We are an Online Pharmacy based out of India, connecting users with the nearest Brick & Motor pharmacies. Currently, over 550 pharmacies are part of our platform. We are also present in Indonesia under the brand name "MoCehat.com'' and have over 100 pharmacies in Jakarta. Our Apps are available for Android, iOS & Web ecosystems. We have been operational since 3 years. BookMEDS is founded by Ex-Microsoft employees.

1. Medicines Anytime, Anywhere.

2. Agenda 2
📈🏆🔑🎓🎤
Our Brands
01
Business Model
03
What do we do?
05
Revenue Details
07
The Team
02
The Products
04
Our USP
06

3. Founding Team. 3
Who are we?
MOHAMMED ABUBAKR
Founder & CEO
7 years at Microsoft, Engineering,
Entrepreneurship, Leadership and
Execution.
KRISH DATTA
Angel Investor
CEO- BackOffice Associates-
Asia Pacific Japan and Middle
East & Ex- President of SAP
South East Asia.
RAVI KRISHNASWAMY
Seed Investor
VP (Engineering), Flipkart
20+ years in Software
Engineering. Technical
leadership, architecture, design
and development

4. Our Brands 4
The Brands we have launched in the market.
BookMEDS (Live)
Online Pharmacy – India .
BookMEDS aims to Uberize
Brick and Mortar Pharmacies
in India by enabling Users to
Order Medicines Online.
BookMEDS also offers free
online consultation by
pharmacist to customers.
MoCehat (Live)
Online Pharmacy for Indonesia
Licensed to Combiphar, a
pharmaceutical company
based out of Indonesia for
$250K one time fee and
$10K re-occurring income. .

5. The Emerging Business Model.
0
Uber has revolutionized the transportation by
connecting with the taxi drivers with the customers.
User Location tracking, ratings for cab experience
and convenience of cab arriving at the user’s
location by the touch in the App has made Uber a
household name across the world.
Uber
Zomato disrupted the restaurant industry by connecting
customers with restaurants by tracking the location of
Users & Restaurants and allowing users to rate the service
of the restaurants.
Zomato
AirBnB has disrupted the hotel industry by
connecting the people who have space and willing
to rent and travelers who want the space for a
short duration.
AirBnB
Connecting the Users to the nearest Pharmacies
based on their location, allowing users to rate the
pharmacy experience and get the home delivery of the
medicines is the next big thing. .
The Next Big Opportunity in Retail Pharma ?
Connecting Customers with the
Service Provider by tracking each
other’s location.
01 Providing the option of Customers
to rate the Service Provider, thereby
increasing the service levels in the
overall system.
02 Scale across the geographies by
onboarding the specific service
providers
03

6. BookMEDS: Online Pharmacy Business Model 6
Overview
Connect
Connect Customers with
the Nearest Pharmacies by
allowing them to order
medicines online.
Empower
Increase the Service Levels
by Enabling Users to Rate
& Review the Medicine
Delivery by Pharmacies.
Scale
Scale across India by on-
boarding Pharmacies.
Become the largest virtual
pharmacy chain in India,
providing standardize
pharmacy experience.
Standardize
Standardize the service
levels of small pharmacies
to become reliable
network of medical stores
across the country with
guaranteed delivery.

7. Step 1: Order
Customers (patients)
can use BookMEDS.com
or BookMEDS App to
order medicines.
Step 2: Select Pharmacy
Based on the address
(zip-code) of the
customer, Customer will
see the Partner
Pharmacies from the area
Step 3: Receive Order
The Pharmacy chosen
by the customer will
receive the order
through “BM Pharmacy
App”.
Step 4: Home Delivery
The pharmacy delivers
the orders to the
customers and collects
cash.
Howdoesitwork?

8. Our USP: Aggregation of Mom & Pop Pharmacies 8
The value we bring to the pharmacy eco-system.
Net New Customers
Tap on to the demand
generated by young
ecommerce aware customer
who wants to order medicines
online using mobile or web
and get home delivery. These
buys would not otherwise
come to you
Cater to Large Area
Attract more customers in and
around the locality via online
than traditional walk-ins,
thereby increasing
Pharmacy’s business. Cath the
passing by crowd too
Beat the Competition: Bridge the
Digital Divide
Pharmacy chains such as Apollo,
MedPlus, etc. are eating away the market
share of traditional single pharmacies.
BookMEDS helps grab the e-commerce
marketshare without having to build and
manage ecommerce infrastructure
Retain Customers
BookMEDS App offers rich features such
as Pill Reminders, chats, health circles,
automated Health Records and Medical
Adherence, which creates strong bond
with the customers, hence increasing
retention. These are key value added
services

