Investimentos em publicidade do Governo Federal - 2000/2015 - por emissora de TV

1. EMISSORA 2000 INV AUD
(2)
2001 INV AUD 2002 INV AUD 2003 INV AUD 2004 INV AUD 2005 INV AUD 2006 INV AUD
GLOBO 370.429.555,35 54,96% 53,8% 397.487.502,13 49,90% 51,2% 346.977.768,29 52,53% 54,1% 359.075.080,85 61,10% 55,2% 449.880.670,15 55,96% 56,6% 480.085.881,33 57,05% 53,3% 527.314.325,02 56,05% 53,6%
RECORD 46.338.601,88 6,87% 9,4% 103.062.620,67 12,94% 9,2% 56.127.473,89 8,50% 8,1% 39.831.207,57 6,78% 7,8% 65.509.377,67 8,15% 7,9% 76.633.595,12 9,11% 9,7% 110.626.915,10 11,76% 11,4%
SBT 135.113.097,69 20,05% 19,6% 154.021.188,49 19,34% 21,0% 116.285.561,54 17,60% 19,0% 85.482.226,80 14,55% 16,7% 116.729.554,42 14,52% 16,6% 121.986.732,96 14,50% 17,3% 133.645.610,77 14,21% 14,0%
BAND 51.114.658,75 7,58% 4,6% 52.893.509,27 6,64% 4,7% 43.885.447,57 6,64% 4,9% 40.137.454,72 6,83% 5,7% 49.550.756,26 6,16% 4,6% 53.424.707,92 6,35% 4,7% 63.130.662,82 6,71% 4,7%
REDETV 9.910.433,71 1,47% 2,4% 33.423.548,53 4,20% 3,0% 30.083.282,51 4,55% 2,9% 13.741.218,29 2,34% 3,2% 17.446.252,34 2,17% 2,4% 20.959.338,36 2,49% 2,5% 19.868.588,53 2,11% 2,3%
DEMAIS EMISSORAS 41.240.593,25 6,12% 38.457.188,57 4,83% 34.282.012,30 5,19% 32.769.781,68 5,58% 63.027.760,85 7,84% 47.433.306,49 5,64% 29.877.834,46 3,18%
TV FECHADA 19.874.167,58 2,95% 17.244.752,54 2,16% 32.937.668,33 4,99% 16.664.043,49 2,84% 41.798.351,81 5,20% 41.007.177,52 4,87% 56.253.742,86 5,98%
TOTAL GERAL 674.021.108,21 100% 100% 796.590.310,20 100% 100% 660.579.214,43 100% 100% 587.701.013,40 100% 100% 803.942.723,50 100% 100% 841.530.739,70 100% 100% 940.717.679,56 100% 100%
EMISSORA 2007 INV AUD 2008 INV AUD 2009 INV AUD 2010 INV AUD 2011 INV AUD 2012 INV AUD
GLOBO 428.340.695,14 53,99% 49,6% 447.151.252,93 51,26% 46,6% 563.164.795,19 43,96% 46,9% 546.555.351,00 45,47% 44,5% 451.755.072,36 41,91% 43,8% 495.270.915,28 43,98% 43,7%
RECORD 96.594.572,28 12,18% 14,6% 135.062.640,95 15,48% 16,3% 278.052.465,65 21,71% 16,1% 188.729.176,01 15,70% 16,6% 200.115.912,85 18,57% 15,7% 174.382.548,15 15,49% 14,3%
SBT 95.048.243,24 11,98% 12,7% 101.899.039,56 11,68% 12,7% 143.248.536,27 11,18% 11,7% 149.367.032,41 12,43% 11,8% 137.251.905,96 12,73% 12,3% 153.552.688,48 13,64% 12,2%
BAND 73.115.942,12 9,22% 5,1% 78.594.069,10 9,01% 5,4% 103.716.980,79 8,10% 5,6% 109.716.168,19 9,13% 5,4% 93.949.477,53 8,72% 4,9% 100.549.938,34 8,93% 5,4%
REDETV 16.005.973,80 2,02% 2,4% 25.301.339,14 2,90% 2,6% 45.534.071,22 3,55% 2,5% 49.253.962,95 4,10% 2,5% 50.531.917,07 4,69% 2,3% 39.777.101,16 3,53% 1,7%
DEMAIS EMISSORAS 32.178.492,68 4,06% 32.834.849,14 3,76% 49.895.762,11 3,90% 55.186.066,43 4,59% 49.338.139,06 4,58% 49.563.103,30 4,40%
TV FECHADA 52.052.200,22 6,56% 51.514.577,71 5,91% 97.351.843,16 7,60% 103.194.811,17 8,59% 94.865.249,59 8,80% 112.953.614,07 10,03%
TOTAL GERAL 793.336.119,48 100% 100% 872.357.768,53 100% 100% 1.280.964.454,39 100% 100% 1.202.002.568,16 100% 100% 1.077.807.674,42 100% 100% 1.126.049.908,78 100% 100%
(1) Informação gerada a partir de dados fornecidos pelo Instituto para Acompanhamento da Publicidade - IAP, e de acordo com a previsão de utilização de espaços publicitários nos períodos - Valores indexados pelo índice IGPM - FGV
(2) Dados de audiência: IBOPE PNT - Média Anual - Target: ABCDE 18+, Ambos os sexos, faixa horária: 6h às 24h
Gráfico: Valores Programados por emissoras de TV, anos 2000 a 2012 - Governo Federal - Adm. Direta (todos os Órgãos) e Indireta (todas as empresas)
22,8%
Quadro 2 - Evolução dos Valores(1)
Programados meio TV - Governo Federal - Adm. Direta (todos os Órgãos) e Indireta (todas as empresas)
Investimento em Televisão
10,2% 10,9% 11,0% 11,4% 11,9% 12,5% 14,0%
15,6% 16,4% 17,2% 19,2% 20,9%
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
54,96%
49,90% 52,53%
61,10%
55,96% 57,05% 56,05% 53,99% 51,26%
43,96% 45,47% 41,91% 43,98%
6,87%
12,94% 8,50%
6,78%
8,15% 9,11% 11,76%
12,18% 15,48%
21,71% 15,70%
18,57% 15,49%
20,05% 19,34%
17,60%
14,55%
14,52%
14,50% 14,21%
11,98% 11,68% 11,18%
12,43% 12,73% 13,64%
7,58% 6,64%
6,64%
6,83%
6,16%
6,35% 6,71%
9,22% 9,01%
8,10%
9,13% 8,72% 8,93%
4,20%
4,55% 2,90%
3,55%
4,10% 4,69% 3,53%
6,12% 4,83%
5,19%
5,58%
7,84% 5,64% 3,18% 4,06% 3,76%
3,90% 4,59% 4,58% 4,40%
2,95%
2,16%
4,99%
2,84%
5,20% 4,87% 5,98% 6,56% 5,91% 7,60% 8,59% 8,80% 10,03%
Evolução do share dos valores programados - Meio TV
GLOBO RECORD SBT BAND REDETV DEMAIS EMISSORAS TV FECHADA