FUBUTV Business Deck
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This document provides information about FUBU TV, a media and entertainment company that provides content for multicultural audiences globally. It summarizes J. Alexander Martin's background and role at FUBU TV. It then provides details about FUBU TV's brands and programming, the audiences it reaches through various platforms, and its focus on providing inspiring content that makes a difference in communities. Viewer demographics and advertising rates are also included.
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FUBUTV Business Deck
- 2. J. Alexander Mar-n • Founder CEO, FUBU TV • Co-Founder, Exec VP FUBU • FUBU Crea6ve Director & Designer • President New York State Black Chamber of of Commerce (NYSBCC)
- 5. Withall theirsuccess,TEAMFUBUhasnot forgottentheirroots.Whetherit’s by speakingtoagroupof studentsorestablishingafoundation (theFUBUFoundation) thatservesasasourceofinspirationandencouragement,theFUBUfoundersare committedtotheneighborhood inwhichtheywereraised.TheFoundationhasgiven donationstoHot97’sHipHopHasHeartfundtobenefitthevictimsfamiliesof September11th,TheNewYorkCityParks&RecreationDepartmenttorefurbish basketballcourtsthroughoutNewYorkCityandthispast November,donatedatotalof 3000turkeys peryear,whichtheyhandout personallytocommunitiesinneedinboth NewYork&NewOrleans. TheFUBUFoundationhasalsoestablisheda$10,000 bookscholarshipfordesign studentsatClarkAtlanta University.TeamFUBUhasexecutedaseriesofevents nationwidewiththeprimarygoalofexpandingthe mindsofouryouthonissues rangingfromhealthtoeducation.Other organizationsthathavebenefitedfrom their philanthropicendeavorsinclude:TheChristopherWallaceMemorialFoundation, Inc., ESBforKids,ThePartnershipfortheHomeless,Inc., theFreshAirFund,The FoundationforEthnicUnderstanding,N’SYNCCharityBasketballgamestobenefit children’scharitiesandTheAllenA.M.E. Church.
- 6. ◉ CrossmarketingofFUBUspokespersonin Gap commercialfeaturingLLCoolJwearingcapand rapping“ForUsbyUsonthe low” ◉ Tookretail worldbysurprisewithMacy’s windowsfirst companytobein the windows ◉ Y2G-Producedeventin St. Martin where100 celebrities & Presswereflownin for4 daysof events& concerts ◉ 1stcompanytoreceivetherightstoall 29 teams andcolorwaystoproduceoffthecourtapparel for the NBA ◉ 1stfashioncompanytohavefull blessingto workwithBill Cosby& MuhammadAli to recreatetheir likenesslikenessandor characters ◉ 1stcompanytobeawardedEssence Award ◉ 1stfashioncompanytosuccessfulproduce& distributea full CDwithoriginal music(established & newartist) DistributedNationally& International andreceivevideoandradio play ◉ 1stcompanyinductedintotheNationalGreatBlacks in WaxMuseum(All fourownersweremadeinto wax figurestoopenuptheEntrepreneurialwingof the museum.) ◉ 1stFashioncompanytoown a number “05” ◉ Uniquecrossmarketing- Platinumlaunchevents withRollsRoyceBentley,ChupaChupslollipops, Nokiaphones,Moet& GrandMarnier. Superbowl events,CancunAll star- weekend,NewOrleans Jazz festival, Magic-Las Vegas ◉ Re-launchedthereturnofthe Supermodel ◉ FirstUrbanBrandtoreach1 Billion Dollar’s in sales { FUBU’S FIRST… }
- 7. THE LEADING ENTERTAINMENT & FASHION BRAND dedicated to a multicultural audience.