9. Our USP: Localization (Hindi, Telugu, Urdu & Bengali) 9
The Value we offer to our Customers.

10. Our USP: Localization 10
The Value we offer to our Customers.

11. Maintain all the health records, especially
prescriptions at one place.
Health Records
Provide rich functionality for the users to see
how different drugs react when consumed
together. Also, help users identify substitutes
for the different drugs.
Drug Interactions and Substitutes.
Pill reminders so that medicines are taken on
time. The app also allows remote monitoring
of the patient by the care-giver.
Medical Adherence & Remote Monitoring
- Instantly connect with your care-
takers, doctors and family members.
Care Through Social Circles
Pharmacogenomics is an upcoming field of
medicines, where medicines are personalized.
Our app will help users take
Pharmacogenomics tests and consume
personalized medicines.
Personalized Medicines
Value Added Services
in Consumer App
Value Added Services

12. Value Added Service: Chat with the Pharmacist. 12
The Value we offer to our Customers.
Get free consultation
& advice on health
issues, medicines and
medical products.
Hold confidential and
secure chat
conversations with
our pharmacy team.
24 * 7 assistance on
your prescriptions
and potential drug
interactions.
Get Answers. Privacy Guaranteed. Any time.
“ASK Pharmacist” employs a team of
certified pharmacists and has a rigorous
training program to get them on-boarded.
Certified Pharmacists

13. Operations by 2017 in India
Hyderabad
Kolkata
Mahboobnagar,
Bijapur, Raichur
Kadapa
Aggressive Expansion in South India
We want to aggressively expand in South India in next 1 year
to capture minimum 20 cities & towns by onboarding over
600 pharmacies.
Enabler for Small Pharmacy Chains
We plan to on-board 15+ Small pharmacy chains with 10-40
pharmacies each.
Tier II & Tier III Cities
With mobile penetration in Tier II & III cities is comparable
with Metros and Pharmacy per pin-code being relatively
lower, there is huge scope for business expansion. We want
to on-board pharmacies from 35+ Tier II & Tier III cities in
next 24 months.Chennai, Coimbatore,
Madurai, Salem,
Trichy
Vijayawada, Guntur,
Nellore, Chittoor.
Surat, Ahmedabad
and Bhavnagar
Mumbai, Pune
Vishakhapatnam,
Bhubaneswar, Kakinada
Bangalore, Bellary
Trivandrum, Cochin,
Kanyakumari
Patna & Lucknow

14. Partnership with Pharmacy Chains
We got the IP for uberizing pharmacies. We are
exploring the possibility of doing partnership with
pharmacy chains outside India by leasing the IP or
SaaS model.
Middle-East
We are actively exploring possibility of partnerships
with couple of large pharmacy chains in Saudi Arabia
and UAE.
South-East Asia
We are in talks with one major pharmacy chain
based out of Philippines for leasing IP. Also,
exploring partnership with Pharmacy chains in
Singapore & Malaysia.
Partnerships outside India – IP Lease (SaaS) or Joint Venture
Middle-East
Pharmacy market is very similar to
India. Our IP can be leased.
South East Asia
Pharmacy Model is very similar to
India. Have active talks with a
major pharmacy chain.

15. Overall Revenues & Pipeline
Value (USD)
Total Gross Merchandise
Value Sold by BookMEDS
$467,000
Total Revenue obtained by
BookMEDS (5% of
Revenue)
~$23,000
Total Revenue obtained by
leasing out the Platform
$250,000
Total Deals in pipe $750,000

16. Quick Summary: What did we achieve in last one year? 16
A
B
C
D
Cash Flow Positive:
Ending FY17 with
Profit of $100K
Expanded to 18+
Cities, 500+
Pharmacies in India
International
Expansion:
Joint Venture in
Indonesia; $250K
Licensing Deal
Localisation:
Apps Released in
Telugu, Bengali and
Urdu (beta)

17. Krishna Y.
https://youtu.be/8SzpF
I4dVYg
Sri Lakshmi
https://youtu.be/T908ll
FQCXM
Srinivas Rao
https://youtu.be/2xPO
Pi2GkxA
“I got better service from
BookMEDS pharmacies
compared to outside. They are
very polite and service
oriented. I have shared details
about BookMEDS with my
friends…”
“after booking the medicines, I
received the medicines at
home. Concessions
(Discounts) are also good.. I
am very happy about it”
BookMEDS is helping us a lot,.
We are getting home delivery
of medicines. We are telling
about this to all our relatives…
HappyCustomersofBookMEDSPharmacyNetwork

