram: https://www.instagram.com/bsmyth__
YouTube: https://www.youtube.com/user/BSmythVEVO
For press photos, cover art and more please visit: https://rcarecords.com/artist/b-smyth/
For more information please contact:
Ashley Barcenas | Ashley.barcenas@rcarecords.com
Cherrie Diaz | Cherrie.diaz@rcarecords.com
Jane Mikus | Jane.mikus@rcarecords.com
Madison Stapels | Madison.stapels@rcarecords.com
###
B. SMYTH TO HEADLINE THE “GOLD WRAPPERS COLLEGE
TOUR” THIS FALL
42. 41
(New York, NY – August 10, 2016) – R&B crooner B. Smyth will headline an eight show college tour
across the U.S. this fall. B. Smyth will be joined by Instagram sensation and R&B singer Justin
Love.
The Gold Wrappers College Tour will start on September 15 in Tallahassee at Florida A&M and will
finish in Los Angeles at the University of Southern California. The tour will stop at colleges across
the U.S. including Howard, Syracuse, Michigan State University and more. Tickets will be on-sale
to the general public August 12th
. Visit www.ticketmaster.com/GoldWrappersCollegeTour to
purchase.
B. Smyth will also join Schoolboy Q for the European leg of his Blank Face World Tour. His first
stop will be in Oslo, Norway and he will finish Birmingham, England. The tour will stop in major
cities across Europe including Stockholm, Berlin, Paris, London and many more. Tickets are
already on sale to the general public at www.ticketmaster.com/SchoolboyQ.
B. Smyth is gearing up to release his debut album via ByStorm/RCA Records early next year and
has already released three well-received singles.
The 23 year-old Fort Lauderdale, FL native got his start performing covers of various popular
tracks from artists like Usher, Trey Songz and Miguel and posting the videos on YouTube. The
performances helped B. Smyth garner millions of views as well as notoriety. Since his emergence
in 2013, he has worked with the likes of 2 Chainz and Future, among others. The talented singer
has since been profiled by a variety of outlets including Teen Vogue, Complex, VIBE and The Source
and more.
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GOLD WRAPPERS COLLEGE TOUR DATES
September 15 Tallahassee, FL Florida A&M
September 23 Atlanta, GA Clark Atlanta
September 29 Washington D.C. Howard University
October 6 New York, NY CUNY Medgar Evers College
October 9 Syracuse, NY Syracuse University
October 13 East Lansing, MI Michigan State University
October 15 Chicago, IL Chicago State University
October 21 Los Angeles, CA University of Southern California
SCHOOLBOY Q BLANK FACE TOUR
November 22 Oslo, Norway Sentrum Scene
November 23 Stockholm, Sweden Annexet
November 24 Copenhagen, Denmark Falconer Salen
November 25 Hamburg, Germany Docks Hamburg
November 26 Warsaw, Poland Klub Progresja
November 27 Paris, France Zenith de Paris
November 30 Luasanne, Switzerland Les Docks
December 1 Nimes, France Paloma
December 2 Zurich, Switzerland Komplex 457
December 4 Esch-Sur-Alzette, Luxembourg Rockhal Club
December 5 Brussels, Belgium AB Main Hall
December 6 Frankfurt, Germany Gibson
December 7 Cologne, Germany Live Music Hall
December 9 Utrecht, Netherlands Tivolivredenburg
December 11 Manchester, England Manchester Academy
December 13 Glasgow, Scotland O2 ABC
December 14 London, England O2 Academy Brixton
December 15 Birmingham, England O2 Institute Birmingham
Listen to “Gold Wrappers” feat. Rick Ross: http://smarturl.it/cGoldWrappers
Buy/Stream "Gold Wrappers" feat. Rick Ross:
Apple Music: http://smarturl.it/iGoldWrappers
Amazon: http://smarturl.it/aGoldWrappers
Google Play: http://smarturl.it/gGoldWrappers
Spotify: http://smarturl.it/sGoldWrappers
For the latest on B. Smyth, please visit:
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Facebook: https://www.facebook.com/bsmythmusic
Twitter: https://twitter.com/TheRealBSmyth
Instagram: https://www.instagram.com/bsmyth__
YouTube: https://www.youtube.com/user/BSmythVEVO
For press photos, cover art and more please visit: https://rcarecords.com/artist/b-smyth/
For more information please contact:
Ashley Barcenas | Ashley.barcenas@rcarecords.com
Cherrie Diaz | Cherrie.diaz@rcarecords.com
Jane Mikus | Jane.mikus@rcarecords.com
Madison Stapels | Madison.stapels@rcarecords.com
###
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Premiere Partner Ideas
B. Smyth will be premiering his tracks and videos on various urban outlets at the time of their
release. We plan to first focus on hip-hop and R&B outlets in order to ensure a group of listeners
before broadening our scope. Below are the outlets that we predict will be most fitting for
premieres.
