This study delves into the intricate dynamics of how institutionalized religion leverages economic tactics to shape gender norms, identities, and societal stigmas. To discern these influences, the research method employs an examination of literature prominently displayed for purchase in various retail environments, frequently referred to as "impulse buy" items. The study focuses on books and magazines—from diverse categories—strategically situated in high-traffic retail locations. This approach offers an innovative method of exploring societal stigmas through the lens of consumer behavior.
2. How research
began.
Three Psychological perspectives are utilized in this project
●Cognitive
●Feminst
● Transpersonal
These three perspectives are combined to provide a dynamic viewpoint on
how
retail stores use the “human impulse” to alter/maintain Psychosocial
normatives in
a society.
3. What is being
reviewed?
Media and Literature sold at
… -Hobby Lobby
- Walmart
-Kroger
And we question-
“Who are you buying it for?”
4. Cognitive Theory (c) - How our thinking and understanding drives our
behavior.
Cognitive Theory addresses (In particular)
how media is displayed to attract the
attention of guest at their retail stores.
How?
●Colors
●Texture
●Specification (Gender)
●Images
● Words
●
What happens?
●
●
Schemas are reinforced
Impulses are reacted
upon Personalities are
formed
5. Feminst Theory (f)
minorities .
-
F
emale perspective in thought and action with-in society, also included other
oppressed
Feminst Theory is used to evaluate the
personification and glorification of the male
sex, and gendered exertions in impussive
media consumption.
How?
●Word Phrasing
●Gender affirmations
What this causes?
●Gender as a Status
●Gender roles are solidified
●Opressive ideals on sex and social gender
6. Cognitive processes vs Cover Stories
“I want
natural curls
and firmer
breast! What
do I do?” “I am so anxious and stressed, if
it's better the Prozac I’ve got to try
it!”
“You won't be happy and
well rested unless you lose
that fat!”
“I'm old and need
to maintain a
younger look…”
“I need to lose some weight before
Thanksgiving.”
“I have got to look like
that women, what
does she do?”
“I can lose 16 pounds in
one week! How?”
Walmart impulse buy Kroger display
7. Transpersonal Theory (t)
experience.
- How humans utilize spiritually and culture to comprehend their daily
life
Transpersonal Theory combined with both
previous approaches will help us to better
understand in what way religious media can steer
a communities ideology.
How?
● Words/Phrases
●Colors
●Religious thought
●
●
●
Reinforcing established religious values
Reinforcing cultural values
Reference to God as male (Historically
has been maintained)
Now?
●Christainity is the religion of 61% of our
population.
●The moral conscious is crafted by religion,
spiritual or philosophical thought
9. Entering Lobby Lobby, you
HAVE, to pass the books, in any
direction books are in your path.
This area has signs
advertising constant
sales on the books.
10. Hobby Lobby
teen
literature
layout.
Books discuss the same
issue, topic and theme but
are intended to be read by
specific genders.
Notice the books are
geared towards more than
just genders, couples, are
also integration into the
selection.
11. What the data tells us.
Over 50% of the participants identified
the intended audience correctly.
●This overwhelming percentage helps us understand that
impulse buy tactics are effective.
The Survey provided some information on the effectiveness of
retailers and it tactical advantage to sway human thought
through
our values, colors and images
The magazines were seen as more abrasive
than the books - with both magazines
seeing a noticeable increase in not being
bought.
12. What's going on?
Media outlets use a combination of images,
colors, and an understanding of the American
Religious culture, in partnership with retail
establishments and tactics used in impulse buy
areas to alter the thinking (c) of society.
By altering the thinking of a society, from a
retrospective viewpoint retailers also push
suggestive and repressive ideas and basis. As a
result minorities like women understand
themselves differently (f) - from a visual and
literal literary standpoint they are different.
End-Caps and impulse buy areas feed our
impulsive and automatic thoughts. The materials
that retail stores fill certain impulse buy areas
with can be ideologically altering, furtively
solidifying religious culture. For 61 % of the
American population, Christian culture is there
own. Religious thought is impressionable (t)
through retail exchange, adhering to the daily
lives of humans.
14. Sources
Re
fer
en
ce
s
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Scout, H. (2020,August 12).
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Take online courses. earn college credit. Research Schools, Degrees & Careers
About three-in-ten U.S. adults are now religiously unaffiliated
Genderfication
Our story
Feminist
therapy
Abou
t
Kroger and Albertsons Companies Announce Definitive Merger Agreement
Feminist psychology: Karen Horney, Scope, and feminist therapy
Color psychology in marketing and branding is all about context - help scout
What is impulsive buying? definition of impulsive buying, impulsive buying meaning
Working at Hobby Lobby: Employee reviews and culture - zippia
Personality theories: An introduction