18. Free Setup
Orders from one Pin-Code
Tier 1 & Tier 2 Cities
Local Marketing to be
done by Pharmacy
Orders via App and Portal.
Access to Merchant App.
Free Setup
Orders from One Pin-Codes.
Metros & Tier 1 Cities
Local Marketing done by
BookMEDS.
Orders via App and Portal.
Access to Merchant App.
Rs.10,000 Set-up Fee.
Orders from 3 pin-codes
Metros & Tier 1 Cities
Bill boards & News Ads
Orders via App and Portal.
Access to Merchant App &
Inventory Mgmt. software.
Rs.25,000 Set-up Fee.
Orders from 5 Pin-Codes
Metros
Dedicated Marketing
Orders via App and Portal.
Access to Merchant App &
Inventory Mgmt. software.
2.5%
Commission
Bronze
5%
Commission
Silver
7%
Commission
Gold
8.5%
Commission
Platinum
CostStructureforPharmacies

19. Appendix – 1: Pharma Retail India

20. The Opportunity & Market Size In India
71%
13%
9%
4%3%
Healthcare Market Revenue
Breakup
Hospitals & Clinics
Pharmacy
Medical Equipment
Insurance
Labs & Diagnostics
0
50
100
150
200
250
300
Growth of Healthcare business in India: Revenue is $ billion
HealthCare Market Revenue
2008
2011
2015
2017
2020
Pharmacy Retail market in
2015 is $13 billion and it is
estimated to reach $35 billion
by 2020.
The Technology Wave in India has
transformed consumer behaviour
paving the way for innovation in
Pharma-Retail.
*Mckinsey: India Pharma 2020 Report

21. Optimization via IT
Optimization of cost & effort can be
done by automating processes.
Untapped
While Ecommerce is on rise in
India, not a single established
player in pharmacy sector.
Care
Going beyond merely
dispensing medicines to
personal care delivered by
qualified pharmacists and
technology.
Ecosystem
Connecting the disparate
healthcare verticals.
High Margins
10-25% margins as we
walk up the chain.
Pharma-Ecommerce: Opportunities

22. 5-25%2.5-5%
40-50%
20- 30%
50-60% Branded Medicines & Syrups
Pharmacies would be willing to give 2.5-5% Commission on
Branded Medicines and Syrups.
OTC Products
On OTC products, commissions vary between 5% to 10%.
Healthcare Products & Equipment
The retailer has 20-30% Margin on Healthcare Products &
Equipment.
Generics
40 – 50% Margins are available on Generic Medicines.
Exclusive Brands (Medicines)
50% - 60% margins are available on Monopoly medicines.
Pharmacy: Retail Margins by Categories.

23. Manufacturer
Central
Warehouse
Super Stockiest Stockiest Sub Stockiest
Pharmacy
or
Retailer
Long Chain of Pharma Distribution (Branded Drugs)
~23.5%
margin
~28.5% margin
Per
Region/State
Per City Per CityPer
Manufacturer

24. 20%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Margin
Margins
Manufacturer
Stockist
Distributor
Retailer
Manufacturer
 Manufacturer takes up 60% of the MRP
for branded drugs.
 For Monopoly & Generic Drugs,
manufacturers take only 20% -30% of
the MRP.
Stockiest/Distributor
 15% margin for Stockiest & Sub-
Stockiest
 5% margin for distribution of medicines
Retail (Pharmacy)
 Retailers have on an average 20%
margin for branded medicines.
 The margins vary from 18% - 23.5%
depending on the drug.
Margins (Branded Drugs)

25. 480
15
30
15
60
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
UNIT ECONOMICS FOR RS.600 ORDER
Cost to Retailer Marketplace Commission Retailer Delivery Cost Discount to Customer
Unit Economics from a purely Retail Marketplace Standpoint
10% Discount
 Brick-and-Mortar Pharmacies have no
other option but to give 10% discount to
the customers to stay competitive in the
market.
2.5% Commission
 With 20% retail margin, 10% and 2.5% gone
for discount to customer and home delivery,
the pharmacy retailer is left with only 7.5%
margin. Pharmacy retailers are willing to give
between 2.5% to 5% margin to marketplaces
depending on how desperate they are for more
business.
Is it Profitable?
 Achieving profitability with a
marketplace commission of 2.5% in a
regulated pharmacy market is difficult.

26. Unit Economics for Retail Marketplace + B2B Medicine Sale
360
90
30
15
30
15
60
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
UNIT ECONOMICS FOR RS.600 ORDER
Manufacturer
B2B Medicine Sale
Distribution
Marketplace Commission
Pharmacy Retail Margin
Delivery Cost
Discount to Customer
Go Big, Control the Supply Chain
 Once the volumes pick-up, the marketplace can take up the
additional responsibility of selling the medicines to the on-
boarded pharmacies, thereby increasing the gross margin to
17.5%
 Without volumes, the pharmacies will not switch from their
existing stockiest.
With 17.5% Margin, achieve Profitability
 The business can become profitable if it exceeds 5% gross margin on
GMV.
 The gross profit margins will be higher than 17.5% depending on
the India-wide volumes and negotiations with the manufacturers.