● Complex
● The FADER
● Pigeons and Planes
● Singersroom
● The Source
● VIBE
Single/video premiere paste up: Once a new project is premiered, a paste-up of the article is
blasted to the entire company and archived. This keeps all employees at RCA up-to-date on B.
Smyth’s most recent material. Below is an example of a paste-up.
June 17, 2016
VIDEO: B. SMYTH - ‘GOLD WRAPPERS’
B. Smyth is back at it with another colorful visual for his latest single “Gold Wrappers.” Two
months after showing that he’s a “Love Killa,” B. Smyth returns with Rick Ross on their “Gold
Wrappers” collaboration.
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Young Renzel and B. Smyth team up on a smooth cut about lovely ladies they want to
take home. While Smyth harmonizes about shoulder rubs and “gold wrappers on the
night stand,” Rozay brags about nabbing women with his comedic Snap stories.
“Gold Wrappers” follows “Love Killa” and is part of B. Smyth’s new relationship with
ByStorm Entertainment. He recently joined the label following his split with Motown.
The high energy from Smyth makes for an explosive video that only makes the song that
much better. The single is currently available for purchase on iTunes here.
http://www.complex.com/2016/06/17/B-smyth-gold-wrappers-video
Media Lists
By using Cision, a PR and Marketing software that generates media outlet information, we have
compiled lists of relevant media contacts in major markets as well as in each city on B. Smyth’s
tour. We will mainly target writers and editors who specialize in Hip-Hop and R&B music to fit
with B. Smyth’s style.
Tour Pitch Letter
In time for each stop on tour, we will send these writers personal messages to gage interest in
attending the show and writing a review or conducting an interview with B. Smyth. Below is a
draft of this message.
Hi David,
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R&B singer/songwriter B. Smyth will be headlining a college tour this fall in various cities around
the US. He will be stopping in Washington, D.C. on September 29 at Howard University. Would
you be interested in attended and covering the show?
B. Smyth recently released his first EP, which has reached 900,000 streams on Spotify. The EP
features hit singles “Gold Wrappers” feat. Rick Ross and “Creep” feat. Young Thug, reaching over 3
million views on Youtube/VEVO. His debut album is scheduled to arrive this winter.
Please let me know if you have any interest in covering the show and/or featuring B. Smyth prior.
Thanks!
RCA Publicity
TV Pitch E-mail
Similar to the tour pitch e-mail, we will contact bookers at television to set-up performances on
the air. These e-mails specify the most recent track that will be performed, which in B. Smyth’s
case will be the first single off the EP. In addition, we will include a brief summary of B. Smyth’s
most recent projects - links included - and successes to provide incentive for the appearance.
Hi Kevin,
Hope all is well! Reaching to see if you would be interested in having our new R&B singer B.
Smyth perform on the show. He just dropped his new EP and would performed the first single, “B.
Smyth 1.”
B. Smyth has released a few singles so far, the most recent being “Gold Wrappers” – with the
music video amassing over 120k views on YouTube as well as almost 650k streams on Spotify. His
previous singles “Gold Wrappers” feat. Rick Ross and “Creep” feat. Young Thug have over 1 million
streams on Spotify combined. He is set to release his debut album with ByStorm
Entertainment/RCA Records early next year and will be headlining the “Gold Wrappers College
Tour” in September, hitting 8 major cities around the US.
Please let me know if you have any questions!
Thanks!
RCA Publicity
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Listening Events
We will be hosting two listening sessions for B. Smyth - one in New York and one in Los Angeles.
