Digital strategy of U.S. Bank campaign.

1. S
Come Bank With US!

2. What We Value
S Credibility is the most significant factor
 Expand services
 People’s lives are on us
 High level of trust is needed
 Trust is hard to earn back
S Think about Great Depression!

3. Target Audience
S People with poor access to a bank:
 Distance
 Possession
 Money
 Disabled
 Tight Schedule
S Let them be comfortable!

4. Social Media Marketing
S Facebook is our Main asset
 Active
 Comments
 Replies
S Problems Brewing
 Abstract
S Change of a Plan
 Alter the contents/posts
 Be more realistic
 Useful

5. Mobile Marketing
S Merchant service
 Credit card
 International wire-transfer
S Global world
 People travel a lot
S App
 Apply the idea into an app
 People can use it anywhere

6. Budget Decision
S Recoding the App
 $1,000
S Ensuring the Security
 $20,000/year
S Designing the app
 $10,000
S $0 Cost for Facebook Marketing
 No plan for creation of Facebook ad

7. Competitors
S U.S. Bank falls under Top 10 in U.S.
S Factors to consider…
 USA rank
 Global rank
 Rating
 Value
 Change
S Have to watch out for several competitors

8. KPI Metrics
S Division of the Examinations
 Two parts
 First part – modification of Facebook
contents
S Facebook Comments Lookover
 Posts will be altered
 Realistic tips
S Checklist
 Analysis of comments on Facebook
 Every week

9. KPI Metrics
S Division of the Examinations
 Two parts
 Second part – application of international wire-transfer
S Mobile Testing of New Function
 New function will be created
 International wire-transfer
S Checklist
 Analysis
 Our team will check the result every month

10. Summary
S Credibility is a Base of our Success
S Expansion of Online Services
 Consider people with issues
 Establish social media platform
 Establish mobile app platform
S Budget will be around $70,000/year
S Be aware of Several Competitors
S Review the Work
 A key to our success