IDENTITY PROJECT ASSESSMENT 1

1. Jacqueline Keating
S291092
Global roamer and avid adventurer who seeks to combine a passion for travel with
aspirations as a travel journalist. I write about first hand travel experiences and aim to use social
media as a platform to connect and share advice, travel tips and generate discussions around all
things travel!
https://tagboard.com/travelsbyjac/184070

2. Identity statement
My love of travel began with fifteen hundred dollars in my bank account, a working holiday
visa fixed firmly into my passport and the belief that I would cover as much of the European
continent as physical possible. I was twenty, my money lasted two months and I’d managed to see
one corner of one country.
Since then, I’ve managed to fit my love of travel around my working life. After a baptism of
fire limping my way around Europe and the United Kingdom in my early twenties I have travel
elsewhere extensively and have worked as a travel consultant in various forms and for varying
companies ever since.
I seek to combine my passion for travel and my industry knowledge into a successful career
as a travel journalist offering travel advice, travel tips, sharing travel stories and generating
discussions via social media.

3. Identity statement continued…
My interest in professional writing was honed whilst majoring in journalism for a Bachelor of
Communications degree, an interest that is being honed further still with a Master of
Communication.
I offer honest, trustworthy and matter of fact travel advice as well as humorous travelling
stories of my own. I haven’t “found myself” through travel, I travel for fun and adventure,
for good food and the occasional horrible food, for the good times and the inevitable bad times. All
to be shared with a growing network of readers.

4. Strategies and content
- Main content is travel advice, travel tips and sharing of personal travel stories.
- Have used Twitter as the main platform for engagement.
- Twitter will be used to generate discussion around travel and specifically be a focus for
sharing travel tips.
- Instagram will feature photographs of places I have travelled to give weight to the
experience aspect of my identity.
- Will direct readers to Blogger via Twitter to highlight personal travel stories and more in-depth
travel information.
- Will post at varying times of the day with a focus on evenings to capture people using social
media after their working days.
- Tone will be conversational and closed initially moving towards open once identity is more
established.
- Target audience is people who like to research and read about travel prior to undertaking
their own, be they first time travelers or more experienced.
- The tone and language used in my blog will see me direct myself towards an audience in
their twenties to forties.
- Would appeal to organisations such as Lonely Plant or TripAdvisor.

5. Evidence of blog posts
Literature and theory: http://jacquelinekeatinggloco14.blogspot.com.au/2014/08/from-pilgrim-to-tourist-
gloco14.html
Media mapping: https://jacquelinekeatinggloco14.blogspot.com/b/post-preview?
token=sbUI5EcBAAA.xvNjM4dKqIYWdCJeGghRdw.bAUILZa-
Vd0CzIXp3Dca0A&postId=8274391157170680585&type=POST
My identity: http://jacquelinekeatinggloco14.blogspot.com.au/2014/08/building-identity.html
And http://jacquelinekeatinggloco14.blogspot.com.au/2014/08/tales-of-thailand-travelsbyjac.html

6. Evidence of Twitter activity
Tweeting about course related material
Engaging in another hashtag #lp
Replies and interactions

7. Evidence of another platform
I have used the platform of Instagram to share photos of places I have previously travelled
too.
Instagram is a photo and video sharing social network with a global reach. The platform
allows me to link my posts to my Twitter account by the inclusion of my hashtag #travelsbyjac
The use of Instagram alongside Twitter allows me to extend my identity via different
networks whilst continually bulking up my online presence.

8. Platforms used
Main platform to generate discussion and post advice and tips
Platform for sharing photos of previous travel to give weight to the identity
Platform for detailing travel stories and more in depth articles too large for Twitter
Platforms that may be added
PINTREST – tagging travel related photos to build identity.
MEDUIM – Alternative platform to blogger
GOOGLE + - Central platform to merge all online activity