The purpose of these events is to expose press partners to B. Smyth prior to the public release of
his new music as incentive for covering it once it drops. Brand, Sales and Licensing partners are
invited as well as RCA Records staff members that have worked the project. In addition to
company and press invitations, we will be opening up the event to a select number of fans who
enter a contest through email. This will increase the level of engagement between B. Smyth and
his fan base.
Branding plans to develop a partnership with Creative Recreation and have B. Smyth participate
in their “Sole Sessions” series. In order to publicize this relationship as well as advertise the
company, we will have Creative Recreation shoes on display at the listening session.
Ven
ues
LA - Siren Studios, Siren Loft NY – Cadillac House
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Catering & Drinks
Cost: $2000
Cocktail Menu
Gold Wrappers – Vodka & Orange Juice
Creep – Vodka & Red Bull
Love Killa – Whiskey & Ginger Ale
The Smyth Special – *Artist favorite drink*
Invites (VIP List (outlets & RCA employees) – Fan list)
● RCA Employees
● Fan E-mail Invitation (first come first serve – anyone can sign up via email, but the amount
of fans let in will be based on how much room is left in venue).
● Outlets:
New York Los Angeles
Billboard 2 Billboard 2
Buzzfeed 2 Buzzfeed 2
Colbert 2 Complex 2
Complex 2 Conan 2
Consequence of Sound 2 Consequence of Sound 2
Earmilk 2 Corden 2
Entertainment Weekly 2 Earmilk 2
FADER 2 Ellen 2
Fallon 2 Entertainment Weekly 2
FLAUNT 2 HipHopDX 2
Global Grind 2 HotNewHipHop 2
GQ 2 Huffington Post 2
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HighSnobiety 2 Hypebeast 2
HipHopDX 2 HYPETRAK 2
HotNewHipHop 2 LA Times 2
Huffington Post 2 Mass Appeal 2
Hypebeast 2 Noisey 2
HYPETRAK 2 NPR 2
Interview Magazine 2 OkayPlayer 2
Mass Appeal 2 Pigeons & Planes 2
New York Times 2 Pitchfork 2
Noisey 2 Rap Wave 2
NPR 2 Rap-Up 2
NYLON 2 Rated RnB 2
OkayPlayer 2 Rolling Stone 2
People 2 Singersroom 2
Pigeons & Planes 2 SPIN 2
Pitchfork 2 Stereogum 2
Rap Wave 2 The Source 2
Rap-Up 2 ThisIsRnB 2
Rated RnB 2 XXL 2
Rolling Stone 2 TOTAL: 62
Seth Meyers 2
Singersroom 2
SPIN 2
Stereogum 2
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The Source 2
ThisIsRnB 2
Time 2
USA Today 2
XXL 2
TOTAL: 82
Theme & Decorations
Gold
Decorations: $500
The color theme of the decorations will be gold as a reference to B. Smyth’s latest single “Gold
Wrappers” and the “Gold Wrappers College Tour”.
Swag Bags will feature mini liquor bottles, stickers, condoms and download cards. These costs will
come out of the marketing budget.
JANUARY 11, 2017 - Schedule
NEW YORK, NY
12:00 PM Check into hotel
4:00 PM Meetings at Label
6:00 PM Car to Listening Session @ Cadillac House
(Location: 330 Hudson Street, New York, NY)
7:00 PM Listening Session Begins
7:00-7:30 PM Cocktails and mingling
7:30 PM Welcome from the label and intro
7:45 PM Performance by B. Smyth
8:00 PM Play album
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9:00 PM Listening Session ends
Press Report
In order to keep track of press coverage surrounding B. Smyth’s releases and announcements, we
will regularly compile press reports in the below format. These are organized by outlet
importance and highlight any commentary, criticism or praise. Press reports are crucial for
gauging how a project is being received amongst fans and press.
