This document presents design principles for software as a service (SaaS) created by the UX team at JDA Labs. It identifies seven principles: make it clear, keep it smart, bring trust, tell a story, pioneer design ideas, stay current and stay elegant. Each principle is explained with examples of why it is important and how it can guide product design decisions for SaaS applications. The principles are intended to serve as building blocks for user experience design when developing SaaS products and services.

1. © 2017 JDA Labs, UX Team
Design Principles
As Building Blocks for SaaS
September 2017 Simon Germain
Karine Grande
Ben Rochon

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3. © 2017 JDA Labs, UX Teamhttp://www.designprinciplesftw.com/

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Guide decisions
Do not overlap
Prioritized
Striking
Do, Don’t
Reflect the brand of the company
Last
Max:7

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Make It Clear

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Why is it not clear ?
Before

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Why is it clear ?
Now

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Keep It Smart

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Why keep it smart?

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Why keep it smart?

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Why keep it smart?
Help
Decision
Making

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Bring Trust

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Why is it important ?
● Your users are your customers!
● Performance of your product will affect their revenue

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Trust is fragile
● Building trust in a new product needs
○ Time
○ Many working examples
■ Users won't mind a ballpark estimate
■ A single major problem can hurt trust hard

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Examples

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Examples
20
Retail.Me

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Users want to understand
● If something is off, it may well be the case...
○ But you need to provide a reason!

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Examples

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Examples

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Choose the right level
● They don’t need every little details.
● A few options > Too many

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Examples

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Examples

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User trust
● It is the difference between using your
product… and forsaking it.

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Tell a Story

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Why tell a story?

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Store
Optimizer
Warehouse
Management
Assortment
Planning
Why tell a story?

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WAUKESHA
MONTREAL
HYDERABAD
UX Team at JDA

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Connect Users

37. Supply chain

44. “Mobile First”

45. Increase Feedback
Optimize Execution
Increase Compliance

46. Field Research
https://www.youtube.com/watch?v=u6CINOhlzZ4

49. 1. Make sure they share the right
information

53. 2. Make sure they connect when they
need to connect

57. 3. Give them the tools so they can
improve over time

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Pioneer Design Ideas

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Why pioneer design ideas ?
Isn’t it being smart?

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Why pioneer design ideas ?
Change management

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Bring our customers closer to their customers
Our customers experience Their customers experience

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Why pioneer design ideas ?
#NoUI
#NoScreen

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Stay Current, Stay Elegant

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UX Design - 7 Values, Sep 2017
as
principles
SaaS
for

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Design Principles
As Building Blocks for SaaS
Sep 2017