- 10. 0% 25% 48% 27% AGE 7 to 17 MALE AGE 18 to 35 AGE 36 to 50 0% 29% 43% 28% FEMALE AGE 7 to 17 AGE 18 to 35 AGE 36 to 50 Viewer Demographics
- 11. Video On Demand Platforms wireless
- 12. State Call LeWer Channel Households NY,NJ,CON WKOB CH 2 14,429,664 PA WZPA CH33 3,671,741 Houston, TX KUVM CH34 3,630,705 Dallas/Fort Worth KATA CH50 4,072,909 Atlanta, Ga WGYA CH16 2,989,350 Tampa, FL W43CE CH43 1,590,902 SeaUle KUSE CH46 2,377,206 Miami, FL W16CC CH16 1,994,842 Phoenix KTVP CH22 3,097,604 Las Vegas KNBX CH14 1,345,553 Chicago W25DW CH25 5,192,703 Denver K05MD CH5 2,083,808 St. Louis KPTN CH36 2,036,735 Washington, DC WWTD CH14 2,036,735 Total Households Broadcast Linear Channels
- 13. Day-part :30 :60 5 min 15 min ½ Hour 7am - 6pm $1k $1.7k $2.5k $5.7k $9.7k 6pm - 11pm $1.5k $3k 1pm - 7am $1.7k $4.3k $7.3k 48 Spots 6pm – 11pm $54k $108k 72 Spots 6pm – 11pm $68.9k $137.8k 120 Spots 7am – 11pm $90k $153k Live Broadcast *Programming retaining all ad space to be discussed on a case-by-case basis Rate Card Includes an Average of Paid Programming &Advertising
- 14. Day-part :30 :60 5 min 15 min ½ Hour 7am - 6pm $3.5k $5.2k $17.5k $50.7k $98.7k 6pm - 11pm $4.5k $6.7k 1pm - 7am $8.5k $24.3k $47.3k 48 Spots 6pm – 11pm $108k $162k 72 Spots 6pm – 11pm $189k $243k 120 Spots 7am – 11pm $210k $315k Live Broadcast *Programming retaining all ad space to be discussed on a case-by-case basis Rate Card Includes an Average of Paid Programming &Advertising
- 15. BIG South Video CPM: Straight video ad starting at $20. $35. $15. $30. Monthly Package Deals - Starting At $15k $30k $ 5k $20k Fractional Advertising Member (monthly) $ 1k $ 1k $ 1k $1.0k VOD Rate Sheet Per Spot Cost CPM (Cost Per 1k) Monthly ** wireless ** Comprising the following providers :
- 16. Our Market USA Sub-Totals 10 to 17 18 to 35 36 to 50 10 to 17 18 to 35 36 to 50 4,500,000 9,000,000 8,000,000 6,000,000 7,000,000 9,000,000 125,000 500,000 250,000 185,000 650,000 490,000 350,000 1,500,000 750,000 475,000 2,000,000 1,000,000 2,000,000 3,000,000 1,000,000 4,000,000 3,000,000 1,000,000 wireless 20,000,000 17,500,000 15,000,000 27,000,000 25,000,000 19,000,000 2,000,000 2,500,000 1,000,000 4,000,000 3,000,000 1,500,000 * Numbers based on nationwide users over the following providers : *Information based on a variety of direct response advertising and optional informational polling.
- 19. Why Adver-se on VOD • VOD has all the impact of prime-6me TV with the accountability promise of digital — the best of both worlds without their nega6ves. • Consumers watch commercials on VOD on average, viewers watch 28 minutes of a 30-minute episode on VOD, compared with 20 minutes for linear TV and 23 minutes for DVR. With VOD viewing at about 7% of TV viewing, adver6sers can now get all of these benefits at scale. • An adver6ser can buy “na6onal VOD” the same way and from the same people they buy TV from today, such as CBS, NBC, Scripps and Viacom. They can target by network or by group of networks, across categories such as 6me of day, day of week, series and genre.
- 20. • Time spent watching VOD has risen to 9.3 hours per month. • 50% of viewing is occurring five days or more aper original air. • VOD is seen as a safe investment for a wide variety of brands.
