East europe beverage forecasts march 2014

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The economic climate remains difficult across the region with consumers continuing to watch what they spend. However slight improvements in consumer mood are identifiable across certain categories.

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East europe beverage forecasts march 2014

  1. 1. East Europe Beverage Forecasts March 2014
  2. 2. Synopsis • Published by Canadean, East Europe Beverage Forecasts provides consumption trends 1999 to 2013 provisional and 2014 to 2019 forecasts for key beverage categories. • Introduction and Landscape Why was the report written? This bi-annual report from Canadean is designed to show past consumption trends for all commercial beverage categories and forecast trends five years into the future. Product analysis is broken down into 30 categories: packaged water, bulk/HOD water, carbonates, juice, nectars, still drinks, squash/syrups, fruit powders, iced/rtd tea drinks, iced/rtd coffee drinks, sports drink, energy drinks, hot tea, hot coffee, beer, sorghum beer, cider, spirits, wine, fortified wine, sake, rice wine, FABs, dairy drinks (white milk, fermented milk, drinking yogurt, flavoured milk, soymilk, evaporated and condensed milk).
  3. 3. Key Features and Benefits • Data for 27 individual beverage categories, covering historical (1999-2013 provisional and 2014-2019 forecast provided in excel). • Data measures in million litres and litres per capita • Supporting analysis for the individual beverage categories • Canadean's East Europe Beverage Forecasts includes data tables for 18 markets in East Europe. • Supporting text for 18 markets.
  4. 4. Key Market Issues • Government policies, legislation changes and increased taxes on alcoholic drinks affects consumption of alcoholic beverages. • Consumers are increasingly looking for products with healthier attributes or lower calorie options, like replacing sugar with Stevia, or increasing juice content. The low calorie carbonates segment is likely to drive growth. • Harsh economic conditions have led to reduced salaries and increased prices, so consumers are cutting their spending as buying power is reduced. • Low quality tap water and marketing campaigns increase demand for packaged water in East Europe.
  5. 5. East Europe Beverage Forecasts March 2014 East Europe Beverage Forecasts Geographic Coverage Regional Balancers Product Coverage Market Commentary
  6. 6. Report Highlights • Government policies, legislation changes and increased taxes on alcoholic drinks affects consumption of alcoholic beverages. • Consumers are increasingly looking for products with healthier attributes or lower calorie options, like replacing sugar with Stevia, or increasing juice content. The low calorie carbonates segment is likely to drive growth. • The economic climate remains difficult across the region with consumers continuing to watch what they spend. However slight improvements in consumer mood are identifiable across certain categories. To View full report check the link : http://www.jsbmarketresearch.com/food- beverages/r-East-Europe-Beverage-Forecasts-March-87013
  7. 7. Related Market Research Report • Global Syrups & Spreads Market: News and Events February 2014 • Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Indian Dairy Food Market • Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Chinese Dairy Food Market • Global Hot Drinks Market: News and Events February 2014 • Global Spirits Market: News and Events February 2014
  8. 8. About JSB Market Research • Jsbmarketresearch.com is an online repository of an extensive collection of market research reports available online. This online portal contains high- quality reports with well-researched and high-quality content on a wide range of industries. These market research reports help us give a detailed insight into new opportunities in the industry, prevailing market trends, competitor analysis and future prospects. • JSB’s reports are developed by the domain experts and publishers under a closely observed surveillance of industry specialists. Therefore, the researched data is well researched, well- organized and matching up to the best standards in the industry. Also JSB’s database consists of detailed insights of the leading players in the global market, products and trends.
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