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Building	4,300-mile	Bridges:
Making	global	teams	work
MaryKay Grueneberg
November 8, 2017
@MKGee #LavaCon
Certified	Professional	
Technical	Communicator
STC	Associate	Fellow
Sr.	User	Assistance	
Developer
@MKGee
About	me:	MaryKay	Grueneberg
Issues
Global
teams come
with special
issues and
challenges
1 2 3 5
Commu-
nication
Maintaining
functional
communicati
on is key for
global team
success
Inclusion
Ensuring all
members
feel included
is especially
relevant for
global teams
4
Check-
points
Checkpoints
can help
ensure
productivity
and quality
Technol-
ogy
Select
different
technology
for different
communicati
on needs
6
Manage-
ment
Managing a
global team
takes a little
more
focused
effort
@MKGee #LavaCon
@MKGee #LavaCon
Issues
1
Global teams come
with special issues and
challenges
@MKGee #LavaCon
Time Zones
@MKGee #LavaCon
• Meetings	need	to	rotate
• Project	plans	need	to	accommodate
• Need	a	common	time	block	for	
communication
• Need	to	be	flexible
• Cannot	use	it	as	an	excuse	to	exclude
@MKGee #LavaCon
Holidays
@MKGee #LavaCon
• Holidays	can	change	within	a	country
• Not	all	holidays	are	work	holidays
• Share	calendars	far	in	advance
• Take	related	vacation	days	into	account
• Be	mindful	of	religious	holidays
@MKGee #LavaCon
Photo:	Petrol/CanStockPhoto
Isolation
@MKGee #LavaCon
Isolation Inclusion
• Isolation	=>	feeling	undervalued	and	powerless
• Inclusive	culture	leads	to	productivity
• Invest	in	technology
• Set	an	example
• Helping	people	belong	≠	being	interchangeable
• Ask	for	input
@MKGee #LavaCon
Communication
styles
@MKGee #LavaCon
• More	than	just	a	language	difference
• Cultural	differences	– meeting	settings
• Consider	different	needs	and	approaches
• Cultural	diversity	is	just	another	diversity
• Be	mindful,	not	obsessive
• Avoid	idioms	and	slang
@MKGee #LavaCon
“Determining	national	characteristics	is	treading	a	
minefield	of	inaccurate	assessment	and	surprising	
exception.	There	is,	however,	such	a	thing	as	a	
national	norm.”
Richard	D.	Lewis,	British	linguist
@MKGee #LavaCon
2
Communi-
cation
Maintaining functional
communication is key
for global team success
@MKGee #LavaCon
Meetings
Out of control?
@MKGee #LavaCon
Meetings
• Bi-weekly	meetings,	at	a	minimum
• Rotate	times	for	team	meetings
• Treat	time	zones	fairly
• Structure	the	meeting	schedule,	but	let	
meetings	be	natural
• Unmute!
@MKGee #LavaCon
Informal discussions
• Internal	conversations
• Informal	knowledge	sharing
• Peer	recognition	and	support
Photo:	http://www.openaccessbpo.com
@MKGee #LavaCon
3
Inclusion Ensuring all members feel
included is especially relevant
for global teams
@MKGee #LavaCon
Photo:	http://wisconsintechnologycouncil.com
Everyone has a part
@MKGee #LavaCon
• Need	to	understand	their	role,	not	just	their	title
• Everyone	needs	to	feel	needed
• Inclusion	is	especially	important	for	the	remote	
team	member
• Team	goals	help	create	focus
@MKGee #LavaCon
• Social	virtual	lunches
• External	team	lunch?	…send	a	gift	card
• Conference	calls	– be	aware
• Agenda	item	– catch	up	time
• Virtual	office	tours
Creative team bonding
@MKGee #LavaCon
4
Checkpoints Checkpoints can help ensure
productivity and quality
@MKGee #LavaCon
Regular check-in
• Keep	the	schedule
• Be	consistent
• Scrum-like	
• Be	proactive
• Hands-on	≠	micro-manage
• 1:1	– highest	value	activity	you	have
@MKGee #LavaCon
Set realistic goals
• Be	SMART
• Have	a	plan
• Be	transparent
• Stretch
“A	goal	is	a	
dream	with	a	
deadline”
@MKGee #LavaCon
Photo:	http://www.e2logy.com
Rewards and
Recognition
• Validation
• Peer	recognition
• Formal	or	informal
• Get	creative!
@MKGee #LavaCon
5
Technology Select different technology for
different communication needs
@MKGee #LavaCon
Photo:	www.aiesec.ca
Technology
@MKGee #LavaCon
Photo:	www.aiesec.ca
Technology
Brainstorming	and	
informal	collaboration:
Informal	discussions:
Building	relationships:
Online	communities:	
Yammer,	Stormboard,	Slack,	Pie,	Trello
chat,	Lync,	Skype,	Stormboard
in	person,	teleconference,	telephone	
(in	that	order)
@MKGee #LavaCon
Technology
Group	decision	making:
Presenting	information:
Sharing	information	
and	updates:
virtual	polls:	
Doodle,	Adoodle,	Wiggio,	DirectPoll
Video	conference	or	video:	
Viber,	Skype,	Skype	for	Business,	
GoToMeeting,	Zoom
Internal	blog,	social	network:	
Yammer,	Slack,	Jam
@MKGee #LavaCon
Technology
Project	management	and	
creating	assignments:
Scheduling	meetings:
Preparing	reports:
online	tools:	
MS	Project,	JIRA,	SharePoint,	
Trello,	Asana,	Base	Camp
online	calendars:	
Time	Zone	Ninja,	TimeAndDate.com,	
Doodle,	NeedToMeet,	
MeetingWizard,	Google	Calendar
collaboration	tools:	
Google	Docs,	Air	Table,	Huddle
@MKGee #LavaCon
6
Management Managing a global team takes
a more focused effort
@MKGee #LavaCon
TRUST
Is	a	two-way	
street
@MKGee #LavaCon
• Building	trust	takes	time
• Prove	your	worth	- allegiance	will	follow
• Don’t	expect	anything	you	are	not	
willing	to	do	yourself
• Lead	by	example
@MKGee #LavaCon
Photo:	HuffingtonPost.com
Be Aware
@MKGee #LavaCon
• Pay	attention	to	silent	members
• Establish	the	reason	for	silence
• Coach	communication	skills
• Encourage	team	members	to	reach	out
• Make	sure	all	are	equal
@MKGee #LavaCon
Be Proactive
@MKGee #LavaCon
• Research	and	study	the	variations
• Set	expectations
• Create	structure	and	establish	norms
• Learn	personalities
• Strategize	differences	in	private
@MKGee #LavaCon
Communicate
@MKGee #LavaCon
• Internal	conversations
• Knowledge	sharing
• Check	in	with	each	other
• Expectations	and	roles
• Generalizations	and	assumptions
• Accountability
Questions?
@MKGee #LavaCon
Thank you!
@MKGee #LavaCon
Contact me!
MaryKay Grueneberg
MaryKay.stc@gmail.com

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