- 22. An Isolated woman’s random act of kindness leads to nightmare and murder. In this urban thriller, we meet - IMARA, her face is open, her heart is closed, she wakes up alone in bed, her husband having slept on the couch. A fight gone too far. A marital stand off. Imara dresses sexy and provocative, a suit of armor that hides her misery. No matter how she’s feeling, she has to get to work. Out on the street she comes across RONALD, a loud obnoxious man in a broken wheelchair, everyone is ignoring him. He’s yelling at everyone and no one in particular “juice, juice.” In an act of kindness, she pushes his wheelchair. He musters a tiny “thank you” and for the first time today, Imara feels appreciated. “Take me to my spot,” Ronald bellows. Turns out, Ronald ain’t that nice, he talks a lot of shit. but now she’s committed. She keeps pushing. Imara pauses for an Instagram moment of her pushing Ronald. At least she can get some social media love and salvage the day. #BlackGirlHorror #WTF #actofkindness #nogooddeed She pushes Ronald into his building and into an elevator. He presses basement. Not what she was expecting. The doors open, it’s dark and disorienting. “Push me to my spot.” She pushes, this is not good. Noises real and imagined flood her head. Her mind takes over - Did I make a mistake? How did I get here? Have I been trapped? Did his foot move? Her imagination is in full bloom, she can see him standing and walking, NO WHEELCHAIR. She grabs a brick, cracks his skull. Blood, she screams, she runs. In the elevator. The doors close. In the light of the elevator, the blood covers her, real blood, his blood. She can’t go, she can’t leave him. Back to the basement. She finds him, his head crushed, his voice is weak, “juice, juice.” She rolls him to his spot. No longer afraid, but scared to death. She finds a bottle of orange juice. She puts it to his lips, he knocks it away. “Juice, Juice.” He holds up the chord for his chair. She takes it from him, plugs in his chair, the hum fills the room. “Juice.” She turns to him, he’s dead. She dials 911. She waits. *Budget - $58,800 FUBU TV Presents Powerless An Instagram Film told 15 seconds at a time Written and Produced by Craig T. Williams and Rosalyn Coleman Williams
- 24. • The Project • Nimby • Jon E. Edward Eats the World • Nobody Nobody • Comeback Kings • Ft. Knox • Popous Pane • The Double Up • Young N’ Reckless hUp://ads.urbanhomeent.com/fubu_tv/ Programming • Making the Brand • Genera6on Next • America's Biggest Comeback • My Pastor Can Sing • Soul 4 Real • Family Therapy - Life With the Binghams • Jail House Reciepies • The Karlie Redd Show
- 27. Nobody's Nobody's Short, Comedy, Scripted Series Cast: Victor Almanzar Eisa Davis Joanie Ellen Tavi Fields André Holland Jason Shirley Rumierk Michael Kenneth Williams Logline: Three old friends explore the dicey terrain of open rela6onships. Starring Michael K Williams (from the Wire) and Andre Holland (Selma, 42) hUp://www.twicepaper.com/ tcu-vid-only.html
- 33. DECEMBER | 2015 TM A FASHION BASED REALITY TV SERIES Network Presentation
- 34. CYNTHIA BAILEY
- 39. The first music video talent competition that is mobile, digital & linear.
- 40. Marketing and digital Communication drivers will be FUBU VOD & digital platforms, Operator on-net SMS campaigns, on-the-ground activation and local media from Verizion, Xfinity Comcast, & Dish Media Inventory. Channels & Digital Local TV Local radio Digital (Web, Wap, App, IVR, Social…) On-net Push SMS Retail Outdoor ad Activation Local press Auto CRBTs, Customer Service Hold Tune,
- 41. 1. Dial IVR number and record entry 2. Receive an SMS that the entry has been submitted and is being moderated. 3. FUBUTV moderates entry and lets customer know via SMS if it is approved or disapproved 8. The national winner is then selected by FUBU based on singing skills and number of votes. FUBUTv announces winner at an event or through media and gives prize 7. Top 5 finalists are promoted on Opco social media pages and in local media where possible. Public votes for national winner from of the 5 finalists via SMS or by calling the IVR line. Voters can win weekly prizes for voting (airtime or other) 9. Each winner is filmed in a promo which will be aired on FUBUTV for the public to vote for winner 10. FUBUTV announces winner in televised grand finale event 6. FUBUTV selects top 5 finalists in each region based on singing skills and number of votes 4. Approved candidates receive 2 SMS’s. 1st SMS: Congratulations including username (their ISDN) + password to log onto ‘’www.FUBUTVstars..’’ where entry can be customised (add pic/name) and shared via social media 11. Winner receives prizes 5. 2nd SMS: Message they can forward to their friends to encourage them to vote for their entry. Eg. Make me a star send “song code” to “short code number’’ or call ”IVR number’’ to vote for me. FUBUTV STARS: HOW DOES IT WORK?
- 42. What is FUBUTV Stars? § FUBU Stars is a cool IVR based music competition that gives FUBUTV subscribers the possibility to become the next big music star § FUBU Stars is operated as a massive branded campaign and value added music service
- 43. TUESDAY,FEBRUARY16TH2016 // LIGHTNIGHTCLUB ATMANDALAY BAYRESORT // LAS VEGAS,NEVADA