27. Appendix – 2: Product Roadmap

28. 3 years - 5 Five Major Releases
Consumer App - Roadmap
V1
• Location Aware
Services (India)
• User ratings for
Pharmacies
• Social Circles
• Medical Adherence
& Remote
Monitoring
V2
• Cross-Platform
Support
• Geo-Localization
Support (Language
& Currency)
• Medical Adherence
(Enhanced)
• Medicines &
Substitutes
• Health Records
V3
• Medicine Database
(Cross-Country)
• Health Records
(Enhanced)
• Healthcare News &
Articles
• Integration with
Smart Medical
Devices (Fitbit,
etc.)
V4
• Drug Interaction
• Pharmacogenomics
(Personalized
Medicine)
V5
• Personalized
Medicines
(Enhanced)

29. 3 years - 5 Five Major Releases
Pharmacy (seller) App – Road Map
V1
• Tracking Orders &
Delivery
• Managing User
Ratings
• Communication
platform between
Users &
Pharmacies.
V2
• Cross-Platform
Support.
• Geo-Localization
Support (Language
& Currency)
• Inventory
Management via
Mobile & Browser
App
Browser Support
for Merchants
(Premium)
V3
• Geo-Localization
(Enhanced)
• Sales Forecast
Module for
Pharmacies
• Integration with
ERP systems for on
boarding pharmacy
chains.
• Digital Prescription
Support.
V4
• Analytics Modules
(Enhanced)
• Integration with
ERP Systems
(Enhanced)
V5
• Digital Prescription
Support for US &
European Markets
(Enhanced)
• OCR Support
• Communication
Platform
(Enhancement)

30. 2016 Q1 Q2 Q3 Q4 2017 Q1 Q2 Q3 Q4 2018 Q1 Q2 Q3 Q4
V1 Consumer App
V1 Merchant App
V2 Consumer App
V2 Merchant App V3 Merchant App
V3 Consumer App
3 Year Software Road map with Quarterly releases
V4 Merchant App V5 Merchant App
V4 Consumer App V5 Consumer App

31. Appendix – 3: Awards & Recognition

32. Graduated from MAGIC Incubator – Govt. of Malaysia – 32
MAGIC Incubator
BookMEDS was selected for the
Cohort 2 of prestigious MAGIC
Incubator run by Malaysian
Government. .
MAGIC: http://accelerator.mymagic.my/en/map02/
https://insideretail.asia/2016/04/27/bookmeds-invited-to-move-into-malaysia/
http://www.expressbpd.com/healthcare/happening-now/bookmeds-ventures-
into-malaysia/244122/

33. Most Promising Start-Up Award – Bio Asia 2016 33
Most Promising Start-Up Award
BookMEDS was awarded the Most
Promising Start-up Award at Bio
Asia 2016 conference.
http://startuphyderabad.com/bookmeds-wins-promising-start-
award-bio-asia-2016

34. Best Medicine Ordering Apps of India – NDTV Gadgets 360 Coverage 34
3rd Best App to Order
Medicines in India
As per NDTV, India’s most popular
News Channel, BookMEDS is
India’s 3rd Best App to Ordrer
Medicines after 1MG & NetMEDS.
http://gadgets.ndtv.com/apps/features/order-prescription-
medicines-online-in-india-with-these-apps-807907

35. Digital Healthcare Start-ups – YourStory Coverage 35
Disruptive Digital
Healthcare Startup
Covered by YourStory, India’s most
popular Start-up News portal
among the 8 startups that are
creating a difference in Digital
Healthcare Space.
http://yourstory.com/2016/02/digital-healthcare-startups/

36. Top 25 Startup Marketplaces – Marketplace 3.0 conducted by AntHill Ventures 36
Top 25 Startup
Marketplaces of India
Selected among the top 25 start-up
marketplaces of India for the event
Marketplace 3.0 conducted by
Anthill ventures.
http://inc42.com/buzz/startup-anthill-ventures-marketplace-3-0/

37. Digital Healthcare Start-ups – YourStory Coverage 37
India’s Most Promising
Healthcare Startups
Selected among the Top 10
Healthcare Startups of India that
were demoed @ India Demo Day in
Singapore.
http://sgp2015.indiademoday.com/

38. BookMEDS in Press 38
Prominently featured in Tehelka’s
investigative story about Online
Pharmacies and provided insights
about how we are disrupting this
space for the benefit of the
customers.
More details:
http://www.tehelka.com/2015/11/t
he-health-costs-of-online-
convenience/
BookMEDS has been featured in various Indian News Outlets.