Press Report :: B Smyth :: “Gold Wrappers” Feat. Rick Ross
April 22, 2016
Complex :: B. Smyth Drops Smooth Offering ‘Gold Wrappers’ Featuring Rick Ross
“…an undeniably infectious single. B. Smyth delivers an astonishing performance, making this one
of the most promising tracks of the year.”
http://complex.com/content/2016-04-22/b-smyth-drops-smooth-offering-gold-wrappers-
featuring-rick-ross/
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The Source :: B. Smyth Enlists Rick Ross For Brand New Collaboration ‘Gold Wrappers’
“This is one fiery track. B Smyth is one of the most underrated talents in R&B.”
http://www.thesource.com/b-smyth-enlists-rick-ross-for-brand-new-collaboration-gold-wrappers
VIBE :: New Music: B. Smyth feat. Rick Ross – Gold Wrappers
“This track is one of the best tracks released this year. The Florida native is bound to become
R&B’s next heartthrob with this one.”
http://www.vibe.com/2016/04/new-music-b-smyth-feat-rick-ross-gold-wrappers/
XXL :: Listen To B. Smyth’s “Gold Wrappers” Featuring Rick Ross
“His best work yet. It’s evident that he’s worked hard on this track. Featuring Ross was a genius
idea.”
http://xxl.com/2016/04/17/listen-to-b-smyths-gold-wrappers-featuring-rick-ross/
HotNewHipHop :: New Song: B. Smyth feat. Rick Ross – ‘Gold Wrappers’
“One of the hottest tracks of the year. B Smyth is giving us his all with this one.”
http://hotnewhiphop.com/2016/04/new-song-b-smyth-feat-rick-ross-gold-wrappers/
Rap Up :: NEW MUSIC: B. SMYTH FEAT. RICK ROSS – ‘GOLD WRAPPERS’
“This man keenly understands what he's doing as an artist. He's delivering that, and the world is
starting to take notice.”
http://www.rap-up.com/2016/04/15/new-music-b-smyth-rick-ross-gold-wrappers/
HipHopnMore :: NEW MUSIC: B. SMYTH – ‘GOLD WRAPPERS’ (FEAT. RICK ROSS)
“…Rick Ross drops some luxurious bars to make it a finished product.”
http://hiphop-n-more.com/2016/04/new-music-b-smyth-gold-wrappers-feat-rick-ross/
BLKDMNDS :: B. Smyth feat. Rick Ross – Gold Wrapper
“…’Gold Wrappers’ should be played while you spark a joint and listen to some dope music. The
homie Smyth makes sure you know he is nice on the mic and unleashes a new banger…”
http://blkdmnds.com/2016/04/b-smyth-feat-rick-ross-gold-wrappers/
OnSmash :: B Smyth – Gold Wrappers (feat. Rick Ross)
“…B Smyth returns with something new that can possibly be added to the bedroom playlist…”
http://onsmash.com/music/b-smyth-gold-wrappers-feat-rick-ross-new-song-stream/
Rap Dose :: B. Smyth – Gold Wrappers (Feat. Rick Ross)
“…smooth track…”
http://rapdose.com/2016/04/15/b-smyth-gold-wrappers-feat-rick-ross/
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Hip Hop Daily :: B SMYTH – GOLD WRAPPERS FT. RICK ROSS
http://www.hiphopdaily.com/b-smyth-gold-wrappers-ft-rick-ross/
Vex Radio :: B Smyth – Gold Wrappers ft. Rick Ross
http://www.vexradio.com/2016/04/22/b-smyth-gold-wrappers-ft-rick-ross/
Fresh Hip Hop RnB :: NEW MUSIC: B. Smyth feat. Rick Ross - "Gold Wrappers"
http://www.freshhiphoprnb.com/2016/04/new-music-b-smyth-feat-rick-ross-gold.html
Quote Sheet
When B. Smyth receives positive feedback on a track, album, EP, or any release, we will design
quote sheets that highlight the most noteworthy remarks. Sent as blast to the company, these
shine a spotlight on B. Smyth and will emphasize the success of his projects.
CHECK OUT WHAT THE PRESS IS SAYING ABOUT B. SMYTH’S “GOLD
WRAPPERS” FEAT. RICK ROSS
55. 54
“…an undeniably infectious single. B. Smyth delivers an astonishing performance, making this one
of the most promising tracks of the year.”
“This is one fiery track. B Smyth is one of the most underrated talents in R&B.”
