1. Ashley Chermak! ! ! ! ! Professor Klinkowstein!
Selected Business Article
Starbucks Plans New Types of
Coffee Shops
http://money.cnn.com/2014/09/05/news/companies/starbucks-reserve/index.html?
iid=HP_LN

2. Ashley Chermak! ! ! ! ! Professor Klinkowstein!

3. Ashley Chermak! ! ! ! ! Professor Klinkowstein!
Summary Points of Article
• Limited brands in new stores

4. Ashley Chermak! ! ! ! ! Professor Klinkowstein!
Summary Points of Article
• Drive-thru store in New York

5. Ashley Chermak! ! ! ! ! Professor Klinkowstein!
Summary Points of Article
• App to order store products

6. Ashley Chermak! ! ! ! ! Professor Klinkowstein!
Setting / Activity for Ethnographic
Observation
• Students having coffee at Starbucks