The economic climate remains difficult across the region with consumers continuing to watch what they spend. However slight improvements in consumer mood are identifiable across certain categories.

1. East Europe Beverage Forecasts March 2014

2. Synopsis
• Published by Canadean, East Europe Beverage Forecasts provides consumption trends
1999 to 2013 provisional and 2014 to 2019 forecasts for key beverage categories.
• Introduction and Landscape
Why was the report written?
This bi-annual report from Canadean is designed to show past consumption trends for
all commercial beverage categories and forecast trends five years into the future.
Product analysis is broken down into 30 categories: packaged water, bulk/HOD water,
carbonates, juice, nectars, still drinks, squash/syrups, fruit powders, iced/rtd tea drinks,
iced/rtd coffee drinks, sports drink, energy drinks, hot tea, hot coffee, beer, sorghum
beer, cider, spirits, wine, fortified wine, sake, rice wine, FABs, dairy drinks (white milk,
fermented milk, drinking yogurt, flavoured milk, soymilk, evaporated and condensed
milk).

3. Key Features and Benefits
• Data for 27 individual beverage categories, covering historical (1999-2013 provisional
and 2014-2019 forecast provided in excel).
• Data measures in million litres and litres per capita
• Supporting analysis for the individual beverage categories
• Canadean's East Europe Beverage Forecasts includes data tables for 18 markets in East
Europe.
• Supporting text for 18 markets.

4. Key Market Issues
• Government policies, legislation changes and increased taxes on alcoholic drinks affects
consumption of alcoholic beverages.
• Consumers are increasingly looking for products with healthier attributes or lower
calorie options, like replacing sugar with Stevia, or increasing juice content. The low
calorie carbonates segment is likely to drive growth.
• Harsh economic conditions have led to reduced salaries and increased prices, so
consumers are cutting their spending as buying power is reduced.
• Low quality tap water and marketing campaigns increase demand for packaged water in
East Europe.

5. East Europe Beverage Forecasts March 2014
East Europe Beverage Forecasts
Geographic
Coverage
Regional Balancers Product Coverage Market
Commentary

6. Report Highlights
• Government policies, legislation changes and increased taxes on alcoholic drinks affects
consumption of alcoholic beverages.
• Consumers are increasingly looking for products with healthier attributes or lower calorie
options, like replacing sugar with Stevia, or increasing juice content. The low calorie
carbonates segment is likely to drive growth.
• The economic climate remains difficult across the region with consumers continuing to
watch what they spend. However slight improvements in consumer mood are identifiable
across certain categories.
To View full report check the link : http://www.jsbmarketresearch.com/food-
beverages/r-East-Europe-Beverage-Forecasts-March-87013

7. Related Market Research Report
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Behavior in the Indian Dairy Food Market
• Consumer Trends Analysis: Understanding Consumer Trends and Drivers of
Behavior in the Chinese Dairy Food Market
• Global Hot Drinks Market: News and Events February 2014
• Global Spirits Market: News and Events February 2014

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