“This track is one of the best tracks released this year. The Florida native is bound to become
R&B’s next heartthrob with this one.”
“His best work yet. It’s evident that he’s worked hard on this track. Featuring Ross was a genius
idea.”
“One of the hottest tracks of the year. B Smyth is giving us his all with this one.”
“This man keenly understands what he's doing as an artist. He's delivering that, and the world is
starting to take notice.”
SALES
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“B. Smyth Debut” Retail Plan
Retail Sales and Field Marketing Strategy
Artist: B. Smyth
Title: “B. Smyth Debut” [Title TBD]
Street Date: 1/13/2017
Price: $7.99 (Developing Artist Cost)
Initial First Week Forecast: EP: 1,000 EPs, Consumption: 500 (Total Activity: 1,500)
[Album TBD Dependent on EP results]
Solicitation Dates: 12/5/16 – 12/16/16
File Under: Hip-Hop/Rap
TIMELINE
● 8/19/16: “B. Smyth 1” Single Release
● 9/9/16: EP Release – All Providers
● 10/14/16: “B. Smyth 2” Single Release
● 12/2/16: LP Pre-Order Launch– Digital Distributors (iTunes, Amazon, Google Play)
● 12/9/16: IG 1 Release
● 1/9/16: IG 2 Release
● 1/20/17: “B. Smyth Debut” Streetdate
Digital Initiatives:
iTunes / Apple Music:
● Pitching for positioning on Music Main, New Artists, and Hip-Hop/Rap around release
dates
● Pitching for New Artist Spotlight Program, after the EP release, should it perform well
● Approaching Streetweek 1/13/17:
o Pitching for Beats 1 Premiere / Interview
o Apple Music Playlisting: Best of the Week, A-List: Hip-Hop
● Pitch for social support around release dates
Spotify:
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● 9/15/16: Gold Wrappers College Tour Begins
o Utilize an email blast to top listeners of B. Smyth for chance to win backstage
passes and Meet & Greet Opportunity
o Host site: $1000
● Book a Home Page Takeover through Filtr (B. Smyth is 65% paid streams)
o Domestic: look via HIP HOP MADE ME DO IT (see playlist breakdown)
o International: look via New Hip Hop
● Pitch for promotional banners around album release date (~$200 total for a billboard and
a leaderboard)
● Near Release Dates: Create corresponding curated playlists to further develop profile
● Pitch for social support around release dates
Google:
● Submit for New Release feature on front page
● Submit for Hip-Hop/Rap genre page feature
● Submit for R&B genre page feature
● Pitch for social support around release dates
Amazon:
● 1/20/17: “B. Smyth Debut” Streetdate
o Pitch for “The Next” Developing artist positioning program
● Pitch for social support around release dates
Physical Initiatives:
Venue Sales
● Limited CD Stock (paper sleeve) at tour stops
● Count toward Soundscan Sales
Historical Sales Figures (B. Smyth)
"Gold Wrappers (feat. Rick Ross)"
TW LW RW RTD
107 121 682 1,987
Historical Sales Figures (B. Smyth)
"Creep (feat. Young Thug)"
58. 57
TW LW RW RTD
45 51 499 4,237
Top 5 DMA (On most popular release)
1. Atlanta
2. New York
3. LA
4. DC
5. Miami
iTunes New Artist Spotlight Program
On an annual basis, in attempts to expose new talent to a more mainstream consumer base, Apple
hands selects a batch of artists they feel iTunes users should look out for. These artists are featured
in a campaign referred to as the New Artist Spotlight, and are promoted extensively through iTunes’
channels. While the nature of the program is quite selective, its upside is remarkable. A feature in
the Spotlight comes with broad positioning on the iTunes Store, and in turn notable uptakes in sales
figures. Please see Bryson Tiller’s Spotlight Breakdown as a recent example:
RW 2W 3W* LW*
Positioning Spots 11 10 12 5
Sales 23,667 9,203 7,136 5,386
RTD 23,667 32,870 40,006 353,505
*Appeared on Music Main
Release Date: 10/2/2016
Street Week Positioning
New Artists
65. 64
LICENSING
Client Blast Card
TV Supervisor List
Title Genre Network Producer Contact Synopsis
Power Crime,
Drama
STARZ CBS
Television
Studios
Jennifer
Ross, Jason
Alexander, &
Jonathan
Mason
Christiansen
James "Ghost" St. Patrick, a
wealthy New York night club
owner who has it all, catering for
the city's elite and dreaming big,
lives a double life as a drug
kingpin.
