1. PATAGONIA
Social Media Assessment
Jackie Cella - Alex Cella

3. RESPONSIVENESS IMPACT ENGAGEMENT
ENGAGEMENT LABS 2016 STUDY

4. ENGAGEMENT LABS’S FINDINGS FOR PATAGONIA
Top performer among sports
apparel brands on Facebook
and Instagram
Highest engagement score of
all the brands measured on
Facebook
Most active user base and the
highest number of likes and
shares per 1,000 fans

5. SO WHAT’S
PATAGONIA’S SECRET
TO SUCESSFUL SOCIAL
MEDIA MARKETING?

6. DIAGONAL PHOTO SLIDE
FOR A UNIQUE LAYOUT
Analysis of Current Strategies:
TAKE ADVANTAGE OF VISUAL PLATFORMS

7. DIAGONAL PHOTO SLIDE
FOR A UNIQUE LAYOUT
Analysis of Current Strategies:
USER-GENERATED CONTENT

8. DIAGONAL PHOTO SLIDE
Analysis of Current Strategies:
IT “STAYS AWAY FROM THE HARD SELL” —Bill Boland, Patagonias digital creative director

9. RECOMMENDATIONS

10. DIAGONAL PHOTO SLIDE
FOR A UNIQUE LAYOUT
Analysis of Current Strategies:
LINK TO YOUTUBE CHANNEL

11. FOR A UNIQUE LAYOUT
Analysis of Current Strategies:
LIVE VIDEO STREAMING
LIVE VIDEO STREAM OF
TOUGH MUDDER
COMPETITIONS
LIVE BEHIND THE
SCENES WALK-
THROUGH OF PRODUCT
DEVELOPMENT