Love & Hip-
Hop
Reality TV VH1 Monami
Entertainmen
t
Mona Scott
Young, Doug
Berheim
The lives of women trying to make
it in the bright lights of New York
City. But will business mix with
pleasure?
Ballers Comedy,
Drama,
Sport
HBO 7 Bucks
Entertainmen
t
Scott Vener A series centered around a group
of football players and their
families, friends, and handlers.
Empire Drama, FOX Imagine Jennifer A hip-hop mogul must choose
66. 65
Music Television Ross, Dave
Jordan
between his three sons who are
battling for control over his multi-
million dollar company, while his
ex-wife schemes to get what's
hers.
Scandal Drama,
Thriller
ABC ShondaLand Alexandra
Patsavas
A former White House
Communications Director starts
her own crisis management firm
only to realize her clients are not
the only ones with secrets.
Being Mary
Jane
Drama,
Romance
BET Alki
Productions
Kier
Lehman,
Salaam Remi
The life of a young black woman,
her work, her family, and the
popular talk show which she
hosts.
Video Games
Title Genre Production Company Distributor
GTA Series Action, Adventure,
Comedy
Rockstar Games Rockstar Games
NBA 2K Series Sports CounterPunch Studios 2K Sports
Madden NFL Series Sports EA Tiburon EA Sports
Watch Dogs Series Action, Adventure, Sci-
Fi
Ubisoft Montreal
Studios
Ubisoft Entertainment
Demographic: For B Smyth, we focused on pitching to television shows that have a
viewership that listens to R&B, hip-hop, and rap. We were also looking to pitch to shows
that feature these genres often in their soundtracks. Since many of B Smyth tracks have
more mature themes, these shows and video games also cater to a more mature audience
that meets the target demographic of younger adults and college students (18+).
Potential Placements: These songs have a potential of being placed in TV party scenes or
love scenes. In the selected video games, the songs have a potential to be featured in
places such as car radio stations (GTA series), media apps on smartphones (Watch Dogs),
during gameplay, and in the title or cutscenes.
Outreach Timeline: Ideally the tentative schedule for sending out B Smyth’s music to clients
is the following:
● December 30th: 3 weeks in advance before the release of B Smyth’s album, we
67. 66
would plan to reach out to our tier 1 and most targeted clients with the
watermarked tracks for the album. This tier is comprised of all the supervisors listed
for the TV shows and video games above that have the most potential of placing B
Smyth’s tracks. This tier is smallest group of only the exclusive select clients above
with an addition of possible movie supervisors for announced movies that fit the
same genre of the TV shows selected.
● January 6th: We plan to reach out to our broader tier 2 audiences with the
watermarked tracks two weeks before the album release. This tier includes music
supervisors from advertising and commercial agencies as well as music supervisors
from bigger sports networks such as ESPN and FOX. These networks more often will
reach out to us with requests at a later date if they are interested in the music.
● January 20th (Release Date): The day of B Smyth’s album release we will be reaching
out to our client contact list. We plan to send an email blast out to all 1,000 contacts
to notify them about the release of the new album.
Goal: Our goal is primarily to get the music out as soon as the tracks are mastered and
ready to send to select clients. The earlier the music is received by clients, the more
opportunities there are for getting the music placed. The interest of the clients is often
peaked when they receive the music far in advance before the album release due to the
exclusivity of the music.
Ad Agency and Client Visits: In addition to the email blasts we will be sending out the
clients, we plan to have B Smyth meet with some of our clients at local ad agencies and film
companies in cities where we have a large client base while is on tour in the US. These visits
will ideally will be prime opportunities to keep B Smyth and his music in the mind of the
clients for future placements.
Agency Meet-up Dates:
Date Location Agency Type
10/6 New York, NY Film & TV, Advertising
10/15 Chicago, IL Advertising/Commercial
10/21 Los Angeles, CA Film & TV
